Jonathan Potts

Jonathan Potts is a sports business specialist across Marketing, Technology and Data with over 10 years of experience, primarily with the award-winning agency Two Circles, which has grown across Europe. In the last 5 years Jonathan made the move from London to focus on EMEA as Lead Consultant and is now based in Bern, Switzerland. In this role, Jonathan leads across a range of projects with rightsholders to help grow their audience, increase engagement, and utilize technology that enables this.

Previously working in the UK with a focus on a range of sports from cricket to horseracing with a primary emphasis on D2C sales, specifically ticketing strategy and match day experience to drive acquisition and retention. Using data to make informed decisions has always been at the heart of the work Jonathan has led upon, across a variety of sports from rugby and cricket through to the Olympics