Fiona Green

Position: Director, Winners FDD Ltd

Winners FDD Ltd

Fiona Green has operated in the sports industry for over 30 years including 3 years in the US during the 1994 FIFA World Cup and 3 in Switzerland.  Her vast experience has predominantly been agency-side representing rightsholders in sponsorship, TV rights and merchandise/licensing.

Now a CRM and business intelligence (BI) practitioner, Fiona applies her knowledge of this area to help her rights owner clients grow revenue, participation and engagement. Her favourite CRM discussion at the moment is around the relationship between major events and legacy, demonstrating the link between the two.

In 2018 she published a book with Routledge, leading global management and academic book publisher,  Winning with Data: CRM and Analytics for the Business of Sports.  The book was so well received a second edition has been written and will be published in March 2021. It has also been turned into an elearning course available at

Twitter:  @fionagreen66