Host City 2016 conference and exhibition takes place in Glasgow on the 21 and 22^nd November 2016, drawing together the owners, organisers, hosts and enablers of sports, business and cultural events.

Sarah Lewis, Secretary General of FIS and the Association of Winter Olympic International Federations, is speaking at the conference, the theme of which is “Creating Safe and Engaging Events”.

In this exclusive interview, she talks about how Host City can help to create safe and engaging event experiences in a competitive world.

Host City: What do you see as the most important issues facing the events industry today and why?

Sarah Lewis: Guaranteeing a safe event is becoming increasingly complex and yet something every organiser must ensure, regardless of the costs and logistics.

The market has become so competitive to gain media attention and fan support with such a wide array of different events on offer for consumers to choose from.

As far as our FIS sport of Alpine and Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Ski and Snowboard are concerned, today it is not enough for the organisers to simply stage a competition to attract visitors and fans, there must be a complete experience and this is also an excellent opportunity for sponsor engagement.

How do you think public perception of Winter Olympic Games changed since Sochi 2014 and what are your expectations of the future for the Games?

Leading into the Sochi 2014 Games many of the headlines concerned the huge expenditure that was made for construction, but the reality is that this investment was related to building logistical infrastructure for developing tourism in the area including the roads, railway and airport as well as three ski areas and many hotels.

Recently the image of Sochi 2014 suffered another blow with revelations and allegations about corruption and doping that have further damaged the perception of these Games. But the extraordinary performances of the athletes captured the public’s imagination and hearts which is the fundamental mission of the Games.

The IOC has taken many steps to address the future of the Games in a proactive manner through measures adopted in Agenda 2020 and specifically for the Winter Edition through an expert working group that has looked into adapting the model to make them more accessible for more candidates. Looking at the number of countries that are presently studying potential bids for 2026, the new model appears to be making steps in achieving this objective. 

What has been the highlight of 2016 for you so far in the event hosting world?

The two major events with the Rio 2016 Olympic Games and European Football Championships have had the biggest global impact and produced many memorable sporting accomplishments.

In the winter sport world, back in February the Winter Youth Olympic Games was on a different scale, but it successfully engaged youngsters and uncovered some future champions.

The ski and snowsport world is just gearing up for the main winter season and we have many highlights ahead, led by our FIS World Championships in Alpine Skiing (St. Moritz - Switzerland), Nordic Events (Lahti - Finland), Freestyle Ski and Snowboarding (Sierra Nevada - Spain).

Before these begin in early February, the FIS World Cups will be in full swing, including Olympic Test Events in PyeongChang, Korea as part of the tours.

 

As a speaker at Host City 2016, what are your expectations of this important event – what do you hope to share and learn?

Host City provides a great platform to communicate and promote our sports and events to a knowledgeable audience, and also gain valuable information from other important events. It is particularly interesting to encounter new and different events, who we are not generally meeting up with in the Olympic Movement.

Why is it important for cities, rights holders and their partners to have the opportunity to connect at Host City 2016?

Host City offers a convergence of the various stakeholders involved in staging events and it is always helpful to learn of the challenges and opportunities from other angles of event organisation and participation.

 

What can the organisers of sports, business, culture and entertainment events learn from one another?

Transfer of knowledge is important in every area of business, but perhaps none more so than the event industry. There is so much experience among those that hosts events, and so many excellent best practices out there, that it can only benefit organisers – and ultimately those that attend the events – to provide the most compelling consumer experience possible.

Sarah Lewis, the Secretary General of FIS and the Association of Winter Olympic International Federations, is speaking at Host City 2016. Register your attendance here.

[Source: IOC] The International Olympic Committee (IOC)’s Coordination Commission for the Olympic Winter Games PyeongChang 2018 wrapped up its seventh visit well pleased with the progress of venue construction.

The Commission, led by IOC member Gunilla Lindberg, assessed every aspect of Games preparations during three days of venue visits and collaborative discussions with the PyeongChang 2018 Organising Committee.

The Games organisers reported that, on average, the new venues in PyeongChang and nearby Gangneung are 90 per cent complete in advance of 26 test events scheduled between this November and April 2017. PyeongChang will host the mountain events; Gangneung will host the ice sports.

“We saw first hand the progress of the construction projects,” Chair Lindberg said at a closing news conference with PyeongChang 2018 President Hee-beom Lee on Friday. “There is no doubt that the venues will be ready for the upcoming test events.”

