[Source: Greater Orlando Sports Commission] – Orlando has reaffirmed why it’s one of the world’s premier international sports destinations, hosting the 2025 Amateur Athletic Union (AAU) Junior National Volleyball Championships, the world’s largest volleyball tournament. The event, which ran from June 13 to July 7, attracted over 6,500 teams and 325,500 estimated athletes, coaches, and spectators from all 50 states and multiple countries to Orlando, setting new participation and attendance records.

Hosted at the Orange County Convention Center, one of more than 40 elite venues in the Greater Orlando region, the event will drive significant economic impact. Simultaneously, Orlando hosted matches for the FIFA Club World Cup 2025, demonstrating the region’s unmatched ability to accommodate an influx of visitors for overlapping events and reinforcing its status as a leader in sports tourism.

The conclusion of this year’s tournament coincided with the International Volleyball Federation’s (FIVB) World Volleyball Day, a global celebration of the sport’s unifying power and cultural impact on July 7. The alignment underscores Orlando’s commitment to volleyball at all levels and highlights the city’s role on the international stage in promoting the growth of the game.

“We are so thankful for our community partners when it comes to arranging the AAU Jr. National Volleyball Championships,” said Jo Mirza, President of AAU. “Without the Orange County Convention Center, Greater Orlando Sports Commission and Visit Orlando, we wouldn’t be able to host this premier event for AAU’s largest sport.”

“The AAU Junior National Volleyball Championships have become a cornerstone event in our region’s sports tourism portfolio,” said Greater Orlando Sports Commission President and CEO Jason Siegel. “This year’s record-setting tournament underscores the power of strategic, long-term collaboration with partners like Visit Orlando, Orange County, and the Orange County Convention Center. As the trusted host destination for nearly three decades, Orlando takes great pride in consistently delivering elevated experiences that set a national benchmark for youth sports.”

The successful execution of the 2025 AAU Junior National Volleyball Championships adds to Orlando’s growing portfolio of major sports events and showcases the region’s ability to host competitions at the highest level. With a growing calendar of athletic events, Orlando has built a strong track record in delivering major competitions across a wide range of sports. The region’s continued investment in premier venues, visitor experience, and a collaborative hosting approach has helped attract and sustain both amateur and professional events.

Host City: What do you think are the main considerations for rightsholders deciding where to host events? 

Jason Siegel: While this could vary by rightsholder, for the most part, they are looking for a host city that will deliver a world-class experience for their constituents, athletes, officials, and partners and a city that will drive desired net revenue back to the rightsholder.

Using Orlando as an example, our tourism ecosystem seamlessly works together – hoteliers, restauranteurs, elected officials, transportation providers, and attraction operators all work closely to ensure a smooth and successful event for all stakeholders. This strong working relationship is reflected in the 74 million visitors who enjoyed Orlando in 2022 alone, a testament to our city’s ability to deliver.

When it comes to infrastructure, Orlando boasts an impressive 35+ sports venues across the region, ensuring flexibility and adaptability to your specific needs. With over 200,000 hotel rooms, timeshares, and vacation rentals, we can easily accommodate athletes, officials, and fans.

Ultimately, while rightsholders seek world-class experiences and revenue generation, they also value a collaborative and engaging environment. With its proven track record of hosting major events, experienced local organizing committee, and collaborative community spirit, Orlando stands out as the ideal choice to deliver on all fronts.

Host City: Why did Orlando want to host the US Olympic Trials for Marathon?

Jason Siegel: The opportunity to host an Olympic qualifying event fit perfectly in our strategic plan and aligns with our goal of bringing world-class sporting events to Orlando.

We also wanted to shine a spotlight on Downtown Orlando and boost the local economy. We are very proud of our incredible community here, and our economic impact so far has been tremendous. We also were confident in the return on investment the event would bring and the media value of hosting a nationally televised event.

We were thrilled that the event drew over 100,000 spectators. With the robust running community here in Orlando, we knew this event would be well-received not only by fans of the sport but by everyone.

Host City: What are Orlando’s wider event hosting ambitions?

Jason Siegel: From Premier League clashes like Aston Villa vs Fulham and international giants like Juventus and Real Madrid facing off in the Florida Cup to the electrifying spectacle of WrestleMania and the inspirational 2022 Special Olympics USA Games, Orlando has a proven track record of hosting major sporting events. We've also welcomed the pinnacle of wakeboarding and waterskiing with the IWWF World Championships in 2021 and 2023. These, alongside over 1,600 other events since 1993, demonstrate our commitment to driving economic impact, showcasing Orlando's vibrancy, and benefiting our residents and businesses.

With our elite venues and facilities, coupled with the entertainment powerhouses of Disney and Universal, Orlando offers an iconic backdrop for world-class events. We enjoy strong partnerships with local government and are passionate about collaborating with all stakeholders to bring even more exciting sporting experiences to our city, encompassing youth/amateur, Olympic, collegiate, international, esports, and everything in between.

Host City: How will you look to capitalise on the 2026 FIFA World Cup and LA28?

Jason Siegel: We have a longstanding relationship with FIFA and the USOPC, and both organizations know they can always count on Orlando to deliver exceptional results.

[Orlando, Florida] Al Kidd, President & CEO of Sports ETA, the international association for the sports events and tourism industry, is one of a several influential voices hailing Orlando’s rapidly recovering tourism industry and identifying sport as a key driver.

“As we emerge from the restrictions and challenges of the pandemic and return to business, great cities like Orlando are poised to recover faster than others. Sports events and sports tourism in Orlando have shown to be the re-entry catalyst, generating new and much needed business”, he said.

