Host City: Now nearly a year since you took up the position of CEO of the Harris County Sports & Convention Corporation, what can you report as your key achievements since the start of the year?

Martye Kendrick: As CEO of the Harris County Sports & Convention Corporation, my priority has been to strengthen NRG Park’s reputation as a world-class destination for sports, entertainment, and major events. Over the past year, we’ve made significant progress toward that goal.

• Operational Excellence: We introduced process improvements across our venues to enhance efficiency and elevate the guest experience.
• Major Event Acquisition: Secured commitments for marquee sporting and entertainment events that will deliver substantial economic impact and global visibility for Harris County.
• Community Engagement: Expanded partnerships with local organizations to ensure our events foster inclusivity and reflect the diversity of our community.
• Sustainability & Innovation: Advanced green initiatives within our facilities and implemented technology upgrades to improve fan engagement and operational performance.
• Economic Impact: Strengthened collaboration with stakeholders to maximize the economic benefits of our venues, supporting local businesses and job creation.

Looking ahead, we remain committed to building on this momentum and positioning Harris County as a leader in hosting world-class experiences that benefit our residents and visitors alike.

HC: With NRG Park hosting seven FIFA World Cup matches next summer, how does your team look to set itself separate from other host cities?

MK: Hosting seven FIFA World Cup matches at NRG Park is an extraordinary opportunity, and our goal is to create an experience that truly sets NRG Park and the Houston community apart from other host cities.

We’re focused on three key differentiators:

Unmatched Fan Experience: We are leveraging NRG Park’s unique versatility and scale to deliver an immersive, world-class environment for fans. From cutting-edge technology to a state-of-the-art new scoreboard to enhanced amenities, every detail is designed to make the experience unforgettable.

Community-Centered Approach: Houston’s diversity is one of our greatest strengths. We’re working closely with local organizations to ensure the World Cup reflects the cultural richness of our region, creating inclusive celebrations that engage residents and visitors alike. We plan to host special tour of NRG Stadium to showcase how we have prepared to host the FIFA World Cup games.

Legacy Beyond the Matches: Our vision extends beyond the tournament. We’re investing in initiatives that leave a lasting impact—strengthening infrastructure, promoting sustainability, and creating economic opportunities that benefit Harris County long after the final whistle.

By combining innovation, inclusivity, and long-term impact, we aim to showcase not just world-class soccer, but the very best of Houston.

HC: What are the advantages of having this hub within NRG Park?

Having the FIFA World Cup hub within NRG Park offers unparalleled advantages that few host cities can match. NRG Park is a fully integrated campus with multiple venues, expansive outdoor spaces, and world-class infrastructure—all within a single footprint. This creates several key benefits:

• Centralized Operations: Housing all major activities in one location streamlines logistics, security, and transportation, ensuring a safe and efficient experience for fans, teams, and partners.
• Enhanced Fan Experience: The campus allows us to create immersive fan zones, cultural activations, and hospitality areas without the need for extensive travel between sites, making the event more accessible and enjoyable.
• Flexibility & Scale: With multiple facilities—including NRG Stadium, NRG Center, and NRG Arena—we can host a wide range of events, from match-day experiences to community celebrations, all in close proximity.
• Legacy Impact: Concentrating activities at NRG Park enables us to invest in infrastructure improvements that will benefit the region long after the tournament ends. We recently hosted an unveiling of a special mural that celebrates the Houston Livestock Show and Rodeo, the Houston Texans and a soccer player, which is a nod towards NRG Stadiums capacity to host world-class soccer games.

This integrated approach positions Houston as a city that delivers not only world-class matches but a seamless, unforgettable experience for everyone involved.

HC: What are your plans to utilise other spaces outside of the NRG Stadium?

MK: NRG Park offers a unique advantage as a multi-venue campus, and our plans go well beyond the stadium itself. We are working with the FIFA organization and our park tenants to leverage every space to create a comprehensive World Cup experience:

• Fan Zones & Cultural Activations: The surrounding facilities, including NRG Center and NRG Arena, will host fan festivals, cultural showcases, and interactive experiences that celebrate the global spirit of the tournament and Houston’s diversity.
• Hospitality: We are working with FIFA to deliver a variety of premium hospitality areas across the campus to accommodate sponsors, partners, and international guests, ensuring world-class service and engagement opportunities.
• Community Engagement Spaces: Outdoor areas will be transformed into vibrant gathering spots for watch parties, local food vendors, and entertainment, making the World Cup accessible to residents and visitors beyond ticketed matches.
• Operational Efficiency: Utilizing multiple venues allows us to streamline logistics, security, and transportation, ensuring a safe and seamless experience for fans and teams.

