(Source: The Sports Consultancy) Nitro Circus, the world’s largest action sports brand, has appointed The Sports Consultancy (TSC) to run simultaneous host city procurement processes for their biggest global properties - Nitro World Games, Nitro Rallycross and Nitro Park & Air.

Nitro Circus has a reputation for delivering awe-inspiring innovations in sport and entertainment to audiences across the globe. Now the brand is teaming up with TSC to build on that success. Through this process, Nitro Circus will appoint multiple host city partners with whom they will co-create bespoke events that bring together world-class athletes and groundbreaking competition formats, uniquely showcase the host destination and inspire the next generation of stars.

To kick off this campaign, Nitro Circus is further expanding on their Nitro World Games showcase event which next year will be hosted for the first time outside of the US – the premier competition is coming to Cardiff’s Principality Stadium in May 2020.  By taking a portfolio approach, Nitro Circus is offering bespoke, multi-year host city partnerships, coupled with year-round Nitro Circus Media House content, with opportunities starting from 2021 onwards.

Commenting on the appointment Antony Warren, SVP Business Development, Events at Nitro Circus said:

“By partnering with TSC, we are signaling our intent to take our largest events to our fans in cities around the world.  Our first step on this journey, after three years in the US, is hosting the 2020 Nitro World Games in Cardiff, Wales and from there we look forward to crossing many more borders as we build relationships with cities, fans and competitors in all corners of the globe.”

TSC Director, Consulting Matt Wilson added:

“We are delighted to be partnering with Nitro Circus.  These events are truly disrupting the world of major events and, with their ability to drive global media exposure, youth engagement, year-round destination marketing and strong social and infrastructure legacies, are perfectly suited to future hosts seeking to challenge perceptions and boundaries.”

[Source: SportAccord] Andy Edwards, the Chief Executive Officer of Nitro Circus, the world’s biggest action sports entertainment brand, has been confirmed as a speaker at this year’s inaugural Regional SportAccord Pan America in Fort Lauderdale, Florida, USA.

Edwards will participate in a panel session on ‘Rebranding – Opportunities, Challenges and Quick Wins’ at the event on the afternoon of Thursday, 12 December.

Edwards will discuss the development of Nitro Circus from the global action sport collective’s initial focus on the creation of content to the formation of the Nitro Circus live tour and the Nitro World Games. He will be joined by fellow panellists including Michael Miller, Head of Partnerships, Humana Inc., and Jim Scherr, CEO, World Lacrosse, with the session to be moderated by Elizabeth Pérez, the Emmy-winning Television Journalist and Presenter for CNN en Español.

Edwards, who was appointed Nitro Circus’ CEO in February 2019 after two years as President and 10 years after launch of the organisation, which he co-founded, said: “Nitro Circus has undertaken an extensive development and expansion programme in recent years which has seen it become one of the world’s leading live events brands.

“In this Panel Session at Regional SportAccord Pan America I’m looking forward to sharing our experiences and discussing rebranding beyond the more traditional, simple understanding of an organisation perhaps changing its logo or color scheme. I want to talk about how we can navigate the challenges of expanding an existing brand to diversify without travelling too far away from the ethos of the core brand.”

Nitro Circus creates electrifying live events, sport competition, and original content that inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings.

In 2010, the popularity of the collective led to the formation of the Nitro Circus live tour, which has travelled the globe, playing to sold-out stadiums on five continents. The company then introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 25 million engaged fans across social media and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment.

Malcolm Hardman, Business Development Manager at SportAccord, said: “Nitro Circus is one of the most original and forward-thinking brands in world sport and we are delighted that Andy will bring his experience to the Conference programme at this inaugural Regional SportAccord Pan America 2019.

“Andy’s involvement in Nitro Circus’ transformation over the last decade will be of great interest to any organisations considering how they can adapt and continue to engage with sports fans in a changing world.” 

