Over 50 representatives of cities, regions and countries attending this year’s SportAccord Convention, have reached an overwhelming consensus to move forward with the formation of an international association of event hosts.

The representatives met at the City to City session facilitated by members of a working group who have been investigating the feasibility of forming an organisation for “not-for-profit” investors to share knowledge of hosting international events.

During the session, representatives learned from the successes and challenges of a number of recent events hosted at destinations across the world.

Representatives also provided feedback on different models of how destinations could share knowledge and generate greater benefits from hosting events. The working group will now take this feedback and develop a plan to formalise cooperation between destinations.

Members of the working group to date include:

•Auckland Tourism, Events and Economic Development

•Canadian Sport Tourism Alliance

•EventScotland

•Fáilte Ireland, National Tourism Development Authority

•London & Partners

•Los Angeles Sports Council

•New Zealand Major Events

•Sport Event Denmark

•USA National Association of Sports Commissions

Iain Edmondson, Head of Major Events at London & Partners said “The very productive session at SportAccord Convention has again demonstrated the benefits of sharing experiences of hosting events. By working together I believe all investors in major events will generate greater long term value, whether they are public bodies, rights-owners or commercial sponsors.”

“Sharing knowledge of hosting events is very important and cooperating with other hosts in a trusted environment will benefit all of us,” said Lars Lundov, CEO of Sport Event Denmark.

Paul Bush OBE, VisitScotland’s Director of Events said: “Events and tourism have a hugely beneficial symbiotic relationship and this initiative can only do good for the industry.”

Rick Traer, CEO, Canadian Sport Tourism Alliance added “We’ve seen the advantages of working together and sharing best practices at a national level. Taking those experiences to the international level and learning from our colleagues around the world will be a very productive partnership. Our cities will reap the benefit of knowledge from other countries, and sport tourism will continue to be a vital and vibrant part of our economy.” 

Source: SportAccord Convention

After the hugely successful Host City 2015 event in Glasgow in November, the must-attend conference and exhibition for leaders in event hosting will return to the state-of-the-art Technology and Innovation Centre on 16 and 17 November 2016. 

At Host City 2016, cities, event owners and suppliers will exhibit alongside a truly outstanding conference programme in the heart of Glasgow.

As the largest conference and exhibition of cities and cross-sector events, Host City provides a much needed one-stop event where city representatives, destination marketers, event owners and suppliers can all meet. 

Host City 2015 was twice the size of the 2014 launch event in London and Host City 2016 is set to double again to reach 500 attendees from cities and destination marketing organisations, cross-sector rights holders and suppliers. 

Host City features world class speakers from IOC, CGF, FIFA, sports federations, BIE, EU Capital of Culture, major scientific congresses; city event leaders from Brazil, Canada, China, France, Germany, Italy, Norway, Japan, Qatar, Russia, South Africa, Spain, Sweden, USA and many more.

The conference attracts delegates and exhibitors from cross sector rights holders, together with organising committees, city halls, national Olympic committees, Convention Bureaus and the suppliers that make city events possible. 

The event is firmly established as the optimal environment for cities, events owners and suppliers to network with and learn from peers in the business of bidding for and hosting cross-sector events, from mega sports events to live entertainment and congresses.

With a mix of panel discussions, keynote addresses and case studies on how to attract and host secure and engaging sports, business and cultural events. The conference highlights the issues and opportunities facing everyone in the business of city events.

Host City attracts the attention of global media, with coverage from Press Association, Daily Telegraph, Daily Mail, O Globo, Bloomberg, Associated Press, ESPN, Fox Sports, USA Today, Huffington Post, Yahoo, China Sports, Indian Express, Yomiuri Shimbun, Sports Illustrated, Washington Times, MSN, Eurosport, STV, Kyodo News, Sky News, audioBoom and many more. Media partners have included SportCal, Around the Rings, iSportConnect, fcbusiness, SportBusiness, Sports Features, SportsPro.

