Recognising rightsholders who drive forward-thinking innovation in event content, format, or IP to shape the future of major events.
Assessment Criteria:
-
Innovation & Creativity: What groundbreaking ideas, formats, or content did you introduce to elevate the event experience or industry standards?
-
Future Focus: How did your innovation address emerging trends, audience expectations, or industry challenges?
-
Measurable Change: Provide evidence of positive change, such as audience growth, engagement metrics, commercial returns, or industry recognition.
