[Source: INTERKULTUR] Thousands of spectators witnessed the unique atmosphere that characterizes the so-called "Olympic Games for Choirs!” digitally and live on site. The more than 300 choirs participating both virtually and live closed the World Choir Games solemnly on Sunday, November 7, during the Closing Ceremony at the Expo in Antwerp.

The Flemish edition stood out in particular for its inclusive character and innovative approach. In 2022, the 12th World Choir Games will be held in Gangneung, South Korea.

At the Closing Ceremony of the World Choir Games 2018 in South Africa, Flanders was announced as the next host region. These World Choir Games were to be the "most inclusive games ever" - a great challenge. For the past three years, the organization had been working on a large festival involving people from a wide range of backgrounds, with a focus on togetherness and solidarity.

Director Koenraad De Meulder looks back on the past edition with great pride: "What seemed almost impossible, we made possible with the 11th edition of the World Choir Games. To be able to sing again, to be on stage and to enjoy it together: that was a godsend. With the momentum of the 11th edition, we will now give even more people the chance to sing together."

Inclusion and Innovation

The World Choir Games have excelled in more than just inclusion. Covid-19 forced the organizers to drastically rethink the concept of the World Choir Games. For the first time in their history, the World Choir Games were held in a hybrid format. Thanks to the Virtual Village, choirs from all over the world were able to witness and even actively participate in the event.

In addition, the World Choir Games collaborated with IMEC to develop the Music Box. With this state-of-the-art technology, choirs from all over the world can sing together without delays and in optimal sound quality. Most meeting software is still inadequate for this purpose due to the delay in transmission.

"Due to Covid, these World Choir Games were of course the most unusual event the Choir Olympic movement has ever experienced," said INTERKULTUR President Günter Titsch.

"The Virtual Village and the virtual competitions were an excellent stopgap to allow all those to participate who could not travel themselves to see and enjoy the Games live here in Flanders. I am happy that so many international choirs took the opportunity to participate virtually, but I am especially proud of all the choirs who enchanted us with their beautiful music in the many fantastic concerts last week."

Musical Flanders

The World Choir Games were also a great success in musical terms. Despite Corona restrictions, more than 300 choirs participated live and digitally in the 11th edition of the event. The free-of-charge Friendship Concerts that took place outside the competitions also attracted hundreds or thousands of spectators.

"An unexpected success! What an atmosphere, what an emotion! With the singers at the shows and their competitions, but at least as much with the entire team, which has done an incredible job to make such a great international singing event possible in the current conditions. Warm-heartedness, togetherness and smiling faces - this is what I remember from the World Choir Games 2021 Flanders," said Sophie Detremmerie, COO of the World Choir Games 2021 Flanders.

"We have all experienced a unique and heart-warming event over the past 9 days. The World Choir Games have shown us the importance of this amateur art," said Luc Delrue, Secretary General of the Ministry of Culture. "We have once again given a stage to the many thousands of singers and choral enthusiasts. We have seen again the passion and the pure joy of making music together, of singing. And that was visibly good!"

Choral flame moves on to South Korea

After this 11th edition of the World Choir Games, Flanders will be on the list of former host regions together with cities like Bremen (Germany), Cincinnati (USA) and Sochi (Russia). INTERKULTUR organizes the World Choir Games every two years.

Due to the Corona crisis and the related restrictions, the Flemish edition of the singing festival was postponed for more than a year. Therefore, the next games will be held again as early as 2022. The South Korean coastal city of Gangneung takes over the choir flame from Antwerp and Ghent.

[Source: The Sports Consultancy] With the World Choir Games 2021 in Flanders underway (October 30 – November 7), INTERKULTUR – the world’s leading organiser of international choir competitions – has already seen strong interest in the European Choir Games hosting opportunities for 2023 and 2025.

The European Choir Games – the European Championships of singing – is an 8-day festival that brings together 8,000 participants from over 50 countries from across Europe and beyond.

Through a newly launched host procurement process, INTERKULTUR will appoint host partners for the 2023 and potentially 2025 editions of the European Choir Games and have partnered with London based agency The Sports Consultancy (TSC) to run the bidding process.