President Lee also expressed satisfaction with the visit, calling it “a productive three days”.

He added: “With the Rio Games now behind us, it is time for PyeongChang. Based on thorough preparation, we will strive to provide the best of service to all participants and realise our goal of making the PyeongChang 2018 Games Cultural Olympics, Environmental Olympics, Olympics for Peace and Economic Olympics, and pleasantly surprise the world with our performance.”

President Lee also announced that PyeongChang 2018 will launch ticket sales in conjunction with the one-year-to-go milestone celebration in February 2017.

Representatives from all seven winter International Federations (IFs) joined the discussions in PyeongChang, which focused on 10 areas: test events, sport, venues, legacy, Games services, full stadiums, finance, accessibility, governance, and communications and engagement. The Commission and POCOG held two plenary sessions and a series of side meetings devoted to specific topics, such as athletes and National Olympic Committees; sport and IFs; and spectators.

The IFs were particularly focused on preparations for test events involving their sports. The first test event, scheduled for 23-26 November, will be the FIS Snowboard Big Air World Cup. Snowboard Big Air will make its Olympic debut at PyeongChang 2018.

“PyeongChang 2018 is entering the last stages of preparations,” Chair Lindberg said in her closing remarks. “My colleagues and I leave here more confident than ever that PyeongChang 2018 will deliver great Games.”

Source: IOC

Host City: What do you see as the most important issue facing major events today and why?

Prof. Dr. Ugur Erdener: Unpredictable international political situations, which result in security and economic issues, are much more in focus in the modern world. Then there is doping and match fixing – both serious issues that cannot be overlooked. Protecting clean athletes is a particular priority of mine.

How is World Archery leading the fight against doping?

As a lower risk sport our emphasis has progressively shifted towards education. However, we increased the number of in- and out-of-competition tests taking place in 2016 following two cases at the start of the year.

Both were rooted in a lack of knowledge and attributed to accidental use rather than performance-enhancing doping. These cases are very sad, as they are not intentional and are completely avoidable.

In the lead up to Rio 2016, World Archery actively targeted Russian athletes for doping control, which – in the end – allowed us to prove beyond reasonable doubt that they were not implicated in any doping activities. That allowed them to compete in Rio at the Olympic Games. I believe that we had to protect clean athletes' rights for participating in the Rio Games.

What was the highlight of Rio 2016 for you?

The archery competition at the Olympic Games in Rio was great success. Our broadcast hit record numbers in Germany, France and Korea, and received excellent viewing figures in the USA and other major markets.

The quality of the competition on the field of play was excellent, featured athletes from 56 countries, and we ended with medals going to four of the five continents.

What for you will be the greatest legacy of Rio 2016?

Seven years ago, Brazil did not have a fully-formed archery team. Now, the nation has several professional archery athletes, and a good coaching and judging structure. If progress continues, Brazil will soon be challenging for medals.

World Archery substantially increased its worldwide exposure across all kinds of media. There was a 52 per cent rise in the number of Facebook fans during the Games period.

In general, we can say there is a huge transformation in the city, a big legacy related to many high level sports facilities – and of course their management and maintenance will be important going forwards.

As a speaker at Host City 2016, what are your expectations of this important event – what do you hope to share and learn?

Host cities are critical partners in the success of any event. As a sport federation, we are constantly working to see how to better exchange expectations and expertise with our host cities, to ensure our events are a win for both parties.

Hopefully, this event promotes and nurtures this positive collaboration.

Why is it important for cities and rights holders of sports, business and cultural events to have the opportunity to connect at Host City 2016?

Successful events only take place when stakeholders truly collaborate.

Not only is it important for sports – or event rights holders – and cities to find the correct fits, for both parties, but be able to define common objectives that allow them to work together to deliver results for both parties in a true partnership.

Prof. Dr. Ugur Erdener is delivering a keynote address at Host City 2016, the largest meeting of cities and sports, business and cultural events. For more information visit http://www.hostcity.com/events/host-city-2016

In all sectors, we gain invaluable experience from working alongside skilled professionals from overseas. This brings all kinds of benefits – and sport is no exception, except for the fact that it is structured around international competitions.

Does foreign talent in leagues really overshadow the development of national teams, or is that just an excuse for other issues around local football development? And what difference would quotas make, if any?

Everyone seems to have a view on these subjects and there were plenty to be heard at Soccerex Global Convention.