Our goal is to turn NRG Park into a dynamic hub that amplifies the excitement of the World Cup and showcases Houston as a city that delivers unforgettable experiences both inside and outside NRG  Stadium.

HC: Have you taken any inspiration or lessons from the Houston Texans playing at the stadium? Whether this be operationally, holistically or otherwise?

MK: The Houston Texans’ presence at NRG Stadium has been an invaluable source of insight for us as we prepare to host the FIFA World Cup. Their operational expertise in managing large-scale events has provided a blueprint for excellence that we’ve adapted to meet the unique demands of a global tournament. From crowd flow and security protocols to transportation logistics, we’ve learned how to create a safe, efficient, and enjoyable environment for hundreds of thousands of fans.

Beyond operations, the Texans have shown us the power of holistic fan engagement—how to transform a game into an experience. We’ve taken inspiration from their ability to build excitement before kick-off and maintain energy throughout the event. This approach informs our plans for immersive fan zones, cultural activations, and hospitality experiences that extend far beyond the stadium walls.

Equally important are the lessons in community connection. The Texans have demonstrated how a team can become a cultural anchor for a city, and we aim to replicate that sense of belonging on a global scale. By celebrating Houston’s diversity and creating inclusive opportunities for residents and visitors, we’re ensuring the World Cup reflects the heart of our community.

In short, the Texans have helped us understand that success isn’t just about flawless execution—it’s about creating moments that resonate. That philosophy will guide every aspect of our World Cup strategy, from operational planning to fan engagement, as we deliver an event that showcases Houston at its very best.

HC: What initiatives are you planning to run to engage with local and international communities?

MK: Engaging both local and international communities is central to our vision for the FIFA World Cup at NRG Park. We see this as more than a series of matches—it’s an opportunity to unite cultures and create lasting connections. Our initiatives focus on three key areas:

• Celebrating Houston’s Diversity: Houston is one of the most culturally rich cities in the world, and we plan to showcase that through vibrant fan zones, cultural festivals, and culinary experiences that reflect the global nature of the tournament and the local character of our community.
• Community Access & Inclusion: We’re partnering with local schools, nonprofits, and local organizations to provide educational stadium tours about how we have prepared and upgraded our facilities to host FIFA World Cup games.
• Global Hospitality & Cultural Exchange: From multilingual support from our local governmental partners like METRO and the FIFA Houston Host Committee we are partnering to support a range of curated cultural experiences that will be hosted within NRG Park and downtown Houston. Our goal is to make every guest feel at home while celebrating the global spirit of soccer within NRG Park.

These initiatives are designed not only to enhance the fan experience but to leave a legacy of connection, inclusivity, and pride that extends far beyond the tournament.

[Source: FIFA World Cup 26 Houston ] Visit Sugar Land has announced a trailblazing partnership with the FIFA World Cup 26 Houston™ Host Committee, positioning Sugar Land as an Official Supporter of FIFA World Cup 26 Houston™. This significant contribution grants Sugar Land a voice in shaping how the city engages with the event and offers a unique platform to highlight its vibrant community and diverse experiences.

Houston will host seven FIFA World Cup™ matches from June 14 to July 4, 2026, across 21 days, in the summer of 2026, welcoming visitors from around the world to one of the largest sporting events in history. The games are estimated to bring 500,000 fans from around the world to the region, generating a projected $1.5 billion economic impact. As a regional partner, Sugar Land will capture a portion of that impact through tourism, hospitality, and business development, while boosting the city’s visibility throughout the tournament and beyond.

The city of Sugar Land will engage the local community in volunteer and youth development programs, launch targeted marketing campaigns, and activate its world-class venues such as Sugar Land Town Square, First Colony Mall, Smart Financial Centre, Constellation Field, and Sugar Land Regional Airport. Sugar Land’s location in Fort Bend County, one of the most diverse counties in Texas, makes it a prime choice as an Official Supporter of FIFA World Cup 26 Houston™, and will be the only city within a 26-county radius to hold this designation.

Sugar Land’s sponsorship will create a legacy that extends well beyond the tournament itself. The city aims to turn the global spotlight into long-term economic benefits by attracting new visitors, strengthening its reputation as a vibrant destination, fostering opportunities for local businesses to grow and attracting new businesses and residents to become part of Sugar Land’s thriving community. 

“This partnership elevates Sugar Land’s profile on a global scale,” said Sugar Land Mayor Carol McCutcheon. “Joining the Houston 2026 World Cup Committee as an Official Host City Supporter, we are not only welcoming the world to our community, but also investing in long-term economic growth, enhanced tourism, and strengthening a sense of pride for our residents and businesses.”

