John Siner

Position: Founder, Why Sport Matters

John Siner is an entrepreneur and business executive with a long career in the international sport industry. He has played a key role in the organization of major global sporting events like the Olympic Games and FIFA World Cups, in addition to creating his own consultancy, businesses and events. His career in the sport industry includes working with some of the most recognizable organizations in both the USA and internationally, while also specializing in creating and building projects from the ground up. Along his journey, he graduated top of his class with a graduate degree in Sport Management from the prestigious FIFA Master program based in Europe. A consultant, TV personality, professor, and public speaker, John’s focus has always been about connecting with people and understanding the cultural context that surrounds us. John continues to seek out new opportunities to improve the international sport industry and help others create and reach their goals found within the amazing opportunities of the sport world.