Andy Burnham MP, Mayoral Candidate, Greater Manchester

“The English Premier League was set up with a very specific objective: to improve the England team. Clearly that hasn’t happened.

“Can you have the best league in the world and the most successful team? Of the countries that have tried to do that I think Spain has got the closest to managing that, but I think here we haven’t managed that.

“And I think we need to give more thought to that, because a strong national team is something that builds pride in football and boosts participation at the grass roots.

“In the 25 years of the Premier League we’ve had one semi-final, at our own home European championship in 2016.

“Could Brexit mean something different for football? Could Brexit mean that English football takes a step away from the European directives in relation to free movement in sport - and could we look at introducing quotas for our homegrown players, so that the Premier League doesn’t become a playground for the world’s best talent, but actually we make sure that we bring through more English homegrown players in our domestic league.

“We look at the European Championships in France in the summer and I observed the England team’s disappointing performance, and it seemed to me that there was a lack of heart; a lack of hunger, or desire. And you have to ask the question; is that something that the modern game is increasingly bringing – a sense that there’s nothing playing for, because these players have it all.

“And you look, by comparison at Wales, at Iceland and Slovakia, and there was a different sense of team spirit. I think the game also has to ask where its priorities truly lie.

“The nature of the game has changed, I believe, since the 25 years that the premier league started.”

Li Jiuquan, Director of Marketing Department, Chinese Football Association

“I think there are conflicts for some clubs; they want to have more international players.

“Some suggest that we should have more foreign players in the clubs so we can have better performance in the club championships. They say if we have more international players we will have better performance. But we need to have a balance between the league and the national team.

“Is it good for china to have foreign coaches? It depends how you see it. If you say big names can bring something new, they can bring their knowledge and the Chinese coaches can learn from them, it’s good. But they get their positions and for the Chinese coaches have no practice at all. For most of the CSL clubs, we have almost no Chinese coaches.

“Personally I think there might be some problem, because the Chinese coaches have no chance to practice. It’s the same for the national team; if all the strikers are foreign, we have no good strikers.”

Simon Li, Chairman, International Football Connections Limited

“In my experience in the Chinese Super League they have a four plus one rule: four foreign players that can come from outside Asia, plus one Asian player.

“That might change to three plus one, from January 2017. The league below can have only three foreign players full stop.

“For the league below there is no restriction – apart from one important thing: no foreign goalkeepers allowed.”

Gerard Houllier OBE, former Liverpool FC Manager

“Quotas can work for under21s, but they are not suitable in Europe. In France, for example if you were to say you were to have five French and six European or whatever, I don’t think this would work.

“If a player has been developed in your country, if that player is at the same level as the foreign player I would always take that player. At Liverpool, if two players were the same level I would take the local above the foreign.”

The above are a combination of exclusive interviews with Host City and statements made to the conference at Soccerex Global Convention

Host City 2016: Two months to go and CGF, Red Bull, Feld (Disney) and European Commission join as speakers

With two months to go until Host City 2016, a new wave of international event brands has joined an already impressive line-up of speakers.

The largest meeting of cities and sports, business and cultural events will open on 21 November with a Keynote Address by Sir Craig Reedie CBE, President, World Anti-Doping Agency.

David Grevemberg OBE, CEO, Commonwealth Games Federation makes a welcome return to Host City to speak on “Transformations in Multi-City and Multi-Sports Events”.

Erich Wolf, Managing Director, Red Bull Air Race and Claire Ballard, Regional Marketing Manager, Feld Entertainment (Disney Live) will join Wang Dong, Vice President, Alisports in a panel on “Building Sports and Entertainment Brands; China’s Investment Strategy”.

Also recently confirmed to speak at Host City 2016 are Bridget McConnell CBE, Chief Executive, Glasgow Life; Yves Le Lostecque, Head of Sport Unit at the European Commission and Risto Nieminen, President, Finnish Olympic Committee.

These new speakers join a star-studded cast that includes city leaders from New Zealand, Odense, Rotterdam and Paris, as well as: Paul Bush OBE, Director of Events, Visit Scotland; Ugur Erdener, Vice President, IOC; Dimitri Kerkentzes, deputy Secretary General, BIE (World Expos); Simon Clegg, Chief Operating Officer, World Expo Dubai 2020; Michel D’Hooghe, FIFA Council Member and Chairman of the Medical Committee, FIFA; Reinhard Pfeiffer, Deputy CEO, Messe Munich; Sooad Islam, Associate, Populous; John Langford, Vice President and General Manager, The O2, AEG Facilities and more international experts.