What attendees said about Host City 2015: 

“Thanks again for a conference that was interesting, inspiring, very very well organised and a good opportunity to meet some interesting people” – Alex Koch, Corporate Communications Manager, FIFA

“It was a good platform which is completely new to us; it’s very interesting to meet senior level associations, buyers, suppliers, all areas of the business” – Livio Götz, Market Manager UK & Ireland, Switzerland Convention & Incentive Bureau

“An inspiring event” – Karel Bartak, Head of Culture, European Commission

“I was really impressed by the quality of the event – the speakers, the delegates, the topics and the venue” – Robert Datnow, Managing Director, The Sports Consultancy

“Great conference, well organised and a very good subject area” – Martin Fitchie, Programme Manager, European Sports Championships Management

“A great success” – Bridget McConnell, Chief Executive, Glasgow Life

“The speakers have all been good, the panels have been good and it’s explored a lot of different areas” Hamish Fraser, Group Director, NVT Group

“A good conference with interesting and motivating sessions” – Jon Ola Sand, Executive Supervisor, Eurovision Song Contest, European Broadcast Union

“It was interesting to be here to promote the city of Bern as a host destination for major and small sports and cultural events” – Bernhard Rhyn, Bern Incoming Ltd.

“I found Host City to be very useful for audioBoom as a platinum sponsor for meeting a lot of people who we want to engage with in the sports and event industry” – Marc Webber, Head of Sport, audioBoom

“The quality of the speakers and the content was outstanding” – Mike Hopper, CEO, Advance Brand Consulting

Join the Host City movement

We look forward to welcoming you to Host City 2016, the EU’s leading meeting of cities and sports, business and cultural events, in Glasgow on 16th to 17th November.

For more information on Host City 2016, join the conversation on on Twitter using #HostCity and visit http://www.bidtowin-hostcity.net. For updates on Host City 2016 and much more, keep an eye on www.hostcity.com

Once again, cities will be in the spotlight at this year’s SportAccord Convention with City-to-City and City Forum taking place on Tuesday 19 April at the SwissTech Convention Center, Lausanne. As ‘go-to’ events for delegates, this year’s City Day is no exception, with an excellent line-up of speakers, a content-packed programme assessing the impact of sport, with plenty of opportunity for the audience to be involved.

Starting the day, City-to-City will enable delegates to hit the ground running by providing a platform for free discussion on the needs and challenges faced when looking to host sport events. Led by Iain Edmondson, Head of Major Events at London & Partners, he commented, “Cities like London have come to recognise the value of major events in developing our economy and society. We are always seeking to learn from colleagues around the world and we hope to see representatives from every continent taking part.” 

Points for discussion could include: issues relating to the bid process, economic impact, legacy, governmental and private sector support, as well as other matters of concern. City-to-City is attended by representatives from regions, cities and countries, with delegates encouraged to share experiences and lessons learned.

Paul Bush OBE, VisitScotland’s Director of Events commented, “Major events make a vital contribution to the Scottish economy and, in recent years, staging some of the world’s most prestigious events, such as the Commonwealth Games and Ryder Cup, has brought about substantial benefits for the nation.” He went on to say, “Our progress has been greatly aided by knowledge sharing and discussing best practice with other leading event-hosting nations and I look forward to the further opportunity of doing just that during City-to-City and City Forum at the SportAccord Convention.”

The afternoon will begin with City Forum led by Don Schumacher, Executive Director of the National Association of Sports Commissions. The event will provide a series of seminars and panel sessions, addressing the needs and concerns of cities bidding for, as well as hosting, international sporting events. 

Speaking of the importance of such an event, Ben Avison, Editorial and Conference Director of Host City for the Cavendish Group commented, “Host City is pleased to support City Forum at the SportAccord Convention. As a media provider, Host City always places cities at the centre of the major event hosting community and we welcome this excellent opportunity for cities to share experiences of hosting sports events.”

The first City Forum session will focus on The Current State of Affairs for cities presented by one of the Principal Media Partners, Sportcal. Delegates will receive an exclusive printed Summary covering some of the highlights from the studies made for the Global Sports Impact (GSI) Reports.

This year’s Event Watch focuses on the Tour de France Grand Départ providing a Netherlands case study on their decision to bid for the Tour start, as well as the results that followed.

