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 * Subject to change

TUESDAY 29 JUNE 2021
07:00 EDT | 12:00 BST Registration, Networking
07:30 EDT | 12:30 BST Opening Address
07:45 EDT | 12:45 BST Panel 1: Digitalization and innovation in major events

The adoption of technology in the design, delivery and consumption of major events is accelerating rapidly. What are the challenges and opportunities for stakeholders, globally and in the Americas?
08:30 EDT | 13:30 BST Presentation: Event planning technology
08:45 EDT | 13:45 BST Panel 2: Media tech to meet the demands of fans

Content is king, but only if it reaches audiences on their own terms. What do consumers want and how can major events meet their needs? Can online gaming and other fan engagement schemes reduce the financial risk for hosts?
09:30 EDT | 14:30 BST Networking Chat Break
10:00 EDT | 15:00 BST Presentation: Developments in Latin America through multi-sport events
10:15 EDT | 15:15 BST Panel 3: Virtual, augmented and meta – which worlds are events entering?

Digital is a moving target. What do the platforms and networks of the future look like and what does this mean for major events?
10:50 EDT | 15:50 BST Presentation: A new event delivery model
11:05 EDT | 16:05 BST Panel 4: Tech-driven investment in events

What are the opportunities for investment in major events and how can technology help rights holders to access them?
11:40 EDT | 16:40 BST Networking Chat Break
12:10 EDT | 17:10 BST

Panel 5: The future of broadcast production

What do technology trends mean for audiovisual content creators?
12:55 EDT | 17:55 BST Presentation: The equality drive and the impact of tech
13:10 EDT | 18:10 BST Panel 6: The convergence of sports, esports and Big Tech

As Big Tech buys into gaming and traditional sports partner with esports, what does this mean for major events in the Americas and worldwide?
13:45 EDT | 18:45 BST Presentation: Smart venues, smart fans

What are the key technologies that transform in-venue events, for fans and event organizers?
14:00 EDT | 19:00 BST

Panel 7: Tokens of appreciation: the rise (and fall?) of crypto and DAOs

From crypto currencies and NFTs to Digital Autonomous Organizations, the blockchain is revolutionizing the world of major events
14:35 EDT | 19:35 BST Networking Chat Break
15:00 EDT | 20:00 BST Panel 8: The role of events and technology in placemaking

Major events present great opportunities to transform places and communities. Is technology helping?
15:35 EDT | 20:35 BST Presentation: LA28 – new sports, new audiences
15:50 EDT | 20:50 BST

Panel 9: Digital twins for event planning

Virtual representations of host venues can bring efficiencies to the organization of major events
16:25 EDT | 21:25 BST Presentation
16:40 EDT | 21:40 BST Panel 10: Summing up: prove your impact

Data analytics is now a crucial focus for major events, with social and environmental effects joining the list of vital deliverables. How can hosts and events show their impact with credibility?
17:15 EDT | 22:15 BST Closing Remarks