#####

Tue 29th Jun Wed 30th Jun 

 * Subject to change

DAY ONE: TUESDAY 29 JUNE 2021
09:00 EDT | 14:00 BST Opening Address

Anita DeFrantz, Vice President, International Olympic Committee
09:15 EDT | 14:15 BST Panel 1: Emerging from the perfect storm

  • How Covid and digitalisation have impacted live events in the Americas
  • The role of events in sustainable urban development
  • Where is the future growth going to come from over the course of the next 10 years?
10:00 EDT | 15:00 BST

Keynote Speech
11:30 EDT | 16:30 BST Networking Break
10:30 EDT | 15:30 BST Panel 2: Staging the 2026 FIFA World Cup

  • What development opportunities does hosting the World Cup bring for the host nations and region?
  • What are the most important requirements for hosting the World Cup?
  • How hosts will work together to deliver a spectacular and progressive tournament
11:30 EDT | 16:35 BST Panel 3: Hosting the FIFA World Cup

City perspectives on the value of hosting the FIFA World Cup
12:45 EDT | 17:45 BST Networking Break
13:15 EDT | 18:15 BST Panel 4: Leading the world with Esports

  • Has Covid fuelled or cooled the American Esports industry?
  • Esports and the Olympic Movement
  • Can the Esports ecosytem support public health goals?
14:00 EDT | 19:00 BST Presentation

How can major events become more sustainable?
14:15 EDT | 19:15 BST Panel 5: Can private investment save traditional sports?

  • Rights holders share their pathways to investment, from VC and PE to PIF and SPACs
  • Myth busting: what are the opportunities and risks of investing in sport and events?
  • Investing in the wider events ecosystem: eSports, entertainment and tech providers
  • Can corporate values help safeguard the integrity and emotional appeal of sports?
15:00 EDT | 20:00 BST Networking Break
15:15 EDT | 20:15 BST Panel 6: The changing media landscape

  • How are TV production processes changing and what is enabling the shift?
  • What is the impact of this transformation on LOC infrastructure and legacy?
  • What are new opportunities for media and content rights?
16:00 EDT | 21:00 BST

Presentation: 2023 Pan American Games

Felipe de Pablo, CEO, Santiago 2023 Pan American Games Organizing Committee

Juan Carlos Chamy, CMO, Santiago 2023 Pan American Games Organizing Committee

16:15 EDT | 21:15 BST Panel 7: Rising to the challenge of reopening

  • The challenge of preparing a World Championships during a pandemic
  • Can NFTs and other intelligent solutions resolve the challenges of digital ticketing?
  • Identity-based access in a post-pandemic world
17:00 EDT | 22:00 BST Workshop: Legacy and Development through the FIFA World Cups
17:45 EDT | 22:45 BST Day One Close

   

Day Two: Wednesday 30th June 2021
09:30 EDT | 14:30 BST Opening Address
09:45 EDT | 14:45 BST Workshop: Hosting International Federation Events

Workshop: Hosting International Federation Events

Event Hosts and International Federations exchange hosting plans, priorities and requirements
10:30 EDT | 15:30 BST

Presentation
10:45 EDT | 15:45 BST Panel 8: Ways to capture and retain audience attention

  • The tech trends shifting how audiences engage with events
  • What sports and entertainment can teach each other in the battle for attention
  • How events, athletes and performers can support each other to retain the loyalty of fans
11:30 EDT | 16:30 BST Networking Break
11:45 EDT | 16:45 BST Panel 9: How important are ESG criteria to event audiences?

  • Do Gen Zers and rights holders really care about environmental, social and governance criteria?
  • What progress is being made in the Americas in diversity and inclusion?
  • How are renewed sustainability initiatives impacting the American events sector?
12:30 EDT | 17:30 BST Presentation
12:45 EDT | 17:45 BST Networking Break
13:15 EDT | 18:15 BST Panel 10 - Expanding the frontiers of an event’s commercial ecosystem

  • Opportunities for sponsorship in Gambling and CBD – how do you monetise ethically, and are federations missing out on opportunities?
  • What’s the winning formula and how can data analytics help you find it?
  • Which funding streams are most important: hosting rights, ticketing, sponsorship or investment?
14:00 EDT | 19:00 BST Presentation
14:15 EDT | 19:15 BST Networking Break
14:45 EDT | 19:45 BST Panel 11: Back to the Future: How COVID-19 has (and hasn’t) changed live events

  • How much will the “new normal” look like the old normal?
  • What can the events industry anticipate as fans return to live entertainment?
  • What’s different, and what’s not so different, about the future of live events
15:45 EDT | 20:45 BST Presentation: The profitable virtual event
16:00 EDT | 21:00 BST Panel 12: Get fit for the future

  • What future challenges might the events industry face and how can we prepare?
  • How can the events industry become better organised to advocate for its best interests?
16:15 EDT | 21:15 BST Conference Close