Joel Lavery

Position: Strategic Lead Major Sporting Events, Birmingham and West Midlands Convention Bureau; West Midlands Growth Company

Joel Lavery is a former British Heavyweight Taekwondo Champion and member of the Great Britain Taekwondo team. He began his professional career working in Local Government as a Youth Sports Development Officer, before going on to manage Leisure Services and eventually becoming Head of Strategy and Performance for Culture and Community Services.

Joel joined British Cycling in 2009 as National Partnerships Manager to lead the hugely successful Skyride ‘Inspiration to Participation’ Local Authority partnerships, working with towns and cities across the UK to grow cycling participation. He then took on the role of Head of Partnerships and Major Events, playing a key role in establishing the HSBC UK ‘societal partnership’ with UK Core Cities, as well as overseeing international events like Tour of Britain, Track Cycling and BMX World Cups.

In recent years, Joel developed his consultancy Sporting Impacts where he worked as Policy Advisor to Scottish Government on the 2023 Cycling World Championships and helped develop Birmingham’s Major Sporting Event Strategy. He is now working for the West Midlands Growth Company as Strategic Lead for Major Sporting Events, part of the £24m Business and Tourism Programme investment to boost trade, tourism and investment following on from the Birmingham 2022 Commonwealth Games.