Edwards is the latest senior figure from world sport to confirm their attendance at Regional SportAccord Pan America, which takes place at Greater Fort Lauderdale / Broward County Convention Center from 10-12 December, 2019.

Raffaele Chiulli, President, SportAccord and GAISF will officially open the Regional SportAccord Pan America 2019 conference programme on Wednesday, 11 December. The tone of the conference will be set by a Keynote Address on The Changing Landscape of the International Sports World by Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic International Federations). Other confirmed high-profile speakers  include Stephan Fox, President, AIMS (Alliance of Independent Recognised Members of Sport), Vice President, GAISF; Sarah Lewis OBE, Secretary General, AIOWF (Association of International Olympic Winter Sports Federations); and Andrew Ryan, Executive Director, ASOIF (Association of Summer Olympic International Federations).

Regional SportAccord Pan America 2019 will bring together the Pan American, Olympic and non-Olympic communities in one location, with the inaugural event set to attract sports commissions, regional, national and international governing bodies, sports ministries, rights-holders, cities and regions, commercial entities and agencies.

Registration is open for the event, hosted by SportAccord in partnership with Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO.

For information about becoming an Exhibitor or Partner, request a brochure or contact the sales team via info@regionalsportaccord.sport or +1 954 204 3081.

Follow Regional SportAccord via Twitter @sportaccord using #RSA2019, or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr, and for media enquiries, email: mailto:info@regionalsportaccord.sport

(Los Angeles, CA USA)  Following a packed September, which saw the debuts of both the You Got This world tour as well as the Nitro Rallycross competition, Nitro Circus is getting ready to heat up European arenas this winter. Now, with You Got This coming to Glasgow’s SSE Hydro on 21 November, Nitro Circus President Andy Edwards and other company executives will appear at Host City 2018 to detail the youth entertainment brand’s transformative year and its exciting plans for 2019.

To close out the event in high-adrenaline style, Nitro Circus and Host City invite conference attendees to the 21 November You Got This show at the SSE Hydro, as well as take a behind-the-scenes look at the stunt spectacular reviewers are calling, “a must see.” Meet action sports icon and Nitro Circus co-founder Travis Pastrana as well as other Nitro Circus stars. The VIP tour begins at 6:00 PM with the show starting at 7:30 PM.  For more information and to RSVP go here (deadline to RSVP is Monday 19, November) 

With the all-new You Got This tour, Travis Pastrana debuts as executive producer for the greatest, craziest, funniest show in Nitro Circus history. You Got This features multiple X Games medalists and several Nitro World Games champions attempting never before seen feats on a huge stage set. The new 17-metre tall Giganta ramp, incorporating a takeoff kicker that is three metres taller than anything Nitro Circus has toured before, launches BMX, Skate and Scooter athletes five stories into the air. “The tricks are getting out of hand,” Travis Pastrana reports. “The guys are throwing like nothing on this new ramp!”

Pastrana himself also leads an all-star roster of Freestyle Motocross riders who send it with jaw-dropping new tricks, and both sides will battle it out in FMX and Giganta competitions, both for prize money and - even more importantly - bragging rights. Look out for new crazy contraptions, too; who thought that a jet ski should fly? Without a doubt You Got This is totally wide open, with more thrills, more excitement and more irreverence than ever before. For a preview of the thrills Nitro Circus: You Got This has in store for Glasgow fans, go here.

For more Nitro Circus news, including tour updates, exclusive behind-the-scenes content and more, go to http://www.nitrocircus.com and follow Nitro Circus on Instagram and Facebook.

About Nitro Circus:

Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide.  Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.

About Host City:

Host City Conference & Exhibition evolved from the network that grew out of the HOST City magazine, which is read by event owners, organising committees, cities and suppliers worldwide in their quest to host successful major sports, business and cultural events. It became clear that there was a need for an event that brings Cities, Rights Holders and Suppliers together to learn from each other's experiences of hosting sports, business and cultural events.

