Host City 2024 - Host City

A more ‘compact’ version of major sports events?

L-R: Rebecca Edser, Head of EventScotland; Katie Sadleir, Chief Executive, Commonwealth Games Federation; George Black, Chair, Glasgow 2026 Commonwealth Games Organising Company; James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh (Photo: Rob Lindblade, copyright Host City)

Host City is an annual conference where experts consider best practices in hosting major sports events. One key topic discussed at Host City 2024 was sustainability. On a panel entitled “Inspiring Action Through Major Events”, the panellists discussed the upcoming 2026 Commonwealth Games in Glasgow - a landmark event that is attempting to redefine the way large-scale international events are delivered, with a strong emphasis on sustainability, social inclusion and the environment. This article considers the points made by the panel in light of recent literature to posit that more compact versions of mega sports events, with a focus on sustainability and engaging local communities, can be more financially viable and still deliver a lasting legacy:

 

The panel comprised of:

  • Katie Sadlier, Chief Executive of the Commonwealth Games Federation,
  • George Black, Chair of Glasgow 2026,
  • James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh

 

Towards a newer ‘compact’ version of the Commonwealth Games

Katie Sadlier set the tone for the conversation by describing the Commonwealth Games Federation's strategic rethinking of the Games' traditional model. Historically, hosting such a worldwide event has been a privilege often reserved for wealthier, major markets with significant infrastructural resources. The expectation in this model is that the city would be all-encompassing, able to carry the full burden of hosting. Sadlier said Glasgow 2026 will mark a new beginning in adopting co-hosting, where the costs will be shared among cities for financial sustainability and inclusion. The new approach envisions not only relaxing the barriers for emerging-market cities in their bids but also falls in line with the greater trend towards sustainable practices. Although Glasgow 2026 will be a single-city host, it will be a stepping stone toward the future. For Glasgow, this represents a serious commitment to devising a leaner, resource-conscious Games with long-term benefits for surrounding communities.

Sustainable urban development and the utilisation of existing facilities to create lasting benefits for host cities has become a key feature of host city bids since at least London’s 2012 Olympics.[1] However, central to Glasgow 2026’s sustainability agenda is its compact design, which significantly reduces logistical and environmental challenges. George Black elaborated on the innovative approach being adopted, calling it “the most compact Games ever”. ‘Compact’ in this sense means that the plan involves using just four venues, all situated within walking distance of one another. This not only minimizes operational costs but also drastically cuts down on the carbon footprint typically associated with transportation for participants, spectators, and staff. Social and environmental sustainability are interlinked," Black said. By decreasing the geographic footprint of the event, Glasgow 2026 is also encouraging much more community ownership and involvement.

 

The importance of properly integrating with local communities

The Commonwealth Games has faced significant challenges in recent years, with a variety of cities from Australia, Canada and South Africa since 2015 either withdrawing from bidding or hosting the Games. For Victoria, Australia, who withdrew from hosting the 2026 Commonwealth Games in 2023, the primary reason was cost overruns, with initial estimates of AU$2.6 billion surging to over AU$6 billion. Therefore, with an increasingly challenging financial landscape, the argument for slimmed-down games as providing a blueprint for survival has gained significant traction.[2] More compact versions of mega sports events utilise fewer venues and emphasise community ownership. Taks, Chalip, and Green explore how small- and medium-sized sporting events can positively affect local communities by leveraging existing infrastructure and fostering community engagement.[3] Their conceptual framework considers that local residents are more likely to participate in smaller events as spectators, volunteers, or organisers, thereby enhancing social cohesion and a sense of belonging. Adapting a similar framework to support mega sports events such as the Commonwealth Games therefore may prove fruitful.

James McVeigh, at the Host City panel, similarly advanced the "localism agenda," and stressed that host cities must look increasingly inward to set their priorities and exploit local strengths. Localism involves using existing venues, reducing the high costs and environmental impacts of building new infrastructure often witnessed in mega sports events. For McVeigh, major events are not solely about attracting international attention or increasing tourism; they are about making a tangible and lasting impact on the communities that host them. Localism means making the aims of the event compatible with the needs and aspirations of the host city. In Glasgow, for example, this engages issues of accessible housing, job creation, and improvements in public transport—things that will make a real difference to the local population. At the same time, however, McVeigh stressed that a locally focused event also needs an international dimension if the Games are to remain inspiring to a worldwide audience.