Host City 2016 is firmly established as the largest meeting of cities and sports, business and cultural events. View the full speaker line-up on the Host City website.

Host City 2016 is an event that you don't want to miss! Get your pass today to attend the leading meeting of cities and sports, business and cultural events in Glasgow on 21-22 November. Register online

A very limited number of speaking opportunities remain. For opportunities please contact Ben Avison on +44 (0) 7876 682072 or ben.avison@hostcity.net

The International Association of Event Hosts (IAEH), whose membership has grown to include six new destinations, has revealed plans to meet during Host City 2016 in Glasgow.

Host City 2016, the largest meeting of cities and sports, business and cultural events, takes place in Glasgow on the 21 and 22 November.

Meetings of event hosts have been taking place informally at a small number of conferences, including Host City in November 2015. But it was not until the SportAccord Convention in April 2016 that a number of destinations gave a joint resolution to form IAEH.

The next formal meeting of IAEH will take place during Host City 2016.

“Further new members will be announced soon along with plans for the next regional meeting in Glasgow at the time of the Host City conference, and informal gathering in Lausanne around the Smart Cities and Sport conference,” IAEH said in a press release published on its website on Thursday 15 September.

A group of founder members of IAEH also met at British House in Rio on 16th August and agreed details of the interim management of the Association.

“As a result of the meeting, new members will now be formally welcomed and be encouraged to participate in knowledge sharing initiatives over coming months. Initial research on key topics is expected to be shared by the end of the 2016,” IAEH said after the meeting in Rio.

The six new destinations that have joined IAEH are: Maryland Sports, Events Management Queensland, innsbruck-tirol sports, Seattle Sports Commission, Edmonton Events and Ottawa Tourism.

Maryland Sports is the Sports Commission for the State of Maryland in the USA.

Events Management Queensland is a not-for-profit subsidiary of the state-owned tourism and events agency, Tourism and Events Queensland, based in the Australian Gold Coast. 

innsbruck-tirol sports GmbH was formed from the legacy of the 1^st Winter Youth Olympic Games 2012 in Innsbruck, Tyrol, Austria. 

Seattle Sports Commission is the Sports Commission for Seattle, USA. 

Edmonton Events is a strategic partnership between the Canadian City of Edmonton and Edmonton Tourism.

Ottawa Tourism is a not-for-profit, membership-based organization, working to profile Ottawa and Canada’s Capital Region.

They join ten other city and country members of IAEH: Auckland; Canada; Denmark; Ireland; London; Los Angeles; New Zealand; Scotland Tampere; and USA.

[SOURCE: European Championships Management] The European Sports Federation members of the European Championships Board are pleased to announce the start of the host venue selection process for the 2022 edition of the multi-sport event.

The European Championships is a major new multi-sport event every four years, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET), unified under a common brand.

The event will bring together Europe’s very best athletes in an exciting new format with the full support of Europe’s free-to-air broadcasters. The first edition will be staged from 1-12th August 2018, co-hosted by Glasgow and Berlin, and the second edition is planned for summer 2022.

The first step in the bidding process for 2022 is the distribution of the official Bid Information Document to interested parties, with a preliminary questionnaire to be submitted by the end of 2016.

The participating European Sports Federations will announce the 2022 hosts in November 2017. The European Championships Board has expressed its preference for all events to be staged in one city or region in a window between late July and August 2022.

The key highlights of the European Championships 2022 for a host city/region are:

- The opportunity to host 7 European championships with 13 disciplines across 12 days: Athletics (including road events), Aquatics (Swimming, Diving, Synchronised Swimming and Open Water), Cycling (Track, Road/time trial, BMX, Cross Country Mountain Bike), Artistic Gymnastics, Golf, Rowing and Triathlon.

- Over 4,500 competitors contesting over 170 gold medals.

- A projected 250 hours of host broadcaster coverage showcasing the city’s sports venues, landmarks and tourist destinations.

- An anticipated 2,700 hours of television coverage broadcast on free-to-air public networks.

- An estimated cumulative TV audience of over 1 billion with many more opportunities to access content across digital and radio platforms.

- Millions of fans engaged on the road to 2022 across multiple social media and digital platforms.

- Approximately 700,000 spectators will have the chance to see the Championships in stadia, competition halls and at road and open water events.

- Attention from all the major media outlets with 3,500 media professionals expected to attend.

- A platform for a creative and far-reaching mass participation programme across all sports.

