Following calls from the governing bodies of other international sports events for a wider consultation on proposals for biennial World Cups, FIFA has announced it will reveal the outcome of its consultation process to member associations at a global summit on 20 December.  

The move follows calls from various stakeholders in sports, including the IOC, for a wider consultation on the proposal that would have major implications for other sports events.

At the FIFA Congress in May 2021, FIFA’s 166 member associations voted in favour of examining the feasibility of a men’s and women’s World Cup every two years.

A consultation process, led by FIFA’s Chief of Global Football Development, Arsène Wenger, is underway with football stakeholders’ groups including players, coaches, clubs, leagues, scientist/medical doctors, media, commercial and broadcast partners and fans.

But stakeholders in other sports have voiced concerns. In a statement on 16 October, the IOC Executive Board said:

“A number of International Federations of other sports, national football federations, clubs, players, players associations and coaches have expressed strong reservations and concerns regarding the plans to generate more revenue for FIFA.”

The statement highlighted the impact on other sports as one of the main causes for concern.

“The increased frequency and timing for the World Cup would create a clash with other major international sports,” the IOC statement said.

“This includes tennis, cycling, golf, gymnastics, swimming, athletics, Formula 1 and many others. This would undermine the diversity and development of sports other than football.”

The IOC also highlighted concerns raised by other stakeholders around gender equality and players’ welfare.

“The IOC shares these concerns and supports the calls of stakeholders of football, International Sports Federations and major event organisers for a wider consultation, including with athletes’ representatives, which has obviously not taken place.”

FIFA says it is already consulting widely on the proposal.

“We need to think about how we develop the football of the future and to ensure our sport is meaningful, exciting and robust for future generations across the entire world,” said FIFA President Gianni Infantino after a FIFA Council online meeting on 20 October 2021.

“This is not necessarily the case today, and as the international match calendars are not decided beyond 2023 and 2024 for women’s and men’s football respectively, this is a crucial moment to ensure the further development of our sport across all 211 FIFA member associations. As mandated by the recent FIFA Congress, FIFA is considering all opinions in an inclusive and thorough consultation process.

"As world football’s governing body, it is FIFA’s responsibility to stimulate such a debate, and I am encouraged by the healthy exchanges that have been made to date from all sides,” the FIFA President added.

“Everyone should have their voice heard, and precisely through the consultation process, I have discovered that many stakeholders have never had the opportunity to discuss this topic properly. This consultation process is addressing that, and we will continue with the objective of reaching a consensus with solutions that work for everyone’s benefit. By hosting a global summit later this year, we will now have the opportunity to present one plan and to provide feedback to all our FIFA member associations.”

FIFA says its 211 member associations will now discuss the proposals in the coming weeks “with the objective of reaching an agreement on the structures of club and national team competition windows within the international match calendars for women’s and men’s football.”

FIFA Secretary General Fatma Samoura on Monday acknowledged that FIFA is a damaged brand that it has not focused enough on grass roots or women’s football, but insisted that the new leadership will be stronger on discrimination, despite the closure of the anti-racism task force.

Samoura joined FIFA from the United Nations in June. “There were many surprises, good and bad,” she said at Soccerex Global Convention, citing FIFA’s “incredibly committed and highly educated staff” as a positive revelation.

“On the bad side, there were some habits that needed changing. There are some cultural behaviours that we have already started acting on, for example: not really focussing on the development of football at the grass roots level; putting women’s football at the centre of our core business.

“Through the FIFA Forward programme we are really trying to prioritise those two things.”

She began her first major public speech as FIFA Secretary General by admitting she was “new to the administration side of football,” and that attending such events will be important for her in “establishing relationships”.

“I bring another perspective derived from 25 years in the UN system, mostly in crisis and complex emergency situations,” she said.

“In the midst of turmoil, gunfire and confrontation, the only time people would stop warfare was when it was raining or when there was a football game – including during Ramadan and Christmas.

But despite this power, football is still not universally accessible, she said.

“This has given me a desire for an even bigger women’s game and for women to play a greater role in administration. Men and women, young and old, well off and not so well off, have a role in the game.”