 

How to strike a balance between local communities and global audience?

This is, of course, not an easy balance to strike, and one which will vary dependent on the location and nature of the sporting event. Localism for a larger event will also mean mitigating detrimental impacts to the local population—avoiding a sense that it is being imposed. Infrastructure developments are pertinent to scrutinise in this context. Minimisation of disruption to residents in terms of their housing and ability to pursue their lives may be fundamental, allaying fears of similar negative experiences arising which were reported amongst local residents at Porto Alegre at the 2014 FIFA Men’s World Cup.[4] The current authors argue that engaging local residents from the early planning stages from the local community is vital. This aligns with long standing research, which argues that for urban regeneration efforts to be effective, they must explicitly focus on disadvantaged areas and actively seek community participation.[5]

All panel members agreed that for events such as the Commonwealth Games to succeed, they should balance local priorities with reaching new audiences and attracting diverse funding. This requires a clear vision and purpose that connects with local stakeholders and a wider network of partners, funders and viewers. McVeigh described this as "communicating inspiration": how the Games can be a vehicle for social change and community empowerment. This messaging helps attract international sponsors and media attention, whilst fostering a sense of shared ownership among stakeholders at all levels. It is likely that the most successful events of the future will be able to reach a suitable balance whereby a wide spectrum of interests—local, international, commercial and community-based, are adequately engaged.

 

Lessons learned and lessons shared: the importance of knowledge sharing

A long-term strategy of Glasgow 2026 is its focus on knowledge sharing. George Black emphasised that strong mechanisms for collecting and publishing data are required, which will be useful for future host cities to benchmark against. Such transparency will not only promote accountability but also align with a key International Association of Event Hosts’ (IAEH) objective: providing opportunities to share best practice from lessons learned. Black highlighted the need for metrics to cover financial expenditures, environmental impacts and community benefits.

There is little doubt that a leaner model of the Commonwealth Games will require specialised use of metrics and collaboration between stakeholders, as well as a willingness to rethink traditional approaches. Financial sustainability will need creative ideas for sharing costs and generating revenue, whilst still promoting accessibility. The compact design of the event appears efficient but could create limitations in terms of capacity and scalability, meaning that demand will need to be carefully managed.

Glasgow 2026 will represent a pertinent case study for compact design, sustainability and an application of the localism agenda. Glasgow’s role in collaboration, innovation and inspiration in supporting this version of the Games cannot be underestimated. How Glasgow responds to the challenge of balancing local community needs with the expectations of a global audience will be crucial.

 

About the authors: Alexander Chrysanthou is Senior Lecturer and Course Leader, BA (Hons) Sports Business and Sports Law at UCFB and Executive Committee Member of the International Association of Event Hosts; Sebastian Poulson is a third-year UCFB Sports Business & Sports Law student.

This article was first published on www.lawinsport.com

Reference List

FT, Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival, 19 September 2024. Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival

Graeff, B., & Giulianotti, R. (2024). Global sport mega-events and local community impacts: The case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil. Sport in Society, 1–17. Full article: Global sport mega-events and local community impacts: the case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil

Viehoff, V., & Poynter, G. (Eds.). (2015). Mega-event cities: Urban legacies of global sports Events. Routledge.

Smith, A. (2012). Events and urban regeneration: The strategic use of events to revitalise cities. Routledge.

Taks, M., Chalip, L., & Green, B. C. (2015). Impacts and strategic outcomes from non-mega sport events for local communities. European Sport Management Quarterly, 15(1), 1–6. scholar.uwindsor.ca/cgi/viewcontent.cgi?article=1022&context=humankineticspub

 

[1] Viehoff, V., & Poynter, G. (Eds.). (2015). Mega-event cities: Urban legacies of global sports events. Routledge.

[2] FT, Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival, 19 September 2024.

[3] Taks, M., Chalip, L., & Green, B. C. (2015). Impacts and strategic outcomes from non-mega sport events for local communities. European Sport Management Quarterly, 15(1), 1–6.

