Digital Conference, December 2021
THE ASIAN CENTURY COMES OF AGE
At Host City Asia, international event owners met Asian destinations and investors. Host City Asia highlights the issues and opportunities facing everyone in the major events business in the Asian region – fast emerging as the world’s largest event market.
With a mix of panel discussions, keynote addresses and case studies, Host City Asia provided insights from Olympic committees of Beijing and Tokyo; new event formats; smart cities and associated technology; event infrastructure; esports; broadcasting and digital media; and building and communicating a city brand.
AT A GLANCE
SESSIONS ON KEY TOPICS
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What is driving the growth of sports, business and cultural events in Asia?
How events support sustainable development and public health
Why eSports is winning in Asia
Asia's got talent – the rise of home-grown entertainment
Asian investment in international events
The digital host – social media and fan attraction