“Stronger on discrimination”

FIFA has been widely criticised for closing down its anti-racism task force, with Prince Ali Bin Al Hussein, President of the Jordanian Football Association calling the move "incredibly worrying".

Pressure group Kick it Out said in a statement “This comes at a time when there is clear evidence that discrimination, prejudice and hate are on the rise in developed societies, particularly in Europe but also in different forms across the world.”

Samoura’s speech at Soccerex Global Convention in Manchester followed a welcome address from Andrew Burnham, the frontrunner to become the first Mayor of Greater Manchester, in which he challenged her justify the closure of the anti-racism task force.

“It had a very specific mandate, which it has fully fulfilled” Samoura responded. “Its recommendations have now turned into a programme and a strong one.”

Asked by host David Davies if the problem is one of perception, she replied “We can live with perception, but what I can tell you that we are taking very seriously our role as the governing body to fight discrimination.

“As an example, we have a monitoring tool and we act when this comes to bullying and facing strange and extreme behaviours in the stadiums.

“We have several cases of disciplinary measures against several clubs and teams which have been accused, and based on solid legal grounding we have taken them through this disciplinary committee, which has taken very strong sanction against them.”

Despite the closure of the task force, she said “the new leadership will be stronger, not only on racism but any kind of discrimination – including any violation of human rights.

“We need to be firm. The zero tolerance policy is at the top of the new FIFA administration’s agenda.”

“Reputational damage”

Assuring stakeholders of the integrity of the organisation will be crucial to its continued success under the leadership of new president Gianni Infantino.

“It’s clear to me that fans and our member associations have all great expectations for FIFA,” said Samoura. “They are counting on Infantino to fundamentally change the way we do business.”

She cited the creation a Chief Compliance Officer position within FIFA, as “an example that is now being replicated by all the confederations.”

The development of the game at grass roots level will be driven by the new FIFA Forward programme, which consists of investments via member associations.

“The goal of FIFA Forward is to have a high impact programme with broader participation, better teams and leagues and a more attractive sport.

“In the end, this is all about making the difference and reducing the gap between dreaming about the World Cup and participating in the World Cup.”

Historically, investments intended for grass roots development have not always reached their intended recipients.

“We really want to put in place a monitoring and controlling tool, because the Forward programme is about a lot of money to national associations. It’s about US$5m – for clubs in England that’s nothing, but where I come from that’s a lot of money and we need to ensure that those resources are really well channelled,” the Senegalese diplomat said.

“I had a very comfortable position at the UN. I was convinced by Infantino that it is time for change. Yes, our brand has suffered a lot of reputational damage.

“My appearance here today is testimony to how we would like to restore trust and confidence. We have already started really working with commercial affiliates who still believe in the brand of FIFA, giving certainty that we are the partner of choice.

She insisted that the worst is over for FIFA, despite ongoing criminal investigations into several senior figures that led the organisation.

“We are putting the past behind us.” she said. “Let’s get the investigation done while not repeating the mistakes of the past.”

“We want to have the best administration by recruiting the best people we can find. In terms of governance and accountability, we have to reach the highest standard.

“I am ready to take these challenges. I count on everyone’s support to make the FIFA mission a successful one.”

Russia’s suitability to host major international sports events has been called into question by recent events, with the IOC having withdrawn its support for events in the country over evidence of organised doping. But the CEO of FIFA sponsor Adidas has given a positive appraisal of the benefits of staging the 2018 World Cup in Russia.

“Russia is a very sport enthusiastic population. A lot of sport activities happen here in Russia: we had the winter Olympics, we have the upcoming World Cup and Adidas is the brand which has been in longest connection with the Russian population, therefore there is a big opportunity for us which we want to grab,” Adidas Group CEO Herbert Hainer told state broadcaster RT on a recent visit to Moscow.

Adidas has Official Partner, Supplier and Licensee rights for the FIFA World Cup and all FIFA events until 2030. As well as partnering with FIFA, Adidas sponsors Russia’s national football team and Moscow teams CSKA and Lokomotiv.

