Uefa, football’s European governing body, will announce the host cities for the Euro 2020 tournament following a meeting on September 18 in Geneva, Switzerland.

The tournament will be staged in multiple cities across Europe, with widespread reports indicating that Wembley will be allocated the most prestigious package comprising the competition’s three biggest games.

England’s main rival for the top package had been Germany, but the latter is reportedly considering dropping its attempt to secure the top games at Euro 2020 in favour of launching a bid to host the Euro 2024 edition in its entirety.

Now Horne has suggested that England would be interested in following up hosting the finale of Euro 2020 by staging the full tournament in 2028 for the first time since 1996.

“We're really confident with our bid,” Horne said, according to the Daily Mail newspaper.

“We know what the Germans have been saying. We know that they're thinking about 2024, but nothing has been confirmed.

“I'm not going to dwell on their politics. I'm expecting that they're not going to push very hard for 2020. They've made it very clear they want 2024.
“I wouldn't rule out looking at Euro 2028 for a full tournament bid.”

Wolfgang Niersbach, the head of the DFB, the sport’s governing body in Germany, said: “We still have the two options – to host the final rounds or four matches in the group stage. Our decision is open.

“We have a wonderful relationship with the England FA, but I am totally convinced that we will have both Wembley and Munich on the land map for Euro 2020.”

England lost out to Germany in bidding to host the 2006 Fifa World Cup and then crashed out in the first round of voting for the hosting rights to the 2018 World Cup, which was ultimately secured by Russia.

Germany’s anticipated bid for Euro 2024 is likely to be challenged by Turkey, which withdrew its bid for Euro 2020 games in April and announced that it would focus on the following edition of the event in 10 years’ time.

The Wembley Cup final, which took place for the first time last year in Wembley Stadium as a match between leading YouTube football content creators, is to be open to the public in 2016 – and the live event will now feature football legends. 
The Wembley Cup is a YouTube series launched by Wembley partners EE in 2015, featuring the leading online video channel’s top “vloggers”. 
From August this year, the eight-part series will document the journey of YouTube phenomenon Spencer Owen (Spencer FC) and fellow YouTuber Joe Weller as they vie to build a team strong enough to take the title, competing in a series of tough and entertaining physical challenges in the build-up to the final on 2 September. 
This year, for the first time, fans will be able to buy tickets to the live final at Wembley stadium with over 30,000 tickets on sale.
The profile of the series has been raised further still by the inclusion of six EA SPORTS FIFA Legends who will push the YouTubers to their sporting limits during the episodes and play in the final match. 
England football legend Robbie Fowler and former French international midfielder Robert Pirès are the first names confirmed to be taking part.
At the final, EE will be making this year’s competition the most immersive yet by placing the power firmly in the hands of audience in the stadium. Fans attending will be able to shape the teams and make decisions through social media.
“Following on from the incredible reaction to last year's Wembley Cup, we’re super excited to be bringing it back with EE,” said Spencer Owen, founder of YouTube channel Spencer FC.
“Our challenge this time around was to make it even bigger and better than in 2015.  We feel that with the amazing football and YouTube talent we have on-board – culminating in a live final with a proper crowd at Wembley – it’s going to make for a very entertaining series.”
Max Taylor, MD of digital, comms and innovation at EE said: “With over 30 million views amassed for last year’s Wembley Cup, the challenge for 2016 was to make it even bigger and better and with over 30,000 tickets going on sale today for the live final, we are inviting our customers and football fans down to the event for the first time. 
“The Wembley Cup has become a big part of how we activate our partnership with Wembley Stadium and we’re delighted to be supporting the stadium’s official charity partner, The Bobby Moore Fund.  The hugely popular YouTube series is also the perfect opportunity for us to bring to life our offer of six months free access to the BT Sport app for customers which launches later this month.”
esports are of growing important to FIFA, which stages an annual competition of football video games called the FIFA Interactive World Cup in partnership with EA SPORTS and Sony Computer Entertainment Europe. 
James Salmon, Senior Product Marketing Manager for EA SPORTS FIFA in the UK said: “We’re delighted to be supporting The Wembley Cup and look forward to seeing how the FIFA Ultimate Team Legends get on against YouTube’s biggest stars.” 