[4] Graeff, B., & Giulianotti, R. (2024). Global sport mega-events and local community impacts: The case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil. Sport in Society, 1–17.

[5] Smith, A. (2012). Events and urban regeneration: The strategic use of events to revitalise cities. Routledge.

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11th Host City Conference advocates for events as catalysts for lasting change

L-R: Rebecca Edser, Head of EventScotland; Katie Sadleir, Chief Executive, Commonwealth Games Federation; George Black, Chair, Glasgow 2026 Commonwealth Games Organising Company; James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh (Photo: Rob Lindblade, copyright Host City)

GLASGOW, SCOTLAND – Host City 2024, the greatest international meeting of cities and sports, business and cultural events, took place  in Glasgow, Scotland on 3-4 December. The 11th edition of the annual conference brought together event professionals - including rights holders, city officials, event organisers and global brands - under the theme of “Inspiring Action Through Major Events”.

Speakers from all continents examined the evolving opportunities and challenges of hosting major events worldwide, with a particular focus on sustainability, innovation, and social impact.

 

Key takeaways

  • Events are powerful platforms for positive change, extending beyond entertainment to foster community connections, advance sustainability, and create lasting legacies.
  • Collaboration and partnership are essential for successful and impactful events.
  • Sustainability must be approached holistically, integrating environmental, social, and economic considerations.
  • Event organisers must embrace innovation and harness technology to enhance event experiences, streamline operations, and generate new revenue streams.
  • Data is crucial for measuring event impact, informing future strategies, and demonstrating the value of events to stakeholders.

 

Social Impact and Legacy

This year's conference placed significant emphasis on the long-term impact of major events, moving beyond immediate economic benefits to consider their role in fostering social cohesion, promoting diversity, driving sustainability, and inspiring community engagement. The events industry is increasingly prioritising social impact and community engagement alongside economic considerations, demonstrating a shift towards a values-driven approach.

Susan Deighan, Chief Executive of Glasgow Life said: "Events are not just a moment in time. They can be platforms that inspire action, and drive positive and sustainable change."

Vicki Miller, Chief Executive of VisitScotland said: “In a world often characterized by chaos and disconnect, events satisfy a deep human need for connection, with people increasingly prioritising experiences and social impact over mere entertainment.”

 

Sustainability

The conference highlighted the critical need for integrating sustainable practices into every aspect of event planning and delivery, from procurement to venue management. This includes reducing carbon footprints, promoting responsible resource consumption, and engaging in meaningful partnerships to achieve net-zero targets.

Jimena Saldana, CEO, Panam Sports Organisation said: “We still see sustainability as a cost when in actual fact it is a cost-saving. We need to tell that story much better.”

 

Innovation

The role of technology in shaping the future of events was explored, with discussions on how AI, augmented reality, and digital platforms can enhance audience engagement, streamline operations, and generate new revenue streams. Delegates also discussed the growing importance of data in evaluating event impact and informing future strategies.

Maria Teresa Squillaci, Head of Web & Social Content, Fondazione Milano Cortina 2026 said: “All of us working in organising major events face the same challenges. One of those challenges is engaging with the young generation in a new way. Through AI, we hope we will be able in 2026 to deliver personalised highlights.”

 

Event delivery

Effective execution and risk mitigation was a key topic. Events success hinges on meticulous planning, clear roles, and open collaboration among stakeholders to prevent "grey areas" and address unforeseen challenges. Scenario testing, adaptability, partnerships and proactive communication are essential in enabling teams to pivot when issues arise.

Sabrina Ibáñez, Secretary General, FEI and President, Association of Paralympic Sports Organisations (APSO) said: “There’s a sequence to follow - what’s the issue, can we fix it, do we have a termination clause, who needs to know about the cancellation, and what’s our plan B? Everyone needs to know what that plan is in advance.”

Harvey Goldsmith CBE, music promoter said: “Risk aversion is an issue. Health and safety regulations can be overblown and used to stop events taking place.”

 

Reimagining the economics of events

Discussions centred on exploring alternative funding models, such as co-hosting and public-private partnerships, to ensure the financial sustainability of major events, particularly in light of tightening public budgets.