The City Forum will also focus on Government and Non-Government Hosting Models with representatives from different countries, discussing the benefits and limitations of various models used by cities, bidding for and hosting sporting events. In the final session, delegates will be able to take part in a Group Project challenge focused on an event-bidding issue.

To find out more about SportAccord Convention, including the 4-day Conference Programme and Official Schedule, or to register for SportAccord Convention, visit: www.sportaccordconvention.com

HOST CITY is the media brand of choice for cities, rights holders, organisers and suppliers in their quest for best practice on hosting major events. First published in 2003 for the organisers of the 2008 Beijing Olympics, HOST CITY now serves all sports, business and cultural events through a quarterly magazine, online news and live events. Contact ben.avison@hostcity.net or visit the website www.hostcity.com

Source: SportAccord Convention

The International Association of Event Hosts (IAEH) came together from across the globe for the annual IAEH Forum at SportAccord Convention in Aarhus, Denmark yesterday to discuss and vote on the structure of the organisation.

Representatives from 24 of the 34 member organisations voted on the incorporation of the IAEH as a charity under English law, overseen by the Charities Commission in England. The establishment of a Charitable Incorporated Organisation was unanimously approved.

IAEH founding members Iain Edmondson from London & Partners and Devorah Blumberg from New Zealand Major Events said that the vote is a milestone in the association’s development. 

Edmondson said: "The agreement from members to incorporate the IAEH is a huge step forward for us as an association. It signals that we are globally aligned in our thinking as event hosts. The formalisation of the association provides a platform for growth as the global network for sharing our knowledge".

Blumberg went on to say: "The incorporation of the association will also provide members with an international shared voice for hosts of major events. We invite cities, regions and countries that aren't already involved in the network to join now and enjoy the benefits of working with peers on a global scale.

The membership discussed nine priority areas for knowledge sharing and the calendar of meetings for the period ahead. Of the priority areas for discussion the group identified a clear front runner of interest to event hosts - measuring economic and social benefits. Other subjects which were front of mind for members included attracting visiting tourists and alternative sources of funding. Members will discuss these priority areas in greater depth as part of the IAEH work programme.

Throughout 2017 IAEH members will have four more opportunities to meet ahead of the Annual Forum in 2018 which is usually timed with SportAccord Convention. IAEH members also met at Host City 2016 in Glasgow. Members see these meetings as valuable opportunities for sharing experiences from hosting major events with a focus on overcoming challenges and measuring success.

Ladies and gentlemen: happily, welcome back to Glasgow. Clearly the city is very happy to host this important conference as it grows in reach and importance each year. And the rich and varied opportunities for cities which host events can be seen from the whole range of topics that you will discuss.

From a purely sports point of view, the Glasgow experiences make pretty interesting reading. This city has roughly 800,000 people, although the Clyde valley conurbation is around two million, many in close proximity. This is a relatively small population, but the city in the eight years from 2012 to 2020 has hosted, or will host, major events in football, cycling, netball, swimming, athletics, tennis, gymnastics, judo, curling, badminton, golf, rugby, rowing and triathlon – with Paralympic swimming to be added to the list.

Some other numbers can also be added to the list of credits: a contribution to the economy of the city of £370m; an investment in sports facilities since 2009 which totals around £200m; attendance figures in 2015 at sports facilities in Glasgow of 6.4m people, with 800,000 at the World Gymnastics Championships in the new Hydro Arena – an event which produced the best presentation of indoor sports that I have ever seen.

And outside the events themselves, a list of plusses which might be described as the softer legacies: 20,900 junior members of sports clubs, an increase of 367 since 2009; 4,580 coaches engaged with sports clubs, up 95 per cent since 2009; and 4490 volunteers engaged with sports clubs, up 110 per cent since 2009.

Now the reason for this boom in sports activities is not too difficult to find. The 2014 Commonwealth Games were a triumph for the city. Following the success of the 2012 London Olympic Games they showed just what can be achieved with some good planning of facilities, their legacy, then promotion, enthusiasm and organisation – to say nothing of the overall benefits to the city to be garnered from worldwide television coverage and exposure, and a huge growth in digital media conversation and interest.

