Agenda

Panel 1: The transatlantic alliance – how can we help each other deliver what’s next?

From domestic sports and entertainment industries to Olympic sports, where are the areas of growth and opportunity for the Americas and Europe? From technology and monetization to ESG, how is transatlantic globalization progressing?

Panel 2: What’s next for international events in the Americas?
International federations and event hosts share experiences of staging major events in the Americas and worldwide and look ahead to future challenges and opportunities. What are IFs looking for in a host? What are hosts looking for from rights holders? How can suppliers support delivery? As major US leagues step into Europe, who is coming to the US? Are regular season matchups from Premier League and others in the pipeline?

Panel 3: Rights monetization growth strategies
Major events are hot property, but are we making the most of the opportunities? From merchandise, TV and streaming rights and hosting fees to merchandise and franchising, where can sports, esports and entertainment win out, and where are the areas of growth?

Panel 4: Bringing the FIFA World Cup to the Americas
What are US, Canadian and Mexican hosts planning for 2026, and how can the international community of expert suppliers support?

Panel 5: Delivering sustainable events
What do event hosts need from the international supply chain to provide appropriate, cost-effective solutions to deliver events that are fit for a more sustainable future?

Presentation: Hosting the Summer Olympic Games – LA28 prepares
Delivering the biggest event in the world is a huge challenge, even for a city like Los Angeles. What are the timelines for the project, how can international experts support, and what lessons can they learn from former hosts?

Panel 6: Major international events beyond 2028
After the FIFA World Cup and LA28 Olympics, USA has Rugby World Cups in 2031 and 2033 and is in pole position for a Winter Games. What plans are in place for these events, what needs to be done to prepare for their delivery, and what other potential events are on the horizon?

Panel 7: Home truths: what next for the hosts when international shows fly by?
Preparation for the upcoming megaevents will quickly turn to legacy. How will venues be used? How will people with major event expertise put it to good use? How will MLS grow and rugby flourish? What does the future hold for winter sports, and what role will North America play?