Jens Vholm is CEO of World Masters Sport and has led its development since 2006. Under his leadership, the World Masters Games, the Open Masters Games and the Winter World Masters Games have become the largest multisport events of their kind. With experience in strategic business development, entrepreneurship, hospitality and technology, Jens brings a perspective on events that create lasting value for host cities through visitor economy, international visibility, community participation and healthy ageing. He has served on International Olympic Committee commissions and holds an MBA from Cranfield University.