But not all cities are lucky enough to have the opportunity organise one of the big multi-sport events and use this as a catalyst for facility development and public interest – although the 2018 European Sports Championships is an interesting development along the same lines, but with a more modest footprint.

Hosting events – and in particular sports events – is an ever more competitive business, although there is clearly a mismatch between enthusiasm for what I might call individual events as opposed to major multi-sport events.

The IOC have struggled to attract anything like the number of cities for Olympic Games compared to those years ago when many more put their names forward. And the new bidding rules under Agenda 2020 are hoped to be the antidote required. With the loss of Rome for 2024, the jury is on this is still out.

The Commonwealth Games Federation are not exactly awash with applicants for future Commonwealth Games, and the Olympic Winter Games bidding process was reduced to two final candidates.

The Asian Games appeared to be less affected, with the number of large – 10m people – cities in China providing enthusiasm for the bidding process, which rather replaces the efforts made over the years by Korea with almost 30 years of experience.

But for individual sporting events, the world is a very very active place. Auckland in New Zealand is more than active with rugby, cricket, hockey and sailing.

Smaller countries – Danish cities all pulled together by the splendid Sport Event Denmark organisation – are keen hosts for handball, sailing, ice hockey, swimming, badminton, cycling and equestrian events.

If you head south, Sydney and Melbourne offer attractive options for sailing, for surfing, for rugby, tennis, Formula 1 and many others. Australia will also host the 2018 Commonwealth Games in the Gold Coast, with mutterings of a possible future Brisbane Olympic bid.

In golf there is much enhanced interest in continental Europe with future Ryder Cups in France and Italy and the new developments in Antalya in Turkey offering a whole range of new and impressive sports facilities will inevitably lead to hosting opportunities.

The agenda for Host City throws up a whole series of issues which will apply to almost any event held by and promoted by a host city…. But returning to the sports theme, it would be wrong of me not to refer to the challenges you will discuss on the integrity of sport.

Sport has gone through and still goes through a difficult period due to clear abuses of the standards on doping matters. These have brought extreme challenges to sport, to its major events, its federations and have encouraged huge media comment, very little of it favourable.

Issues of governance of sport and criticism of how it selects its host cities have added fuel to the fire. However, I was recently in Tokyo, host city for the 2020 Olympic Games and I am encouraged by the enthusiasm and excitement in both city and country at the prospect of hosting the Games in 2020.

Despite the inevitable arguments about possible venue changes and money – subjects that are endemic in any Olympic city and its organising committee – the Japanese ability to seek long term legacies that are relevant to their society and provide opportunities to showcase their own innovative technologies offers the Olympic movement a real opportunity to change the scepticism which appears to exist and which elicits much comment.

And this I find to be really exciting and may well be a force for greatly increased enthusiasm for Olympic and other multi-sport events. And if the Tokyo experience is proved to work, there must be a chance of a distinct on-going effect in many other similar events.

So with this rather enthusiastic view of the future I leave you to your debates; to the new ideas that will be generated; to the new experiences and friendships that are the mark of a good conference; and to a really happy visit to Glasgow, which is the whole point of being a welcoming host city.

This article is an edited transcript of Sir Craig Reedie’s keynote address at Host City 2016. To listen to the full address and other sessions, visit www.hostcity.com/hc2016/audio

On the evening of the 21^st of November 2016 IAEH (International Association of Event Hosts) members met in Glasgow after a day of activities at the Host City Conference. The closed meeting happened at a private room at the Corinthian Club in the city.

Steering Group members from six of the founding organisations were represented at the meeting: London & Partners, New Zealand Major Events, Fáilte Ireland, Visit Tampere, Canadian Tourism Sport Alliance and EventScotland. Iain Edmondson, from London, chaired the meeting, which also included other invitees from Finland and Ireland.

The IAEH members attending were: Iain Edmondson, London & Partners; Devorah Blumberg, New Zealand Major Events; Rick Traer, Canadian Sports Tourism Alliance; Perttu Pesa, Visit Tampere; Edel Mitchell, Fáilte Ireland; Stuart Turner, EventScotland; Emma Wilson, EventScotland; Saara Saarteinen, Visit Tampere; Saila Machere, City of Helsinki Sport Department; and Azeta Seery, Fáilte Ireland.

