[Source: The Sports Consultancy] The Sports Consultancy is proud to announce it has been awarded the highly coveted King’s Award for Enterprise, recognising its exceptional achievements in the international sports industry and its growing impact across the global sports, events and entertainment sectors.

As one of the world’s leading, independent advisory firms in international sport globally, The Sports Consultancy continues to expand its international presence, most recently with activity in the Middle East and Asia, strengthening its ability to serve a growing portfolio of clients across those regions. The company works with many of the world’s most iconic sports properties, including the NFL, Formula 1 and FIFA, providing strategic, legal and commercial expertise that drives measurable impact and long-term value.

Founded in 2006, The Sports Consultancy has built a distinctive model rooted in evidence-based thinking and deep sector insight, an approach that continues to differentiate it in a fast-evolving global market. Its work spans the design and delivery of host city strategies, commercial rights management, and legacy-led event planning for rights holders, governments and cities worldwide.

“We are immensely proud to receive the King’s Award for Enterprise,” said Angus Buchanan, Managing Director and Co-Founder of The Sports Consultancy. “This recognition reflects the passion and rigour our team brings to every project. It’s also a testament to the incredible clients we’re privileged to partner with: organisations that share our belief in the power of sport to create lasting impact.”

The Sports Consultancy now joins a select group of UK businesses honoured for their outstanding contribution to international growth, innovation and excellence.

[Source: The Sports Consultancy (TSC)] The Clipper Race has announced its search for Host Port Partners and Sponsors for its 2025-26 edition of one of the world’s most well-known global adventures.

The Host Port Partner and sponsor bid process is launched and organised by The Sports Consultancy (TSC), whose CEO Angus Buchanan was previously a professional sailor.

As well as a swathe of experience in sailing, with the America’s Cup, World Sailing, and Oman Sail amongst its previous clientele, TSC is an expert in host procurement and sponsorship rights sales and has undertaken similar projects with the NFL, Volleyball World and Laver Cup in recent months.

The Clipper Race is foremost a thrilling adventure experience for non-professional sailors who are trained to take on the challenge of becoming ocean racers. With the adventure tourism market valued at USD483.3B in 2023 and expected to grow at a CAGR of 15.2% from 2024 to 2032 (source: Global Data Insights), there is a large and steady rise in adventure-orientated experiences in the travel and tourism industry, this is a fantastic opportunity for ports and brands to align with Clipper Race.

The positioning of remote, extreme adventure contrasts the regularity of everyday people taking on an adventure of a lifetime and, with that, brings opportunity to tell human stories and create authentic, gripping content that will engage communities around the world.

Global Scale

The gargantuan scale of the challenge takes in all six continents in each corner of the globe, with previous ports including Seattle, New York, Cape Town, Bermuda, Punta del Este and Qingdao.

Clipper Race Head of Partnerships, Tom Adams is looking forward to the process: “We have joined forces with The Sports Consultancy as it has a wealth of experience in bringing host cities, brands and rights holders together to deliver meaningful partnerships. This new collaboration has enabled us to refresh our portfolio of opportunities in line with the evolving needs of potential partners. We are confident we have developed an effective platform to engage our partners’ communities and drive growth.”

TSC Director, Fraser Houlder, said: “Clipper Race is unique in that it is a brand synonymous with adventure, but it is also aspirational. With the growth of adventure tourism, this is an opportunity for cities, destination and consumer brands to come into this space.

“We are delighted to be working with the Clipper Race, to speak with potential Host Port Partners and brands, and the team is raring to go!”

Interested parties for either Host Port Partners or Sponsor brands should in the first instance, contact TSC Consultant, Oliver Ng at oliver.ng@thesportsconsultancy.com for more information.