EventScotland, a team within VisitScotland’s Events Directorate is working to enhance Scotland’s international reputation as ‘The Perfect Stage’ for events. In partnership, EventScotland attracts and secures high-profile sporting, cultural and business events for the country.
Scotland’s continued success in securing and developing events is driven by its strong National Events Strategy ‘Scotland the Perfect Stage’. It has helped build and maintain a diverse portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile as well as culture and social impacts for the whole country.
Since its inception in 2003, EventScotland has helped bring some of the world’s biggest event properties to the country including The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, and The 2019 Solheim Cup. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when the nation secured the biggest ever cycling event in history – 2023 UCI Cycling World Championships.
Through the work of EventScotland and partners, Scotland will continue to underline its strong track record as a world-leading host for major events. Below is a flavour of high-profile events which will take place over the course of next year and future years.
Year of Coasts and Waters 2020, across Scotland
Celtic Connections 2020
World Men's Curling Championship 2020, Glasgow
Glasgow International 2020
UCI Mountain Bike World Cup 2020, Fort William
UEFA EURO 2020, Glasgow
World Pipe Band Championships 2020
Edinburgh’s Festivals 2020 and beyond
Women's British Open 2020, Troon
LEN Junior Swimming Championships 2020, Aberdeen
LEN Junior Diving Championships 2020, Edinburgh
The 150th Open 2021, St Andrews,
Sprint World Orienteering Championships 2022, Edinburgh
Orkney Island Games 2023
2023 UCI Cycling World Championships, Glasgow and across Scotland
EventScotland has won the following awards:
Silver in the ‘Best Business Serving Sport’ at the Sports Business Awards 2018.
‘Sport Tourism Destination Marketing Award’ at the European Sport Tourism Summit 2015.
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Twitter: @EventScotNews #perfectstage