Updates on membership, content sharing and partnerships were the main points on the agenda. Future meetings and further actions were also discussed. IAEH is actively signing up new members and establishing partnerships to share expertise via its network and online portal (www.eventhosts.org).

Since the last formal meeting of IAEH, in August 2016 at Rio de Janeiro during the Olympic Games, the number of IAEH members has doubled. The Association now has 20 members representing cities, regions and countries across the world. Glasgow Life, represented by Ian Hooper, joined the Association during the Host City Conference and further members, including representatives in Asia and Africa, are expected to be confirmed in the near future.

Members will next be attending the International Sports Convention in Geneva, Switzerland on the 7^th of December 2016, and the next formal meeting of the Association will be the Annual Forum scheduled to be held on 3^rd & 4^th April 2017 in Aarhus, Denmark.

Many of the leading decision makers in the events sector gathered in Scotland in recent days, as the World Anti-Doping Agency (WADA) and annual Host City conferences took place in Glasgow.

In a first for WADA, one of the most important bodies in sport, the decision was taken to hold its Executive Committee and Foundation Board meetings at the Scottish Exhibition and Conference Centre from 19-20 November.

Around 100 delegates attended the weekend-long event, among whom were members of the International Olympic Committee, International Sports Federations and National Olympic Committees, to discuss how to combat doping in international sports. 

The event, supported by VisitScotland’s Business Events team, reflects Scotland’s world-wide reputation as the deliverer of successful major business events and conferences and a world-leader in staging sporting events.

This occasion was closely followed by the annual Host City 2016 conference, where hundreds of event owners, city representatives and suppliers from across the globe enjoyed a busy programme, including top-level speakers from some of the most influential organisations across the spectrum of sporting and cultural events.

The event at the University of Strathclyde’s Technology and Innovation Centre, from 21-22 November, is well established as the perfect opportunity for cities and event owners to network with and learn from peers in the business of bidding for and hosting cross-sector events, from mega sporting occasions to live entertainment and congresses.

Paul Bush OBE, VisitScotland’s Director of Events, said:  “The decision by both WADA and Host City to bring these crucial and high-profile conferences to Scotland at this time is representative of our status as the Perfect Stage for events of all varieties.

“Scotland has a wealth of state-of-the-art facilities which allow us to host major conferences year round, generating significant value for the national economy, and I am delighted we continue to offer the ideal solution for many of the world’s most important organisations.”

“In its third year, Host City conference and exhibition is firmly established as the leading international meeting of cities and sports, business and cultural events. We are delighted to see Host City continuing to grow in Glasgow, Scotland,” said Matthew Astill, CEO of Cavendish Group and Host City.

Leading figures from the world of sport governance and major event ownership convened in Glasgow on Monday and Tuesday for the Host City 2016 Exhibition and Conference to discuss how to attract and host secure and engaging sports, business and cultural events.

It was also announced that an additional “Host City Asia” event will take place in Beijing on 18 October 2017. 

“In its third year, Host City conference and exhibition is firmly established as the leading international meeting of cities and sports, business and cultural events. We are delighted to see Host City continuing to grow in Glasgow, Scotland,” said Matthew Astill, CEO of Cavendish Group.

“In response to incredible market demand, we are pleased to launch an additional Host City Asia event in Beijing in 2017, where international event owners and suppliers will meet Chinese and Asian hosts and investors.”

Speaking at Host City 2016, Wang Dong, Vice President of Chinese sports media company Alisports: said “This is the spring of the Chinese sports industry… we want to get more people involved in the beauty of sport.”

Host City is the largest and fastest growing international meeting of its kind. At the third edition, the topics of future major events and integrity of sport were high on the agenda.

In his opening keynote address heading up a list of world-class speakers, Sir Craig Reedie CBE, IOC member and president of the World Anti-Doping Agency talked about how in an ever-more competitive field, hosting events is a “very active place” in contrast to the major multi sports events like the Olympic Games and the Commonwealth Games who, he said, have struggled to attract bid cities in recent years.