In partnership with each host, INTERKULTUR will co-create as much of a bespoke, multi-dimensional partnership as possible to uniquely showcase each host’s destination, deliver choral and cultural legacies and drive visitation – with 90% of participants attending from outside the host market, the total economic impact of the event is independently estimated at approximately €10 million.

INTERKULTUR has received a total of 20 Expressions of Interest for 2023 and 2025 and is now moving through to the Candidate phase of the process.

There is however still time for other cities to join the process – interested cities should contact host@europeanchoirgames.com to receive further information on the hosting opportunities.

"When one choir sings that's great, when two choirs sing together that's better, but when you get as in these INTERKULTUR events with many choirs, then there is an energy which flows from it, which is not like anything else, except maybe a great sports event" — John Rutter, composer (Great Britain).

Choir competitions bring out a feeling that you can’t really get anywhere else, except maybe at a big sporting event like the Olympic Games. And that’s why the World Choir Games started in the first place to give singing its own huge event — bringing the excitement and unity that we feel at major sport events into the world of singing.

Since 1988 the German-based company INTERKULTUR has been organising international choir competitions and festivals; since 2000 they have been organising the world’s largest international choir competition in the world: the World Choir Games, also known as the Olympics of Choral Music. But at each of the individual INTERKULTUR events – be it a smaller-sized regional event or at a huge choir competition with more than 20.000 participants – both participants and organisers can witness the same thing: choir competitions create a special atmosphere.

And that is why in 2022, INTERKULTUR is doing something big again. Sing for Gold — The World Choral Cup will take place in Calella/Barcelona. It’s an exciting addition to the World Choir Games, and another opportunity to see a global community of choirs compete in this new competition with a clear reference to the world of sports: This new event will feature choirs from all around the world, all vying for the first ever World Cup of Choirs!

And, when you start to think about the world of sports and competitive singing, you find a lot of similarities. Maybe it shouldn’t be so surprising that they deliver such a similar feeling.

The Sport of Song

Anyone who has sung in a choir knows that it is truly a unique experience. When your voice joins with others, following music that you have practiced together for a long time, magic happens. You start to lose yourself in the activity, and for a while, the group works as one.

That feeling of community is special. It’s a big part of why choral music will always be an important part of the art and culture of humanity.

And anyone who has played team sports will know that this same feeling can appear on the field (or the court, or wherever else the game is played). Playing together with a shared goal brings teams in unison. There are moments in a game when the team is completely absorbed in the act of seeking victory, working as one. Again, it’s magic.

Part of the unity in both choral singing and team sports comes from the physicality of both. Singing at a high level is a full body workout, and in a choir, you have to match your performance to others. It really is physically demanding like any sport, pushing singers to treat their bodies well.

And there is an even bigger kind of unity that begins to form in both competitive choral singing and sports. Because there are people in the stands who become attached to the action.

You can really feel it at the World Choir Games. Spectators come to see their country’s choir succeed. It isn’t that they want anyone to lose, it’s that they feel a certain pride in their own country’s singers. And who can deny that the same is true of the world of sports?

Go Team, Go!

Feeling all of this connection to others is the essence of what it means to be human. We connect with an important part of ourselves that is often absent from much of our day-to-day life.

And when you add competition into the mix, the excitement that can erupt is pure joy.

In the World Choir Games, as with any sport, the competition drives the action. It gives people a goal and forces them to be better than they’ve ever been before. And it creates a framework to understand exactly what you need to do to succeed.

For spectators, a competition gives us a direct way to understand when something good happens for our team, and when something bad happens. And it lets us all cheer as one.

It’s like a dramatic machine — instantly producing emotional highs and lows that we all feel together. 

The Electricity in the Air

These features make it clear that competitive singing and sports have a lot in common. And events like the upcoming SING FOR GOLD — The World Choral Cup 2022 in Calella/Barcelona or the World Choir Games and its worldwide Choir Olympic Movement promise to deliver the same thrills as the next big sporting event.

Go and visit www.worldofchoirs.com to find out how you can host a huge choir event in you host city bringing it the same energy and emotional feelings as any big sports event!