“Football is the biggest sport in the world and the World Cup will enhance this. But I think there is a huge opportunity for all the different sports, Russia is great in track and field, ice hockey, gymnastics, and I definitely think that this will further continue," said Hainer.

Russia’s economy has been hit by the collapse in oil price, with GDP contracting -3.7 per cent in 2015, according to World Bank figures. The budget for staging the World Cup has correspondingly been reduced by 4.4 per cent to US$9.5 billion, of which private investment accounts for 32 per cent.

But Hainer, who was in Moscow for the opening of a new Russia and CIS Adidas headquarters, said the World Cup will give the country a lift.

“A World Cup always leaves a huge legacy in a country, and I’m absolutely convinced this will happen here in Russia. I mean, just look at the newly built stadia, they will be much more modern, have much more comfort and they will also shift the demographics in the stadium, because we saw it in Germany after 2006, much more women coming into the stadium, much more kids, much more families, and this will definitely give a huge boost to football and to sport here in Russia.

“Of course there are some challenges at the moment in the economic development but this will be overcome and I think sport really will drive the whole mood in the country and the whole optimism of the people – therefore I am quite happy that the World Cup in 2018 is here in Russia.”

The 2018 FIFA World Cup takes place from 14 June to 15 July in the cities of Ekaterinburg, Kaliningrad, Kazan, Nizhny Novgorod, Moscow, Rostov-on-Don, Saint Petersburg, Samara, Saransk, Volgograd and Sochi. Adidas will be supplying the match balls, as it has done since 1970.

FIFA have confirmed that new Secretary General, Fatma Samoura, will deliver an exclusive keynote address as part of the opening of this year’s Soccerex Global Convention (26 – 28 September, Manchester) to update the football industry on the future plans of FIFA. She will be staying on to present the inaugural FIFA Diversity Awards which will take place at the end of the first day of the Convention.
Her appearance at Soccerex will give the football industry a rare opportunity to hear from one of the new leaders at FIFA and now, one of the highest profile female administrators in global sport.
Ms Samoura, who was appointed to the post at the FIFA Congress in May, is the first female Secretary General in the organisation’s 112 year history. She is a 21-year veteran of United Nations programmes and was, in her last position, the UN’s Resident/Humanitarian Coordinator and UNDP Resident Representative in Nigeria. Commenting at the time FIFA President Gianni Infantino said:
“Fatma is a woman with international experience and vision who has worked on some of the most challenging issues of our time. She has a proven ability to build and lead teams, and improve the way organisations perform. Importantly for FIFA, she also understands that transparency and accountability are at the heart of any well-run and responsible organisation.”
Commenting on her upcoming Soccerex appearance, Ms Samoura said: “I am very excited to attend Soccerex – it is a great platform for football stakeholders and I am looking forward to speaking with delegates about my thoughts and vision for our game and the work we have started at FIFA to ensure football enters a new era of greater transparency and good governance. I am also very excited to present on the occasion of the convention the first FIFA Diversity Award, which will recognise an outstanding organisation, group initiative or personality that is standing up for diversity and anti-discrimination in football.”
Soccerex CEO, Duncan Revie commented: “It is a huge honour to welcome Fatma to this year’s Convention – given her impressive background and her role at FIFA, she is someone our delegates will be fascinated to hear from and her address will undoubtedly be one of the highlights of the event.”
Ms Samoura’s address and the FIFA Diversity Awards are just part of a high level conference agenda at the Global Convention that will feature senior representatives from organisations such as NFL, LaLiga, Facebook, Vauxhall, The Chinese Football Association, Fox Sports, Leicester City and Atletico Madrid tackling a wide range of subjects spanning everything from social media and sponsorship, to stadia technology and how virtual reality is changing football. For more information on the conference programme please go to www.soccerex.com/global.
The three day football business event, which is supported by LaLiga, The English Football League and Serie A, will also feature a market leading international exhibition and a programme of structured and informal networking events.
For more information on Soccerex please visit www.soccerex.com, call +44 (0)20 8987 5522 or email us at enquiry@soccerex.com.

Source: Soccerex