During the first panel discussion on the topic “What does future hold for major events?” Dimitri Kerkentzes, deputy secretary general, BIE (World Expos) said: “World Expos cannot be viewed from home. They must have participation and support from the public… We need to ensure that the event will benefit people from the host cities, and that it doesn’t leave white elephants behind.”

Simon Clegg CBE, Chief Operating Officer, World Expo Dubai 2020 highlighted the large ticket sale expectations and expansive physical set-up of World Expo Dubai 2020.

Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic International Federations) said: “The tangible and intangible impacts of sporting events on the community are very important.

"We need to be cautious about the fairness of the bidding process.”

He also commented that the level of flexibility afforded by the new bidding rules set out in IOC’s Agenda 2020 programme of reform needs to be carefully considered, saying “Changing venues from the bid book is taking it too far."

Sarah Lewis, Secretary General of the international Ski Federation (FIS) and the Association of Olympic International Winter Federations (AOIWF) said: “It is necessary to maximize the usage of existing facilities that would change the focus on having compact events. Compact events are convenient but don’t offer the best legacy opportunities”. She said “multi-city and multi-country events may be the future”.

Paul Bush OBE, Director of Events, VisitScotland said: “The benefits of hosting major events are both hard and soft. The soft benefits, which you have to articulate very carefully, are becoming very important.

“The importance of transparency in the bidding process is crucial right now and is growing every year”.

The issue of good governance was further explored in the following panel session on “Has sport lost its integrity and how can it win confidence back?”

Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life said: “A city’s values must shape and drive what you bid for and how you do it. If you lose public confidence in sport integrity you lose countries and cities bidding.”

When asked whether cities would turn their back on hosting events that can’t prove their integrity, she said “I can certainly say this of Glasgow. We would not want to be connected to any sport that had major controversy associated with it”.

Yves Le Lostecque, Head of Sport, European Commission said “In Europe we are defending values and we have to promote them. Integrity and governance are key parts of the EU mandate for sports. Our member states are keen to have the values maintained and we can help through policy cooperation and financial support.”

Adam Pengilly, IOC Member, VP of International affairs, International Bobsleigh & Skeleton Federation (IBSF) said: “Sport has an inherent value. The Games is loved all over the world… but sports politicians are sometimes lowly viewed.”

He also said "the perception of sport as a utopia needs to be changed. We need to be more realistic when looking at it".

Risto Nieminen, President, Finnish Olympic Committee said: “We need to create standard for doping control that spans across all countries” and added “business and entertainment are not the basis of sport. Instead, inspiration, well-being, optimism, and happiness.”

Ignacio Packer, Secretary General of children’s rights charity Terre des Hommes said: “The sport sector is opening up increasingly to the human rights sector”. He also questioned the tendency to limit the definition of “success” in hosting events to financial outcomes. “We believe that success is about people”. Ignacio also commented on his participation at the Host City Conference saying “I like coming to Host City because I am not with usual colleagues. I learn a lot here.”

The delegates, which included several IOC members, were also addressed by senior figures involved in bidding for the 2024 Olympic Games from Budapest, Los Angeles and Paris.

The Host City brand began life in China in 2003 as a bilingual magazine for the Beijing Organising Committee of the Olympic Games. The Deputy Mayor of Beijing in 2009 presented the CEO of Cavendish Group with the “Great Wall Friendship” award in recognition of Host City’s role in bringing foreign technology content to China and creating an Olympic infrastructure partnership.

Cavendish Group is also known as the owner of the ICC (www.internationalcapitalconference.com ), China’s largest outbound investment event that is now in its seventh edition.

Host City’s Editorial and Conference Director Ben Avison said: “China is investing $850bn in sports by 2025 and is looking for global partners to develop its entertainment and cultural sectors. Host City Asia provides the platform to connect the international industry with this booming market.”

All the Host City 2016 Conference keynote addresses and plenary session content be streamed at www.hostcity.com/hc2016/audio – provided by sound-sharing platform audioBoom.

