Digital Conference, 29-30 June 2021
INVESTING IN EVENTS
With FIFA deciding this year on 23 cities hosting the 2026 World Cup, with Los Angeles hosting the 2028 Olympic and Paralympic Games and with Santiago hosting the 2023 Pan and Parapan American Games, all eyes are on the Americas at this pivotal moment in world history. Host City Americas connects international rights holders and suppliers with event hosts and investors in the Americas.
Participants in Host City events included IOC Members, Sports Ministers, Mayors, International Federations and Organising Committee leaders.
AT A GLANCE
SESSIONS ON KEY TOPICS
VIEW AGENDA »
Hosting the 2026 FIFA World Cup, LA 2028 and Santiago 2023 and investing in events for the future
Keeping pace with digitalisation, the profitable virtual event and the attention economy
How can the Olympic Games become more sustainable?
How important are ESG criteria to event audiences?
Can private investment save traditional sports?
The Americas as a key region for esports, representing 25% of the global esports audience and 40% of revenues generated within the esports industry
How are new platforms and revenue models affecting the events industry?