- Public, commercial partnership, educational, technology, cultural, sporting and economic benefits for the host city, region and nation, with strategic opportunities to utilise the European Championships in city regeneration and development programmes.

European Athletics President Svein Arne Hansen, co-chair of the 2018 European Championships Board, said, “The 2022 European Championships will be an incredible opportunity for host cities considering the direct and indirect economic benefits. We believe the innovative and sustainable event is very attractive and affordable, not least because of its cost-efficient staging model which is very good value from a host city perspective in comparison to other multi-sport opportunities in the market."

Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said, “By bringing together our existing championships once again, without adding to a crowded sporting calendar, we – the participating European Federations – will further protect and enhance the rich history and heritage of our respective sports. Both the federations and our hosts will see the powerful benefits of aggregation in 2022.”

Colin Hartley, Glasgow 2018 Championships Director, said: “This sustainable new model for staging a multi-sport event helps us deliver on our long-term commitment to produce strong economic benefits – as well as sporting, cultural and social legacy – by attracting new audiences to Glasgow and Scotland.

“The beauty of this new concept is it brings key sports together in our city at one time with a far greater media profile than we could achieve from individual events. We have not needed to build new stadia or an athletes’ village and we are able to showcase our existing facilities and landmarks. This new event is a critical element of our strategy to continue to be one of Europe’s premier sporting destinations.”

The European Championships Board requests that parties interested in staging the 2022 European Championships email EC2022@europeanchampionships.com to receive hosting information. European Championships Management (ECM) is co-ordinating the selection process for the 2022 European Championships on behalf of the European Federations. For media enquiries, please contact European Athletics Head of Communications and European Championships Strategic Communications Working Group Chairman James Mulligan at +41 79 694 48 29, james.mulligan@european-athletics.org.

[SOURCE: European Championships Management]

John Langford is joining AEG as Vice President and General Manager of The O2 in London on 1 November. The move follows three years as Director of Live Entertainment at The Scottish Exhibition and Conference Centre (SECC) in Glasgow, including The SSE Hydro arena.

Shortly after starting the new role he will be speaking at Host City 2016, the leading conference and exhibition for cities and sports, cultural and business events. He will be speaking on November 22 in Glasgow on the subject of “Creating Entertaining Experiences for Visitors” alongside other global leaders in staging major events.

Leading the team at The O2, Langford will be responsible for the overall operational management, commercial delivery, event booking and content creation at the London venue as well as setting the vision and strategy. Reporting directly to AEG Europe’s SVP Facilities, Richard Krezwick, he takes over as the venue approaches its tenth birthday in 2017.

John Langford also sits on the board of the European Arenas Association.

"With John’s knowledge of the music and entertainment business world and his proven track record in the venue management business, I know he’ll do a fantastic job,” said Krezwick. “John inherits a tremendously talented team at The O2 which will certainly make for a seamless transition and a bright future ahead.”

Langford’s leadership was pivotal in transforming The SSE Hydro into one of the world’s leading entertainment venues, during which time the arena significantly added to group profitably and economic impact for the City of Glasgow.  Prior to the SECC, he spent seven years as Chief Operating Officer at BIG Concerts International, Africa’s premier concert promoter and previously at senior management roles in the commercial radio industry.

“I am incredibly excited to be joining the team at AEG and The O2,” he said.

“I have always admired the impact that The O2 has on the live entertainment industry and I am greatly honoured that I can play a part in the future growth of this iconic venue.  I will miss my colleagues at the SECC tremendously and I wish them well as their incredibly successful journey continues.”

According to AEG, The O2 is the world’s most popular music and entertainment venue. Since opening in 2007, it has been visited by more than 60 million people and picked up awards including: Venue of the Year at the Music Week Awards, Venue of the Year at the Event Awards, Venue of the Year at the AEO Awards, Pollstar International Arena of the Year (nine consecutive years), Venue Team of the Year at the Event Awards, Best New Major Concert Venue, Venue of the Year at The Event Services Association and Favourite Venue at the TPI Awards.

In addition to the arena, The O2 is also home to indigo at The O2, a live performance space; an 11-screen Cineworld complex; Up at The O2 – an experience that allows visitors to walk across the roof of The O2; Brooklyn Bowl - a 12-lane bowling alley, 800 capacity live music space and 130 cover restaurant, and The Avenue, which features 26 bars and restaurants.

Read the exclusive Host City interview with John Langford here.