Glasgow prepares to welcome a unique collection of city and government leaders, cross-sector rights holders, event owners and suppliers to explore the challenges and benefits of bidding for major global events on 21^st and 22^nd November.

Sir Craig Reedie CBE, President of the World Anti-Doping Agency will give a keynote address on Monday morning followed by other headline speakers Jean-François Martins, Deputy Mayor of Paris and Angela Ruggiero, IOC Executive Board Member.

Prof. Dr. Ugur Erdener, President of the World Archery and NOC of Turkey and Vice President of the IOC will give a keynote address on “Rio 2016 and Beyond: How Events Showcase Cities” and Attila Szalay-Berzeviczy, Chairman of Budapest Olympics Foundation will address the topic “Creating Safe and Engaging Events”.

Other speakers include Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic Sports Federations); Sarah Lewis, Secretary General, FIS and AOIWF (Association of Winter Olympic Sports Federations); David Grevemberg, CBE, CEO, Commonwealth Games Federation; Dimitri Kerkentzes, Deputy Secretary General, BIE (World Expos) and Yves Le Lostecque, Head of Sport, European Commission.

The format of Host City 2016 is structured into separate segments with Day One dedicated to panel discussions and keynote addresses including ample opportunities for networking and a dinner reception in the evening. After three opening plenary sessions on Day Two, participants will split into concurrent roundtables discussing “Hosting Opportunities: How to Make Your City and Event Stand Out” and “Delivery and Legacy: How to Maximise Sustainability, Security and Revenues” which will be interactive sessions actively encouraging audience participation.

Other topics on the agenda include:

• What Does the Future Hold for Major Events?
• Has Sport Lost Its Integrity And How Can It Win Confidence Back?
• Building Sports and Entertainment Brands; China’s Investment Strategy
• Transformations in Multi-City and Multi-Sports Events
• A Safe Pair of Hands: How Cities Can be Secure Hosts
• Creating Entertaining Experiences for Visitors
• Making Event Infrastructure More Sustainable
• Business Events and Economic Development

For further information about Host City 2016 please visit www.hostcity.com or contact Ben Avison, Editorial and Conference Director, Host City ben.avison@hostcity.com.

Host City 2016 takes place in Glasgow on 21 and 22 November and it’s not too late for you to join the most important gathering of cities and sports, business and cultural events.

Just when you thought the line up couldn’t get any better, new VIPs continue to come on board, including:

• Adam Pengilly, IOC Member and VP of International Affairs, International Bobsleigh & Skeleton Federation
• Angela Ruggiero, USA IOC member and Chair of the IOC Athletes Commission
• Jean-Francois Martins, Deputy Mayor of Paris
• Attila Szalay-Berzeviczy, Chairman, Budapest Olympics Foundation
• Mike Lee OBE, Chairman of VERO

At Host City 2016 Cities, Event Owners and Suppliers will exhibit alongside a truly outstanding conference programme that includes top-level speakers from some of the most influential organisations worldwide, alongside representatives from businesses with experience of all aspects of event hosting. 

These new speakers join a star-studded cast that includes city leaders from New Zealand, Odense, Rotterdam, Paris, as well as: Sir Craig Reedie CBE, President, World Anti-Doping Agency; Paul Bush OBE, Director of Events, Visit Scotland; Francesco Ricci Bitti, President of the Association of Summer Olympic Sports Federations (ASOIF); Sarah Lewis, Secretary General of the International Ski Federation (FIS); Ugur Erdener, Vice President, IOC; David Grevemberg CBE, CEO, Commonwealth Games Federation; Bridget McConnell, CEO, Glasgow Life; Dimitri Kerkentzes, deputy Secretary General, BIE (World Expos); Simon Clegg CBE, Chief Operating Officer, World Expo Dubai 2020;  Reinhard Pfeiffer, Deputy CEO, Messe Munich; and many more.

View the full speaker line-up on the Host City website.

Don't miss this opportunity to attend Host City 2016! Get your pass today to attend the leading meeting of cities and sports, business and cultural events in Glasgow on 21-22 November. Register online

For further information please contact Ben Avison on +44 (0) 7876 682072 or ben.avison@hostcity.com