Elizabeth Huff, Sugar Land Executive Director of Economic Development said: “Sugar Land’s involvement in the 2026 FIFA World Cup as a Host City Supporter directly supports the part of Sugar Land’s Strategic Action Plan aimed at stimulating economic growth. It will not only tell our story on a global stage, but it will also generate significant economic benefits for the city, including increased tourism revenue, support for local businesses, and long-term business attraction. We’re excited to coordinate across the city and region to deliver a world-class experience, from public safety and traffic management and to introduce visitors from around the world to our internationally competitive business environment and signature hospitality.”

“Beyond the excitement of the World Cup matches, this is a strategic investment in Sugar Land’s future,” said Alison Brooks, Assistant Director of Visit Sugar Land. “We’re leveraging this global platform to expand tourism, attract new business, and position Sugar Land as a premier destination for residents, visitors, and companies alike.”

Chris Canetti, President of the FIFA World Cup 26 Houston Host Committee said: “The FIFA World Cup is more than just matches in Houston—it’s a regional celebration that unites our entire community. Sugar Land’s commitment as a Host City Supporter demonstrates how cities across the region are coming together to ensure this event leaves a legacy. Their partnership highlights the power of collaboration in showcasing all that Greater Houston has to offer to the world.”

“As the Official Houston 2026 World Cup Host City Supporter, Sugar Land is helping showcase the strength and unity of our entire region on the world’s stage,” said Ryan Walsh, CEO Harris County Houston Sports Authority. “Their partnership reflects the true spirit of the World Cup — bringing communities together, inspiring future generations, and ensuring that Houston and the surrounding region shine brightly in 2026 and beyond.”

With a decision due soon on which cities in the United States, Canada and Mexico will host matches during the 2026 FIFA World Cup, I am confident that if Houston has the honor of being selected as a host city, we are 100% ready to provide a world-class experience for players, officials and fans. Why? Because we’ve hosted more major sporting events than any other candidate host city since 2004, including two Super Bowls, two NCAA Final Fours and multiple NBA, MLB, and MLS All-Star Games.

Our state-of-the-art venues and facilities, including the 70,000-plus seat NRG Stadium, which boasts a retractable roof, have successfully hosted some of the biggest teams in soccer. FC Barcelona, Real Madrid, Bayern Munich, Manchester City and Manchester United, have all come through Houston and praised the incredible noise and passion from the soccer community here – including legendary soccer manager Sir Alex Ferguson who, when speaking about the 2010 MLS All-Star Game at Houston’s NRG Stadium, said, “Houston was an amazing venue; to my mind the 70,000 supporters inside the stadium had an electrifying effect on all of us.”

The NRG Stadium has averaged 60,000 attendees for over 20 international events featuring national soccer teams since 2003 – so I have no doubt that a World Cup in Houston in 2026 would be a truly global festival of soccer for the whole family to enjoy. In fact, hosting the most prestigious sporting event in the world will not only grow the game in Houston, but it will also serve as a catalyst for the significant growth of soccer across the region. It would also generate significant and lasting benefits for the community.

Recently ranked as the third-fastest growing tech ecosystem for early-stage companies in the US, according to a study, we’re bringing things to the table that only Houston can deliver to help advance the game of soccer.

Houston is home to some of the brightest and most industrious minds in the world. And we don’t do anything halfway, from being home to the world’s largest medical center, to planning large scale missions to outer space, we can accomplish anything here. That’s why we’ve harnessed the unique Spirit of Houston and its vast innovation resources to create a non-profit institution called the Soccer Innovation Institute.

The Soccer Innovation Institute will carry out the city’s legacy vision around the 2026 FIFA World Cup and serve to advance the game globally. It’s our way of saying that not only are we invested and committed to hosting an incredible series of games for fans all over the world for 32 days, but we’re here to leave a lasting impact in the community that will be recognized for generations to come.

As the fourth largest city in the US, with more than 145 languages spoken, over 20 ethnic and racial groups represented, we hope to have the opportunity to invite the world to join us in what would be a truly global celebration of soccer.

[Source: Houston 2026 World Cup Bid Committee] Houston’s bid to host the 2026 FIFA World Cup has been boosted by the news that Houston will host multiple 2021 CONCACAF Gold Cup Matches at the city’s state-of-the-art BBVA Stadium and NRG Stadium.

Houston is one of only seven metropolitan markets selected to host matches in the 2021 edition of the tournament, with the BBVA Stadium and NRG Stadium two of the ten host venues. The decision comes on the back of Houston being awarded the right to host the 2021 World Table Tennis Championships, which will be the first time the event has been held in the United States.

