Host City 2025 - Host City

Host City Awards 2025 raises the bar in celebrating event stars

The second Host City Awards will take place in Glasgow, Scotland to celebrate exceptional accomplishments in hosting, delivering and promoting major events.

The Awards form part of the Host City 2025 conference, hosted at the Technology & Innovation Centre on 2-3 December, with winners announced at the Awards Dinner on the evening of  2 December.

Event hosts, rights holders and suppliers are encouraged to enter appropriate categories:

The Best Event Engagement award will recognise destinations that achieved exceptional audience reach and visibility relative to their size, location or resources.

The Most Sustainable Event award will celebrate events that delivered measurable environmental, social and legacy benefits for their host communities.

The Outstanding Economic Impact award will honour events that generated significant economic value and long-term financial benefits for their destinations.

The Best Commercial Strategy award will reward rights holders and organisers who delivered strong financial results and long-term value through innovative monetisation approaches.

The Strongest Fan Growth award will recognise events that successfully expanded, engaged, and monetised their fan base through effective strategies and platforms.

The Innovation in Event Technology award will spotlight suppliers who introduced groundbreaking technology that enhanced event performance or audience experience.

The Best Event Infrastructure Solution award will recognise outstanding contributions to the physical and digital infrastructure that supported safe, efficient, and sustainable event delivery.

The Excellence in Event Delivery award will honour organisations that played a key role in delivering high-quality event experiences

The Best Use of AI award will recognise outstanding applications of artificial intelligence that improved the planning, delivery, or commercial success of an event.

Organisations register to attend the Host City 2025 conference are eligible to enter for free, submitting concise written entries and optional supporting materials.

The diverse judging panel of highly regarded experts includes Jennifer Arnold, Vice President, U.S. Soccer Foundation; Iain Edmondson, Founder, Legacy Delivery; Sarah Lewis OBE OLY; Brian Lewis, Immediate Past President, Trinidad and Tobago Olympic Committee; Paul Bush, Chair, British Curling; Céline Payelle, Vice-President and General Manager, Events & Experiences, Cirque du Soleil, and more to be announced.

Matthew Astill, CEO of Cavendish Group, said: “We are very pleased to taking the Host City awards to the next level, following the success of last year’s launch. We look forward to celebrating the achievements of the best and brightest in the global events community in Glasgow.”

Glasgow Life’s Director of Culture, Tourism and Events. Billy Garrett, said: “We’re delighted that the Host City Conference is returning to Glasgow in 2025. This prestigious annual industry event provides an invaluable platform for international partners in our sector to get together to share experiences and insights, and take part in productive discussions and debates on the key issues, challenges and opportunities that host cities face.

“So we’re really looking forward to Glasgow hosting Host City once again, and the fantastic opportunities this important event offers attendees to network and build connections that help foster mutually beneficial partnerships to impact business growth.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “Events play an important role in our communities, bringing economic benefits, fostering community pride and delivering global recognition. The Host City Awards are an opportunity to recognise and shine a spotlight on the contribution and impact of events, the people who design and deliver them and the innovation they bring.” 

Agenda, themes and hosts announced for Host City 2025

L-R: Rebecca Edser, Head of EventScotland; Katie Sadleir, Chief Executive, Commonwealth Games Federation; George Black, Chair, Glasgow 2026 Commonwealth Games Organising Company; James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh (Photo: Rob Lindblade, copyright Host City)

Host City 2025, the greatest meeting of organisers, hosts and owners of sports, business and cultural events, has revealed the conference theme and agenda topics, and confirmed the Global Presenting Partners and Hosts.

The conference will centre on the theme “Getting on with the Business of Major Events.” This year’s focus underscores a renewed commitment to the practicalities of hosting and delivering world-class sports, business, and cultural events.

Taking place with the support of Global Presenting Partners and Hosts Glasgow Life and EventScotland, part of VisitScotland, Host City 2025 will offer a dynamic and diverse program featuring keynotes, interviews, workshops, and panel discussions.

Keynote Addresses & Q&As will explore critical topics, including:

  • The enduring inspiration of major events
  • Lessons from organising committees
  • The business of sport in the Middle East
  • The business of sport in the Americas

Plenary sessions will address pressing industry trends such as:

  • Driving growth in major events
  • How AI is transforming major events
  • Making major events pay
  • The economics of women’s sport
  • Private investment in major events
  • Digital fanship and engagement
  • A decade of sport in the Americas
  • Technologies driving event delivery
  • Advances in security and ticketing

Workshops & Case Studies will provide hands-on insights into subjects ranging from:

  • Bidding processes and strategies
  • Net Zero
  • Innovations in AV and broadcasting technology
  • New event formats and production innovations
  • Tools for managing teams and events
  • Data, infrastructure, and transport solutions
  • Procurement processes and opportunities
  • VR and immersive experiences
  • Purpose-led sponsorship and commercialisation strategies
  • Ensuring event relevance and long-term impact

An exhibition featuring event hosts, owners, and suppliers will run alongside the conference.