Joel Lavery, Strategic Lead Major Sporting Events at West Midlands Growth Company said: “Local authorities and governments have too much competitive pressure on budgets. So rights holders need to do more to develop commercial partnerships with the private sector.”

 

Glasgow 2026

The upcoming 2026 Commonwealth Games in Glasgow served as a recurring point of reference throughout the conference, showcasing the key themes in a real-world context. The organisers explained how the Games are being redesigned to make them more compact, with just four venues within walking distance, reducing operational costs and minimizing the carbon footprint associated with travel. They also echoed themes of adopting new financial models and community inclusion that were prevalent across the conference.

Katie Sadlier, Chief Executive of the Commonwealth Games Federation said: “We are rethinking the economics - moving the Games out of major markets to a co-hosting model, where costs can be shared among host cities.”

George Black, Chair of the Glasgow 2026 Commonwealth Games Organising Company said: “If we want the Games to have a sustainable impact on Glasgow, then we need to understand the city’s expectations from the start. That requires input from local communities, and especially young people.”

 

Collaboration

A recurring theme throughout the conference was the importance of collaboration between stakeholders, including rights holders, host cities, sponsors, suppliers, and communities. This includes shared responsibility for sustainability goals, transparent data sharing, and co-creation of legacy initiatives.

Joseph Piotrowski, VP of Sports Development at Florida Sports Foundation said: “Collaboration has been at the heart of the state’s success in this area. There are 36 partners across Florida that coordinate to cater to a diverse range of demographics and needs.” 

Tim Kasper, Account Manager for Sport & Culture, Explore Edmonton said: “Events in the city are planned by engaging with indigenous population and underrepresented groups. It makes events a movement for inclusion and cohesion.”

Prem Singh, CEO of British Kabaddi League said: “EDI policies don’t always reflect real-life. Organisations need to engage with communities directly when planning their events. Engagement is your friend, even if it means hearing tough lessons.”

 

Inaugural Host City Award Winners

Host City 2024 also saw the launch of the Host City Awards, celebrating excellence, innovation, engagement and impact in hosting major events. UEFA EURO 2024 Host City Berlin won the award for Impactful Event Hosting; OnePlan won the award for Resourceful Event Delivery; and BLAST won the award for Engaging the Audience.

Host City 2024 was delivered with the support of Global Presenting Partners and Hosts, Glasgow Life and EventScotland.

Inspiring speakers line up for Host City 2024 in Glasgow, Scotland on December 3-4

This year’s conference boasts an impressive lineup of speakers from around the world, representing top organisations in sports, entertainment, and event management.

Under the theme of “Inspiring Action”, delegates will hear from:

  • Marisol Casado, IOC Member and President of World Triathlon
  • Katie Sadleir, Chief Executive of the Commonwealth Games Federation
  • Susan Deighan, Chief Executive, Glasgow Life
  • Vicki Miller, current Director of Marketing and Digital and incoming Chief Executive Officer at VisitScotland
  • Harvey Goldsmith CBE, renowned concert promoter and founder of Earth Aid Live
  • Sabrina Ibáñez, Secretary General of the FEI and President of APSO
  • Baroness Tanni Grey-Thompson DBE, DL, Independent Crossbench Peer, The House of Lords
  • Shiny Fang, Secretary General of the UIPM
  • Richard Smith CBE, Chief Operating Officer of the Invictus Games
  • John Langford, COO of AEG Europe
  • Colin Grahamslaw, Secretary General of World Curling
  • Céline Payell, Vice-President and General Manager of Events & Experiences at Cirque du Soleil
  • Matlohang Moiloa-Ramoqopo, IOC Member and Vice-President of ANOCA
  • and many more to be announced.

These distinguished figures will share their expertise on a wide range of topics, including technology’s role in event transformation, sustainability strategies, diversity and inclusion, and creating lasting legacies for host cities.

Host City 2024 promises to be an exceptional gathering of global thought leaders, offering unparalleled networking opportunities and insights into the future of event hosting and city development.

Host City 2024 takes place with the support of Hosts and Global Presenting Partners: Glasgow Life and EventScotland, part of VisitScotland.