The awarding of these two major international events highlights the confidence international sports bodies have in Houston’s sports hosting credentials. Houston has a proven track record in delivering world-class soccer and sport events. The BBVA Stadium has featured in every edition of the Gold Cup since it began in 2012 and the NRG Stadium has played host to some of the most well-attended matches in the tournament’s history, including a sold-out quarterfinal doubleheader in 2019.

Houston 2026 World Cup Bid Committee President Chris Canetti, said: “This is great news and I commend Harris County – Houston Sports Authority and all those involved in successfully bringing these fantastic events to our city. Houston is a soccer-loving city with a proud Gold Cup history and I am sure will do a fantastic job in hosting the tournament.

“Being awarded Gold Cup matches, alongside the World Table Tennis Championships, is further evidence that Houston has what it takes to host major international sports events. It is a helpful step towards our ultimate objective of becoming a host city for the world’s greatest single sport’s event - the FIFA World Cup. Houston has a proven track record in successfully delivering world-class international sports events and providing the ultimate environment for athletes to perform at their best.”

The 2021 Gold Cup will officially kick off with a new Preliminary Round where 12 nations who qualified through their CONCACAF Nations League performances will compete for the final three spots in the 16 team Gold Cup Group Stage. The Round One and Two Prelims matchups were drawn on September 10, 2020. The Group Stage will kick off on July 10, and the Final will be played on August 1 at Allegiant Stadium in Las Vegas.

Meanwhile, the 2021 World Table Tennis is scheduled to take place November 23-29 at Houston’s George R. Brown Convention Center, The tournament will see a total of 128 world’s best athletes in singles, and 64 pairs in doubles, compete and have a reach of over 500 million viewers globally across TV and digital platforms.

Houston 2026 continues to take steps forward to set itself apart in the field of 17 U.S. cities bidding to host matches for the 2026 FIFA World Cup. Houston has hosted more large-scale sporting events than any other candidate host city since 2004, including two Super Bowls and two NCAA Final Fours.

Houston’s state-of-the-art NRG Stadium, recognized as the “Best Football Crowd in America” in 2008, has hosted several International Champions Cup matches and dozens of international soccer fixtures. 

FIFA is expected to decide on the 10 U.S. host cities in late-2021 and is currently holding one-on-one discussions with each bid city. Houston 2026 is confident that the city’s tried and tested experience will provide an unmatched player and fan experience and deliver thrilling atmospheres at 2026 FIFA World Cup matches.

Houston 2026 World Cup Bid Committee officials will meet with FIFA and US Soccer representatives today (Wednesday March 10) to showcase their plans for hosting the 2026 FIFA World Cup.

“We are excited for the opportunity to engage with FIFA and US Soccer and discuss Houston’s unmatched operational readiness to host World Cup matches in 2026,” said Houston 2026 World Cup Bid Committee president, Chris Canetti.

The virtual meeting will focus the NRG Stadium, where World Cup matches would be held.

“We are fortunate to have such a world-class facility as part of our amazing network of infrastructure. NRG Stadium is a key element to the bid, and we are eager to show how the stadium can seamlessly deliver for FIFA as it has done time-and-time again for other major events,” Canetti said.

The bid team say the city has hosted more large-scale sporting events than any other candidate host city since 2004. The NRG Stadium, home to the Houston Texans and the Houston Livestock & Rodeo Show, has hosted two Super Bowls, two NCAA Final Fours, Copa America Centenario. NRG will host the 2023 Final Four and the 2024 College Football Playoff. It has regularly hosted the Concacaf Gold Cup and matches involving the Mexican National Team. Barcelona, Bayern Munich, Manchester City, Manchester United, and Real Madrid have recently played at NRG Stadium.

As the fourth largest city in the US, with seven million people, Houston would be the biggest US city hosting the 2026 World Cup within the city limits.

The Houston delegation also includes Houston 2026 World Cup Bid Committee chairman, John Arnold, consultant, John Kristick, Mark Miller, general manager of NRG Park, Ryan Walsh, executive director of the Harris County Sports & Convention Corp. – NRG Park, David Fletcher, executive director of Lone Star Sports & Entertainment, and Dan Bergstrom, the director of turf & grounds for BBVA Stadium.

The 2026 FIFA World Cup will be played in 16 cities across the US, Mexico, and Canada. Houston is one of 17 US cities vying to host World Cup matches in 2026. FIFA is expected to select 10 US host cities, with a final decision coming in late 2021.