Host City 2025 will feature the second Host City Awards, set to take place over an Awards Dinner on 2nd December, recognising excellence in major event hosting and delivery across a range of categories.

With an expanded agenda and a sharpened focus on industry challenges and innovations, Host City 2025 is an unmissable gathering for leaders shaping the future of major events.

Host City 2025 conference and exhibition takes place at the Technology & Innovation Centre, Glasgow, Scotland.

Matthew Astill, CEO of Cavendish Group said: “Host City 2025 will provide our community of major event organisers, owners, hosts and suppliers with deeper and more varied opportunities for learning and business. We thank Glasgow and Scotland for their longstanding support of Host City.”

Susan Deighan, Chief Executive of Glasgow Life said: “The Host City Conference provides an invaluable platform for global events sector partners to come together to share their experiences and insights on industry issues, and take part in productive discussions and debates about the challenges and opportunities host cities face.

“The event also provides a fantastic opportunity for the world’s top industry contacts to network and build connections that foster collaboration and mutually beneficial partnerships – which is incredibly important too. So we are really looking forward to welcoming Host City delegates to Glasgow once again in December..”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “The return of Host City to Glasgow and Scotland reinforces our reputation as a world-leading events destination. The conference and exhibition will provide the ideal platform for delegates from across the sport, cultural and business events landscape to come together and discuss the issues and trends facing the industry. With EventScotland continuing its support of Host City as Global Presenting Partner alongside Glasgow Life, we look forward to once again welcoming delegates from around the globe back to Glasgow this December.” 

Host City 2025 set for 1-3 December with refreshed format

Judges and participants in the Host City Awards 2024 (Photo credit: Rob Lindblade, Copyright Host City)

Host City 2025 conference, exhibition and awards is set to return to Glasgow, Scotland on 1-3 December.

The conference and exhibition will take place at the Technology & Innovation Centre on 1-3 December, with the Host City Awards, building on the success of last year’s launch, taking place on the evening of 2 December.

This year’s conference programme will introduce a variety of fresh formats, including case studies and interactive workshops, focusing on sharing knowledge across the core areas of major event hosting and delivery.

Host City is the largest international meeting of major event owners, hosts, organisers and suppliers. Speakers at Host City include heads of organising committees, international federations, promoters, festivals and major congresses.

Matthew Astill, CEO of Cavendish Group said:  “Host City 2025 will provide our community of major event organisers, owners, hosts and suppliers with deeper and more varied opportunities for learning and business. We thank Glasgow and Scotland for their longstanding support of Host City.”

Susan Deighan, Chief Executive of Glasgow Life said: “Host City is always a fascinating and highly relevant exchange of knowledge, ideas, and best practice between event delivery professionals from around the world. Glasgow has a reputation for fantastic cultural, sports and business occasions so we’ll look forward to welcoming delegates to the city once again for the Host City Conference and Exhibition in December.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “The return of Host City to Glasgow and Scotland reinforces our reputation as world-leading events destination. The conference and exhibition provide the ideal platform for delegates from across the sport, cultural and business events landscape to come together and discuss the issues and trends facing the industry. We look forward to once again welcoming delegates from around the global back to Glasgow this December.”

Ben Avison, Conference Director of Host City said: “I look forward to presenting a refreshed agenda for the Host City 2025 conference and Awards, focusing on inspirational best practice in major sports, business and cultural events.”

The full agenda for Host City 2025 and details for the inaugural Host City Awards will be announced soon.  

For more information visit www.hostcity.com or email ben.avison@hostcity.com

 

EDITOR’S NOTES
 

About Host City
Host City is the event and media brand that connects the owners, hosts and organisers of major events.

Through its conference, exhibition, awards and online publishing platforms, Host City shares best practice within the international community of international sports, business and cultural events.

Host City events are renowned for the highest level of speakers, content and networking.

 

About Glasgow Life

Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.

Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage.

Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic wellbeing.

 

About EventScotland

EventScotland, part of VisitScotland - the national tourism and events organisation for Scotland, works to make the destination the perfect stage for events by securing and supporting an exciting portfolio of sporting and cultural events. 

It provides funding opportunities and access to resources and information to develop the industry. By raising Scotland’s profile as a leading events destination, we hope to attract more visitors to our shores. 

It supports the delivery of Scotland’s National Events Strategy 2024-2035 which aims to build on the events industry’s many achievements to date. 

The strategy refresh has been shaped by, Scottish Government, VisitScotland’s Industry and Events Directorate, Scotland’s Events Industry Advisory Group (EIAG), Local Authorities, COSLA, Trade Union representatives, and those who responded to the consultation process. 

Find out more about Scotland's National Events Strategy 2024-2035. 

For further information about funding programmes and latest event news: