EventScotland, a team within VisitScotland’s Events Directorate is working to enhance Scotland’s international reputation as ‘The Perfect Stage’ for events. In partnership, EventScotland attracts and secures high-profile sporting, cultural and business events for the country.
Scotland’s continued success in securing and developing events is driven by its strong National Events Strategy ‘Scotland the Perfect Stage’. It has helped build and maintain a diverse portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile as well as culture and social impacts for the whole country.
Since its inception in 2003, EventScotland has helped bring some of the world’s biggest event properties to the country including The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, and The 2019 Solheim Cup. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when the nation secured the biggest ever cycling event in history – 2023 UCI Cycling World Championships.
Through the work of EventScotland and partners, Scotland will continue to underline its strong track record as a world-leading host for major events. Below is a flavour of high-profile events which will take place over the course of next year and future years.
Year of Coasts and Waters 2021, across Scotland
UCI Mountain Bike World Cup 2021, Fort William
UEFA EURO 2020, Glasgow
Edinburgh’s Festivals 2021 and beyond
AIG Women's Open 2021, Carnoustie
The 150th Open 2022, St Andrews,
2023 UCI Cycling World Championships, Glasgow and across Scotland
EventScotland has won the following awards:
Silver in the ‘Best Business Serving Sport’ at the Sports Business Awards 2018.
‘Sport Tourism Destination Marketing Award’ at the European Sport Tourism Summit 2015.
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