[Source: Identity] Identity has established Australian operations, completing the global experience agency's major projects footprint across UK and Europe, the US, Middle East and Australia. The agency can now deliver major sporting events, expos, business conferences and cultural activations seamlessly east to west, with local expertise backed by global infrastructure in every market.

Identity has acquired EPG, the Queensland-based major projects specialists, to establish its Australian presence. Led by Andrew Sharp and Jake Benson, EPG brings an exceptional track record in major sporting events, expos, business conferences and cultural activations delivered globally.

EPG retains its name, brand identity and operational autonomy as "An Identity Company," operating from its Queensland headquarters. Andrew Sharp and Jake Benson join Simon Dunnell's major projects leadership team, bringing decades of experience delivering complex, high-stakes projects across sport, business, culture and expos worldwide.

The move strengthens Identity's capability in Australia, combining EPG's proven local expertise with Identity's global creative teams, operational infrastructure and specialist sub-brands. This enables the agency to deliver more ambitious, impactful major projects at scale across the region whilst enhancing Identity's capability globally.

"This represents a significant strengthening of our global major projects capability," said Simon Dunnell, Director of Major Projects at Identity. "Andrew and Jake have built an exceptional business with deep expertise in sporting events, expos, business activations and cultural projects delivered worldwide. Their capability enhances our delivery across existing operations in the UK, US and Middle East, whilst establishing our presence in Australia. This isn't about adding a logo to our portfolio - it's about genuine capability expansion backed by proven expertise."

"The Golden Age of Experience is happening on every continent, and we're delighted we can now deliver on four of them," said Michael Gietzen, Group CEO of Identity. "Our clients demand world-class experiences regardless of where they're activating. With major projects teams across Europe, North America, the Middle East and now Australia, we can deliver seamlessly around the world - local expertise backed by global resources, 24 hours a day."

"We're thrilled to join the Identity family," said Andrew Sharp, Director, EPG. "Our clients will continue working with the same EPG team they trust, whilst gaining access to significantly enhanced capabilities. Major projects deserve major resources and local expertise - now we can strengthen our delivery of both. Whether it's a major sporting event, an expo, a multinational business conference, or a large-scale cultural activation anywhere in the world, we can deliver even greater creative excellence and operational rigour."

[Source: Association of Global Event Suppliers (AGES)] With the increasing demands on infrastructure, the limited lead-time and the ever louder call from an increasingly sceptical public for cost effective and sustainable solutions, temporary event infrastructure – often described as event overlays – has become an indispensable factor for event organisers and city authorities.

And yet, the event suppliers’ industry has been challenged by respected commentators suggesting that “organisers often do not understand your business”. In March 2019 AGES stepped forward to take up that challenge with the publication of the “Practice Guide for the Planning, Procurement and Delivery of Temporary Infrastructure for Major Events”, Part I General Information. Development of the response has continued, and AGES now releases a second volume to the Guide, Part II Technical information.

This latest volume has been elaborated by a group of authors and overlay professionals, each with profound international experience in their field, coordinated, guided, and supervised by AGES.

The Guide, as a whole, provides an inclusive, encyclopaedic reference for event organisers, building authorities, governmental bodies, students, educators and educational establishments; in fact, all those involved in event infrastructure. It offers introductory and contextual information, general information, and technical information, to become the international advisory document.

In particular, this 300-page volume includes the sections, Products, Services and Regulatory Framework, providing technical and illustrative information and references and deals with the large majority of the temporary works categories and technical services used by organisers of large events.

Each volume of the “Practice Guide for the Planning, Procurement and Delivery of Temporary Infrastructure for Major Events”, Part I General Information and Part II Technical Information is now available, at  https://www.ages.international/shop/ which also offers informative previews of both publications.

About AGES

The Association of Global Event Suppliers (AGES) is a none-for-profit organization based in Switzerland which was formed 2014 to become the label for quality and reliability for temporary and demountable infrastructure works for major events.

The worldwide members are market leaders and front runners in the development of new products and services; each has a unique track record and outstanding work experience. Together they provide services worth over EUR 2 billion each year.

AGES wants to address the capabilities of the industry to organizers of large sports events, governmental bodies and building authorities to enhance and expand opportunities for hosting to a wider pool of venues, cities and nations; to facilitate interactions between hosts and industry, and to improve the viability, sustainability and cost- effectiveness of solutions through the creative use of temporary infrastructure.

For more information visit  www.ages.international contact Daniel Cordey, Chairman at info@ages.international or by telephone +41 79 407 06 06.