Jennifer Arnold

Position: Associate Vice President, Marketing & Communications, U.S. Soccer Foundation

An experienced marketing and communications team leader, Jennifer has worked across health care, sports, and non-profit sectors. As Associate Vice President of Marketing & Communications at the U.S. Soccer Foundation, Jennifer oversees the organization’s brand, communications and marketing strategies, digital strategy, media relations, thought leadership, graphic design, and video production.

 

Jennifer led the creation and launch of the U.S. Soccer Foundation’s multi-channel communications campaign - It’s Everyone’s Game - designed to align with the Foundation’s 10-year growth goals and dramatically increase awareness of the Foundation and its key programs. In the campaign’s first three years, the Foundation’s work was featured in 800+ media stories reaching 1.6B readers, listeners, and viewers. During 2020, Jennifer led the Foundation’s rapid COVID-19 response plan and was a key contributor to the creation and distribution of new direct-to-consumer weekly series and adapted curricula. She was also critical in the launch of a partnership with Black Players for Change and Black Women’s Player Collective to provide access to safe places to play in Black communities.

 

Previously, Jennifer led communications for Fight Crime: Invest in Kids, a law enforcement membership group that advocates for policies and strategies proven to cut crime and prepare young Americans for success. Jennifer also worked at GYMR Public Relations supporting a variety of nonprofit and foundation clients on issues including health care quality improvement, Alzheimer’s disease and healthful school foods.

Jennifer received a B.S. in Public Relations summa cum laude from the S.I. Newhouse School of Public Communications at Syracuse University.