The inaugural Host City conference took place in London in 2014. A year later the event had doubled in size and grown to incorporate an Exhibition alongside the conference programme. The 2015 event was hailed as a big success and gained the support of leading industry figures across the board, including organisations such as the International Olympic Committee, the Commonwealth Games Federation, FIFA, International Federations, Capitals of Culture and World Expos.

2018 sees Host City returning to Glasgow for another year of growth where we will be welcoming attendees from cities and destination marketing organisations, cross-sector rights holders and suppliers from across the world. Host City is a Cavendish Group brand.

Register for Host City 2018 here to qualify for your VIP Nitro Circus experience. 

About the Cavendish Group:

A business publisher and meeting/events organiser with special focus on the emerging BRIC markets. Cavendish Group is a European business publisher and conference organiser with a focus on delivering business information to the fast-growing and emerging markets.

Global youth entertainment brand Nitro Circus first rose to prominence fifteen years ago thanks to the unbelievably outrageous stunts Travis Pastrana and team captured on film from their home studio. Originally intended for DVD and then for television, it was only a matter of time before Nitro Circus’ must-see content went viral as the internet developed into a multimedia platform. With Travis and friends pushing the limits in the name of fun and adventure, fans inspired by their jaw-dropping exploits quickly began to spread the word about these daring feats on the newly interconnected digital networks coming online at the time.

Then after the Nitro Circus live show debuted in 2010 the phenomenon exploded globally as fans could now post photos and videos of their heroes in person, sharing their first-hand experiences worldwide. Nitro Circus’ Facebook Followers soon numbered in the millions as the tour rolled on across Europe, North America, Asia, Australia and Africa. Currently over 20 million strong, this global community of engaged fans has established Nitro Circus as leaders in the digital space.

Now, as linear television rapidly converges with digital media, Nitro Circus is perfectly positioned at the forefront of this multiplatform, multiscreen future.

Nitro Circus took a bold step forward in this direction during the 2017 Nitro World Games: by innovatively pairing the live network TV broadcast of the action sports competition with a global Facebook livestream, fans everywhere could witness the game-changing world’s firsts on display from Salt Lake City’s Rice-Eccles Stadium, all in real time and on any device (Facebook had shown the event overseas the year prior, but this was the first time that the livestream was available worldwide).

Fast-forward to the present day, with Nitro World Games expanding and announcing new disciplines held in multiple locations across the planet, and this global reach only continues to grow. Highlights from the recent FMX Best Trick contest alone have gone viral on Facebook, exceeding over two million views to date. So far, Nitro World Games 2018 has generated over 10 million views across six live broadcasts of contests held in Utah and Southern California with more than 44 million impressions in total. Viewership truly spans the globe, with content translated into five different languages. Now, having just announced a partnership with the UK’s Scootfest freestyle scooter festival and with more details about other Nitro World Games events still to come, look for these figures to continue to grow exponentially over the course of the year.

Beyond action sports competition, Nitro Circus Media Productions has created a diverse slate of compelling original content. After co-producing the record-breaking “Evel Live” TV special with HISTORY, Travis Pastrana’s tribute to Evel Knievel was later simultaneously broadcast and livestreamed in Brazil, South America’s largest media market.

Digital series such as “Off the Grid” and “Out and About with the Nitro Circus Crew” showcase the exciting adventures Nitro Circus athletes get into – everything from swimming with sharks in the waters outside South Africa to mountain biking through the badlands of Utah. Taking it a step further, by teaming with partners such as Whistle Sports and Junkin Media, Nitro Circus can maximize its extensive library and find new opportunities for growth and exposure.

From its inception, Nitro Circus has strived to break boundaries and redefine what is possible. With media consumption continuing to evolve, particularly among Millennials, look for the Nitro team to stay on the cutting edge by creating more groundbreaking events and engaging content.

Andy Edwards, President of Nitro Circus is speaking at Host City 2018 on the subject of "Integrated Content Offerings: Connecting audiences, host cities and content through major events"