Vicki Miller, current VisitScotland Director of Marketing and Digital; and incoming Chief Executive Officer, said: “Events play an important role in our communities, bringing a wide range of economic and social benefits while strengthening our position as a world-leading tourism and events destination.

“As the largest meeting of cities, and sports, business and cultural events, we are proud to be continuing our support of Host City as Global Presenting Partner.

“I’m honoured to be joining the line-up of esteemed speakers from around the world to take an in depth look at the role events play in inspiring action at a local, national and international level.”

Susan Deighan, Chief Executive of Glasgow Life, said: “Glasgow is globally renowned for its expertise in delivering world-class events which attract visitors from near and far, boost our economy and international profile, and support the city’s health and wellbeing agenda.

“We are proud of our track record and reputation as a trusted partner and first-choice destination for major brands and worldwide event organisers. We are also committed to ensuring our hosting of events creates a genuine legacy and positive long-term benefits for Glasgow’s diverse communities through a strategic approach to innovation, inclusivity and sustainability.

“The city is delighted to be welcoming Host City again – bringing together international event owners, federations, and wider stakeholders to share insights and experience, and to debate and discuss the challenges and opportunities facing the industry. It’s a privilege to be part of this important conversation.”

 

Host City Awards

Host City is launching the Host City Awards, to celebrate excellence in hosting, delivering and promoting major sports, business and cultural events worldwide. The winners will be revealed at Host City 2024. To find out more and enter, visit https://www.hostcity.com/host-city-awards.

Dates, New Venue and Awards announced for Host City 2024

The annual Host City Conference & Exhibition, the largest international meeting of cities and sports, business and cultural events, will take place at the Scottish Event Campus, Glasgow on 3-4 December, and include presentation of the inaugural Host City Awards, celebrating the best event hosting achievements, at an evening reception on 3 December.

The move to a larger capacity venue and launch of the Host City Awards reflects the event’s growth, following a decade of increasingly successful events.

Host City 2024 will bring together hundreds of major event owners, organisers and hosts from all over the world for two days of insightful discussion and debate across plenary sessions, presentations and keynote addresses. The 11th Host City will also feature a hosted buyer programme for the growing community of international event owners and organising committees.

Participants in Host City include International Federation leaders and IOC Members alongside the owners and organisers of major congresses and entertainment events.

Host City 2024 takes place with the support of Global Presenting Partners and Hosts: Glasgow Life, EventScotland and the Scottish Event Campus.

Susan Deighan, Chief Executive of Glasgow Life said: “Glasgow has a reputation for world-class cultural, sports and business occasions so we’ll look forward to welcoming delegates to the city once again for the Host City Conference and Exhibition in December. 

“The breadth of expertise and wealth of knowledge that is shared at Host City is invaluable for continuing to push the boundaries of successful event organisation.

“We look forward to adding our own distinctive host voice to the proceedings, sharing our experience of delivering engaging and diverse events like the World Athletics Indoor Championships held here in March, and hearing how others create a genuine legacy for local communities.”

Paul Bush OBE, Director of Events, VisitScotland, said: “EventScotland is delighted to continue its partnership with Host City having been a long-standing supporter since its inception. Fostering the spirit of collaboration and innovation, the conference continues to provide a dynamic environment for networking, knowledge sharing, and also celebration with the introduction of this year’s inaugural Host City Awards.

“The opportunity to attract and bring together key global partners and stakeholders to discuss a range of immediate and emerging trends within our sector is incredibly valuable. We are delighted to see the event’s ambition to grow in scope and scale, and look forward to welcoming both new and returning speakers and delegates from across the sport, culture and business events landscape to Glasgow, and indeed Scotland later this year.”   

Kathleen Warden, Director of Conference Sales, Scottish Event Campus said: “We are delighted to support Host City.  This event plays an important role in positioning Glasgow and Scotland as the natural location for major events and conferences, are we are delighted to be providing a platform for growth for the event.”

Host City 2024 is also supported by Glasgow Convention Bureau.

The full agenda for Host City 2024 and details for the inaugural Host City Awards will be announced soon.  

For more information visit www.hostcity.com or email ben.avison@hostcity.com

Commercial Opportunities: adam.soroka@cavendishgroup.co.uk