Stadium tours reached a new level on 18 July with the opening of the “Wembley connected by EE” tour. 
The ever-popular tour of England’s national stadium is now enhanced by the EE SmartGuide – a bespoke connected device given to each tour participant. 360 video and augmented reality delivered via the EE SmartGuide’s iBeacon technology allow audiences to relive key sporting and music moments whilst exploring the iconic ground.
“The partnership between EE and Wembley Stadium has been focused on bringing the best connectivity to the best stadium and our investment in the Wembley tour marks another major step in enhancing live stadium events with the power of technology,” said Mat Sears, Director of Communications at EE. 
“The revamped tech-enhanced tour will further cement the stadium’s position as one of the most connected in the world.”
Tour participants receive stats, imagery and video on the handset at select locations within the stadium to enhance the tour experience. These include the crossbar from the 1966 World Cup Final, the players' changing room and the press room.  A 360 degree video feature will overlay footage of live events in the stadium bowl to bring Wembley and its history to life.
“From England’s glorious World Cup victory in 1966, Ed Sheeran’s three night sold out residency, to the on-going tradition of The Emirates FA Cup Final – Wembley Stadium has been home to some of the greatest moments in both football and entertainment”, said Julie Harrington, FA Operations Director.
“We’re thrilled to be launching a brand new Wembley Stadium Tour in partnership with EE to uncover these historical moments and offer a behind-the-scenes experience at the most famous stadium in the world.
With the addition of the new EE SmartGuide, we can now offer a truly immersive and multisensory experience to visitors. This innovative technology will enhance the tour experience and bring the history of the stadium to life, whilst the continued presence of our tour guides will to offer a personal touch and charm as visitors explore the stadium. We hope that the improved tour experience will ensure that Wembley Stadium remains a must-see London attraction.”
Gordon Banks, OBE, attending the launch of the tour, said: “It is incredible to see the evolution of the home of English football. The stadium is hugely impressive and this latest move from EE is the next step in bringing technology closer to live sport. For me, it’s incredible to see some of my favourite memories being enjoyed by so many as part of the Wembley Tour.”
 

England’s national stadium announced on Wednesday that advanced British digital communications company EE has become its lead partner.

The partnership will run for six years, starting with immediate effect. The first event at the EE-sponsored stadium will be the Capital One Cup Final on March 2. 

This is the first time Wembley – one of the biggest brands in football – has signed a lead brand partner in its 90-year history. The partnership will be represented by a new logo, but the world-renowned name of the stadium will remain unchanged.

Wembley National Stadium Ltd said the partnership has been agreed on the basis of an ambition to make Wembley the most connected stadium in the world – ensuring it sits alongside the most technologically advanced stadiums across the globe for years to come. 

Melvin Benn, chairman of Wembley said “As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.”

Wembley will benefit from multi-million pound investment in its technological infrastructure over the course of the six-year partnership to offer visitors the best possible experience. The deal also includes the launch of Wembley’s first bespoke app, which offers fans a dynamic feed of event content as well as stadium and travel information.

Olaf Swantee, CEO at EE, said "Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”

Future technological advancements to come from EE over the six-year deal include mobile ticketing solutions, enhanced mobile network access and high speed Wi-Fi available for all. EE customers will benefit from exclusive ticketing and marketing initiatives from late March.

“I’m delighted that we have secured EE as Wembley Stadium Lead Partner,” said Peter Daire, FA Group head of sponsorship. “We have diligently taken our time, in collaboration with Wasserman, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be.”

The partnership adds to Wembley’s existing sponsorship agreements with Carlsberg, Betfred, Walkers, Coca-Cola, Mars and National Express.