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Tue 29th Jun Wed 30th Jun 

 * Subject to change

DAY ONE: TUESDAY 29 JUNE 2021
09:30 EDT | 14:30 BST Opening Address
09:45 EDT | 14:45 BST Panel 1: Emerging from the perfect storm

  • How Covid and digitalisation have impacted live events in the Americas
  • What type of events are best positioned to thrive in the Americas?
  • Where is the future growth going to come from over the course of the next 10 years?
10:30 EDT | 15:30 BST

Keynote Speech
10:45 EDT | 15:45 BST Panel 2: Keeping pace with digitalisation

  • As digitalisation goes into overdrive, who is racing ahead in America?
  • Threats and opportunities from the changing landscape
  • Is a lack of data killing sport – and how can technology and investment help?
11:30 EDT | 16:30 BST Networking Break
11:45 EDT | 16:45 BST Panel 3: Staging the 2026 FIFA World Cup
12:45 EDT | 17:30 BST Workshop: Bidding for the 2026 FIFA World Cup
The cities vying to host the FIFA World Cup tackle a series of quick-fire questions
12:45 EDT | 17:45 BST Networking Break
13:15 EDT | 18:15 BST Panel 4: Leading the world with Esports

  • Has Covid fuelled or cooled the American Esports industry?
  • The Virtual Olympics: IOC Agenda 20+5 meets LA2028
  • Can the Esports ecosytem support public health goals?
14:00 EDT | 19:00 BST Presentation
14:15 EDT | 19:15 BST Panel 5: Can private investment save traditional sports?

  • Rights holders share their pathways to investment, from VC and PE to PIF and SPACs
  • Myth busting: what are the opportunities and risks of investing in sport and events?
  • Investing in the wider events ecosystem: eSports, entertainment and tech providers
  • Can corporate values help safeguard the integrity and emotional appeal of sports?
15:00 EDT | 20:00 BST Networking Break
15:15 EDT | 20:15 BST Panel 6: Navigating NFT & blockchain – opportunities and risks

  • Are NFTs a panacea for the challenges of digital ticketing?
  • Is blockchain a safe store of value – what happens if the value crashes?
  • How big is the market for digital collectibles?
16:00 EDT | 21:00 BST

Presentation: 2023 Pan American Games
16:15 EDT | 21:15 BST Panel 7: Rising to the challenge of reopening

  • Why is path to restarting events so complex?
  • What are the pain points that intelligent solutions can resolve?
  • Identity-based access in a post-pandemic world
17:00 EDT | 22:00 BST Workshop:
Developing Football through the (Women’s) World Cup
17:00 EDT | 22:00 BST Day One Close

   

Day Two: Wednesday 30th June 2021
09:30 EDT | 14:30 BST Opening Address
09:45 EDT | 14:45 BST Panel 8: Global games and urban aims

  • How can the Americas capitalise on hosting international events?
  • Lessons from America on how to develop a domestic industry
  • Hosting a franchise and team ownership: where do cities and communities come in?
10:30 EDT | 15:30 BST

Presentation
10:45 EDT | 15:45 BST Panel 9: Ways to capture and retain audience attention

  • The tech trends shifting how audiences engage with events
  • What sports and entertainment can teach each other in the battle for attention
  • How events, athletes and performers can support each other to retain the loyalty of fans
11:30 EDT | 16:30 BST Networking Break
11:45 EDT | 16:45 BST Panel 10: How important are ESG criteria to event audiences?

  • Do Gen Zers and rights holders really care about environmental, social and governance criteria?
  • What progress is being made in the Americas in diversity and inclusion?
  • How are renewed sustainability initiatives impacting the American events sector?
12:30 EDT | 17:30 BST Presentation
12:45 EDT | 17:45 BST Networking Break
13:15 EDT | 18:15 BST Panel 11 - Expanding the frontiers of an event’s commercial ecosystem

  • Opportunities for sponsorship in Gambling and CBD – how do you monetise ethically, and are federations missing out on opportunities?
  • What’s the winning formula and how can data analytics help you find it?
  • Which funding streams are most important: hosting rights, ticketing, sponsorship or investment?
14:00 EDT | 19:00 BST Presentation
14:15 EDT | 19:15 BST Networking Break
14:30 EDT | 19:30 BST Panel 12: Opportunities beyond the “big four” leagues

  • Understanding the value of NFL, MLB, NBA and NHL
  • Which sports hold the greatest promise beyond the big four?
  • What opportunities are there for international industry to support this development?
15:15 EDT | 20:15 BST Presentation: The profitable virtual event
15:30 EDT | 20:30 BST Panel 13: Get fit for the future

  • What future challenges might the events industry face and how can we prepare?
  • How can the events industry become better organised to advocate for its best interests?
  • Lessons from beyond the US events sector

 
16:15 EDT | 21:15 BST Conference Close