Jesse Martinez, General Manager at The Alfond Inn, Chairman of the Central Florida Lodging Association Board of Directors, and Board Member at Visit Florida, agrees. “In my opinion, Central Florida has a tremendous head start on all other major city travel destinations. After seeing a huge influx of travelers this past spring break, we have not slowed down since.” 

“Sports tourism was an early bright spot when Orlando began to reopen in the summer of 2020 as we hosted the NBA bubble, the MLS is Back Tournament and youth events such as the AAU’s Jr.  National Volleyball Championship,” said Casandra Matej, president and CEO of Visit Orlando, who echoed the sentiments of Jesse Martinez by saying that “Orlando has a one-year head start”.  

To underline this, the 2021 edition of the same AAU Youth Volleyball event - hosted just a few weeks ago - drew over 130,000 participants and visitors.  Mark Tester, Executive Director at the Orange County Convention Center said: “The event drove one of our highest food and beverage totals in the Center’s history.”

Don Welsh, President and CEO of Destinations International, added: “All eyes were on Orlando during the pandemic as the NBA and MLS restarted their seasons. It was impressive to watch their collaborative community come together to host in the most trying of circumstances.”  

Orlando believes its emphasis on encouraging sports-related travel and welcoming teams and players has been a game-changing factor in keeping its infrastructure ticking over.

“When business travel collapsed, some cities were saved by their youth and amateur sport travel business” said Jason Siegel, CEO of the Greater Orlando Sports Commission. “There is no doubt in my mind that sports tourism is a viable pathway for generating visitor spending and promoting a destination – which is why Orlando puts such a high priority on it”.

In normal times, Orlando has the largest tourism industry in the USA, producing $26 billion a year, exceeding Las Vegas with $19 million. One in five workers in Orlando (21%) worked directly in hospitality and leisure in 2019. When COVID-19 struck, the unemployment rate skyrocketed. “Our neighbors at Port Canaveral, who derive significant revenue from the cruise industry, lost 43% of their workforce,” said Siegel.

But as life normalizes, the recovery is swift, much more so than many anticipated. Hotels are taking bookings; forward occupancy is very promising and optimism abounds.

According to a study authored by Adam Sacks of Tourism Economics, hotel room demand overall has reached 89% of 2019 figures and air passengers are at 71% (June 2021). Leisure trips will be nearly back to pre-pandemic levels in 2022, although business will take longer. He has said: “Overall, sports are outperforming the market as youth sports have returned well before other business-related events. In fact, we are hearing from clients that sports have been the star performer in what has been an otherwise dismal market”

Orlando, one of 17 US candidate host cities for the 2026 FIFA World Cup™, is hoping to be selected for the final 10. “I believe our reputation as a collaborative tourism community and reliable partner to sport – and our popularity as a destination – suggest we surely deserve a place” Siegel summed up.

[Source: Greater Orlando Sports Commission] The FIFA 2026 World Cup™ candidate city of Orlando will play host to some of the biggest names in international soccer following the announcement of a series of world class matches to be hosted in the city.

Orlando’s Camping World Stadium has been chosen as the venue for the 2021 Florida Cup featuring 2020 FA Cup winners Arsenal, Everton from the English Premier League and this year’s Italian Serie A champions Inter Milan, alongside Millonarios FC, the all- conquering Colombian team.

“We are so happy to be able to bring such a powerful international lineup to Orlando as we connect Europe and South America once again at this summer’s event," Florida Cup CEO Ricardo Villar said. "We look forward to delivering an outstanding training experience for our participating clubs, while also providing an exciting week of action and entertainment to local fans and club supporters in Central Florida for the festivities.”

The festival of football will take place on 25th and 28th July. Tickets went on sale to the general public at 10 a.m. ET on Thursday, June 3.

The news adds to the buzz around Orlando’s “Summer of Soccer”, which also sees the city playing host to international matches of the prestigious CONCACAF Gold Cup, also in July.

Jason Siegel, President & Chief Executive Officer of the Greater Orlando Sports Commission said: “It’s turning into an incredible year for soccer in Orlando and we are pleased and proud that organisers - including CONCACAF, US Soccer and Florida Cup - are recognising this and putting their trust in us. We will deliver a great experience for players and fans alike.”

Mikel Arteta, the Manager of Arsenal FC praised the choice of venue: “We’re very pleased to see our pre-season plans ramping up with the announcement of our trip to the United States to take part in the Florida Cup. The tournament features three good sides that will provide strong opposition, and the training and matchday facilities in Orlando will provide a first-class environment for our preparations for next season.”

Giuseppe Marotta, CEO Sport, FC Internazionale Milano said: “We couldn’t be happier to add a pair of Florida Cup fixtures to our training schedule as we continue our Scudetto celebrations in the U.S. along with our first team. The entire club is excited for the upcoming trip to Orlando for a challenging pair of matches, and the organization is eager for the opportunity to celebrate alongside our many American supporters.”

Enrique Camacho, President, Millonarios FC said: “We are incredibly excited to play in this year’s Florida Cup alongside three of Europe’s most recognizable and accomplished teams, including Everton and stars James Rodriguez and Yerry Mina. It is a fitting challenge and a momentous occasion as we celebrate 75 years of history in Colombia, and we are hungry to compete in front of our fans in Orlando.”

Orlando established itself as the “go to” venue for top flight football during the recent Covid pandemic, where 24 MLS teams were able to meet and compete in perfect safety, across 51 matches and 34 days of soccer.

As spectators return to live sport, Orlando has been awarded six matches of the 2021 Concacaf Gold Cup, to be played as three double-headers on the 12/16/20 July in Orlando’s purpose-built Exploria Stadium, the home of Orlando City SC.

There were more than 40 bids from major markets across the United States interested in hosting the region’s most prestigious soccer tournament. Orlando is one of only seven cities selected.