Agenda

• How Covid and digitalization have impacted live events in the Americas
• The role of events in sustainable urban development
• Where is the future growth going to come from over the course of the next 10 years?

Speakers:
Anita DeFrantz, Vice President, International Olympic Committee
Prof Uğur Erdener, President, NOC of Turkey; President, World Archery; IOC Member
Al Kidd, CEO & President, Sports Events & Tourism Association
Gabriela Ramos, Assistant Director-General, UNESCO
Ingmar De Vos, President, International Equestrian Federation (FEI); IOC Member

Moderator: Ed Hula, Editor and Founder, Around the Rings

• Why is legacy so important from major events?
• What legacy looks like on a city / destination level
• Practical examples of the importance and role of the sport community and industry

Speakers:
Erin Bromaghim, Director of Olympic and Paralympic Development, Office of the Mayor of Los Angeles
David Siegel, President and Chief Executive Officer, Los Angeles Sports Council and Southern California Committee for the Olympic Games
Mickel Beckers, Director of Sports, Culture and Education, City of Rotterdam
Rick Sleegers, International Affairs, Orange Sports Forum

Moderators:
Deborah van den Brande, Senior Economic Policy Officer, Consulate General of the Netherlands in San Francisco; and Peter Post, Chief Representative, Netherlands Business Support Office (NBSO) Los Angeles

• Has Covid fueled or cooled the American Esports industry?
• Esports leadership in the Americas
• Esports and the Olympic Movement

Speakers:
Beng Choo Low, Secretary General, World Baseball-Softball Confederation
Paul J. Foster, Chief Executive Officer, Global Esports Federation
Matt Archambault, Head of Partnerships & Business Development | Esports | North America & Oceania, Riot Games

Moderator: Claire Ritchie-Tomkins, Founder & CEO, Sine Qua Non

• Rights holders share their pathways to investment, from VC and PE to PIF and SPACs
• Myth busting: what are the opportunities and risks of investing in sport and events?
• Investing in the wider events ecosystem: eSports, entertainment and tech providers
• Can corporate values help safeguard the integrity and emotional appeal of sports?

Speakers:
Finn Taylor, CEO, Volleyball World
Matt Pound, Director, World Table Tennis
Gareth Balch, CEO, Two Circles

Moderator: Robert Datnow, co-Founder and Joint Managing Director, The Sports Consultancy

• What are the new opportunities for media and content rights?
• How is social media using its power to connect fans with content?
• How are TV production processes changing and what is enabling the shift and what is the impact of this transformation on LOC infrastructure and legacy?

Speakers:
Peter Hutton, Director of Sports Partnerships, Facebook
Yiannis Exarchos, CEO, Olympic Broadcasting Services
Brian Sullivan, Chief Executive Officer, NEP Group

Moderator: Katie Traxton, Chief Communications Officer, Formula E

Question Time: Supporting Delivery of the Santiago 2023 Pan American Games

• The challenge of preparing to host a major event during a pandemic
• What lessons are being learned for future hosting?
• What role will technology play in safe hosting of major events?

Speakers:
Niels de Vos, Executive Director, World Athletics Championships Oregon22
Nick Sellers, CEO, The World Games 2022 Organizing Committee
Chris Carroll, Head of Marketing, Sponsorship and Communications, Lake Placid 2023 Winter World University Games
Gary Meador, Director of Event Services Team at Aggreko North America

Moderator: Michael Hopper, CEO, Advance Brand Consulting

Workshop: Hosting Events with International Federations
Event Hosts and International Federations exchange hosting plans, priorities and requirements
Coproduced with the International Association of Event Hosts

Speakers:
Paul Bush OBE, Director of Events, VisitScotland
Janelle Janis, Director, Edmonton Events
Nichapa Yoswee, Senior Vice President, Thailand Convention and Exhibition Bureau
Sabrina Ibanez, Secretary General, FEI
Jim Scherr, CEO, World Lacrosse
Tom Dielen, Secretary General, World Archery
Moderator: Iain Edmondson, Founder, Legacy Delivery and Honorary Member, IAEH

Iventis Presentation: Digital Transformation in Major Event Planning
Simon Johnson, Chair, Rugby Football League
Joe Cusdin, CEO & Founder, Iventis

• The tech trends shifting how audiences engage with events
• What sports and entertainment can teach each other in the battle for attention
• How events, athletes and performers can support each other to retain the loyalty of fans

Speakers:
Sarah Lewis OBE OLY, Global Sports Leader, Presidential Candidate FIS 2021
Emily Blitz, Digital Event Strategist, Inter-Parliamentary Union
Tom Andrus, COO, AXS
Sara Kvarfordh, Communication Manager, Stora Enso
Moderator: John Siner, Founder, Why Sport Matters

• Do Gen Zers and rights holders really care about environmental, social and governance criteria?
• What progress is being made in the Americas in diversity and inclusion?
• How are renewed sustainability initiatives impacting the American events sector?

Speakers:
Jimena Saldaña, Vice President, Mexican Olympic Committee
Brian Lewis, President, Trinidad and Tobago Olympic Committee
Karin Korb, Paralympian and Para-Sport Consultant
Moderator: David Grevemberg CBE, Chief Innovation and Partnerships Officer, Centre for Sports and Human Rights

• Opportunities for sponsorship in Gambling and CBD – how do you monetize ethically, and are federations missing out on opportunities?
• What’s the winning formula and how can data analytics help you find it?
• Which funding streams are most important: hosting rights, ticketing, sponsorship or investment?

Speakers:
Angela Ruggiero, Co-Founder & CEO, Sports Innovation Lab
Alan Gilpin, CEO, World Rugby
Ricardo Fort, Founder, Sport by Fort Consulting
Moderator: Ishveen Anand, CEO & Founder, OpenSponsorship

• How much will the “new normal” look like the old normal?
• What can the events industry anticipate as fans return to live entertainment?
• What’s different, and what’s not so different, about the future of live events

Speakers:
Jim Mercurio, Executive Vice President & General Manager at San Francisco 49ers – Levi’s Stadium
Jeremiah Yolkut, Director, Major League Baseball
Russ Simons, Owner and Managing Partner at Venue Solutions Group, LLC
Tad Bowman, Venue Director, Red Rocks Amphitheatre and Denver Coliseum, City and County of Denver
Moderator: Jeff Keas, Senior Principal, Populous

• What future challenges might the events industry face and how can we prepare?
• How can the events industry become better organized to advocate for its best interests?
• Can the Esports ecosystem support public health goals?

Speakers:
David Goldberg, Senior Advisor, TPG and Board Member, GAN
Dr. Melita N. Moore, Board Member and Chair of Health & Wellness Commission, Global Esports Federation
Ricardo Trade, CEO, Brazilian Basketball Federation (former CEO of Brazil 2014 FIFA World Cup)
Moderator: Jason Gewirtz, Editor and Publisher, SportsTravel