2023 UCI Cycling World Championships - Host City

EY Report highlights sustainability of 2023 UCI Cycling World Championships

To mark World Environment Day (5 June), the organisers of the 2023 UCI Cycling World Championships have today published the event’s Sustainability Report, bringing together the various activities and impacts achieved by the inaugural event which took place in Glasgow and across Scotland from 3-13 August.

[Source: EventScotland] As a purpose-led event, the 2023 UCI Cycling World Championships were committed to embedding sustainability into the organisation, collaborating with partners and supporting the value chain to drive progress to create a greener and more sustainable future for both cycling events as well as for Scotland.

The report builds on the independent Ernst & Young socio-economic impact evaluation report published on 7 February 2024.

Sustainability was a core objective in delivering an innovative, world-class event that would provide a model for the future. The Championship’s Sustainability Framework and its ten high-level commitments were put in place, outlining core values and guiding principles mapped against the pillars of ‘People, Place and Planet’ in alignment with and to drive progress towards the United Nations Sustainable Development Goals (UN SDGs).

The 2023 UCI Cycling World Championships also signed the United Nations Sport for Climate Action Framework and was one of the founding signatories of the UCI’s Climate Action Charter, further cementing its ambitions to reduce cycling’s environmental impacts.

As part of its commitment to sustainability, the 2023 UCI Cycling Worlds undertook a voluntary Environment, Social and Governance (ESG) assessment mapped against the UN SDGs and using the UCI’s new Sustainability Impact Tracker. The report showed the Championships contributed to 14 out of 17 UN SDGs, demonstrating the wide range of sustainable activities undertaken, highlighting the commitment to a sustainable approach to event delivery. 

The Championships were also the first event to use the UCI’s Sustainability Impact Tracker to measure its carbon emissions, with the report showing the total carbon footprint of the event calculated as 61.1ktCO2e. Most of these emissions fall within Scope 3 “Other indirect emissions” with the biggest contributing factors being in the ‘travel’ category. This benchmark data will benefit future combined UCI Cycling World Championships and other major sporting events in Scotland and the UK.

Other achievements highlighted in the report include:

  • 86% of stakeholders felt the Championships were delivered in an environmentally responsible way.
  • Appointment of EDP (Event Delivery Partners) Sustainability Champions to implement and drive sustainability measures within each individual event.
  • Development of a ‘Good Food Charter’ and the establishment of the Event Delivery Partners Sustainability Champions network, with learning and best practice captured to provide a blueprint for future events.
  • the creation of a Sustainable Procurement Code, which provided a link across the Championship’s Hub and Spoke delivery model, raising awareness of the minimum standards expected to support sustainability, EDI (Equality, Diversity and Inclusion) and low carbon emissions ambitions.

The Championships’ commitment to sustainability also included social responsibility, with the report highlighted:

  • 97% of people who attended the event felt it was inclusive.
  • 93% of spectators with a disability found the event to be accessible.
  • Over 90% of attendance at events were non-ticketed, facilitating greater access to watch and take part.

The 2023 UCI Cycling World Championships’ ambition to drive awareness and highlight the importance of equality, diversity and inclusion have been recognised, winning the Diversity in Sport Award and Diversity by Design Award at the Herald & Gen Analytics Diversity Awards and the Access All Areas Diversity and Inclusion Awards.  

The Sustainability Report, along with other reports produced by the 2023 UCI Cycling Worlds Championships, will provide a baseline and a blueprint for future events. Read the full report.

David Lappartient, UCI President, said: “Tackling climate change is one of the priorities of the UCI’s Agenda 2030, with one of our aims being to make our UCI World Championships carbon neutral or negative. To do this, we need a base to work from, and I am delighted that we have a solid Sustainability Report from the 2023 UCI Cycling World Championships. The local organisers of last year’s inaugural UCI Cycling World Championships made great headway when it comes to sustainability and social responsibility, and I look forward to this momentum being continued at future UCI events.”

Culture Secretary Angus Robertson said: “The 2023 UCI Cycling World Championships were a truly memorable event and an excellent platform to showcase Scotland’s commitment to building a sustainable future.

"This report shows that large international sporting events can successfully embed environmental and social responsibility as a core principle, benefitting the wider community as well as athletes and fans.

“It's further evidence that the powerful legacy of the Championships extends beyond simply winning medals – in addition to boosting Scotland's economy and inspiring healthier lifestyles, they have also set the standard for innovative, world-class events."

Paul Bush OBE, 2023 UCI Cycling World Championships Chairman, said: “The 2023 UCI Cycling World Championships aimed to champion sustainability in the world of sport, and we are proud of the effort we have made to drive meaningful change.

“The Sustainability Report provides useful insight, learnings and recommendations that will help deliver sustainable events and encourage innovation in the future.

“Collaboration and partnership working were vital to achieving our sustainability objectives and I thank everyone, from our funding partners, event delivery partners and local authority hosts to the athletes and spectators, for all their help in delivering on our ambitions.”

The inaugural 2023 UCI Cycling World Championships brought together 13 individual UCI Cycling World Championships, welcoming more than 7,000 elite and amateur cyclists from 131 countries, with around 1 million spectators attending over the 11 days of the event.

The Championships delivered significant social, economic and environmental benefits for Glasgow, Scotland and the UK, including £344m of incremental spend resulting in £205m Gross Value Added (GVA) economic impact for Scotland, and generated £220m Total Visitor Spend in Scotland. 

The 2023 UCI Cycling World Championships had a TV audience of 537 million. It was broadcast in 130 countries, totalling around 14,000 hours of programming, and around 200 million hours were watched live on television globally over 11 days.

Cube appointed Master Licensee for 2023 UCI Cycling World Championships – Glasgow & Scotland

[Source: Cube] Cube Partnership has been appointed Master Licensee of the 2023 UCI Cycling World Championships – Glasgow and across Scotland.

The Championships, to be held 3-13 August 2023, will be the biggest cycling event in history, with 13 UCI World Championships taking place across seven disciplines in Glasgow and across Scotland.

As Master Licensee, Cube Partnership will be responsible for designing, sourcing, delivering, and retailing licensed products at the Championships’ official venue shops, other local and national retail outlets and via a dedicated online store. The online store, to be designed and operated by Cube, will include a comprehensive range of exciting merchandise products, and will bring a world class ecommerce service to fans across the globe. The official online store is due to be launched early spring next year.

In line with Cube and the Championships’ social value commitments, the official range of products and merchandise will have a strong commitment to sustainability, with a focus on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions.

Trudy Lindblade, CEO of the 2023 UCI Cycling World Championships said: “We are so very pleased to welcome Cube Partnership as the Master Licensee for the 2023 UCI Cycling World Championships.

Having a bespoke range of inspiring memorabilia to commemorate this truly extraordinary event is one we welcome.  The inaugural event is a celebration, and a take home piece of history will be a trusted gift to give and or receive.

Andy Bough, Cube’s CRO said: “We are delighted to have been appointed Master Licensee for the 2023 UCI Cycling World Championships. Through this partnership, and the Championships’ An Event For Everyone ethos, Cube will leverage its extensive global event experience and unrivalled merch design expertise to bring to life an exciting and sustainable retail and merchandise programme for cycling fans across the globe.”

Zwift’s virtual Scotland to launch ahead of the 2023 UCI Cycling Esports World Championships

[Source: Zwift] – Zwift, the global online training platform for cyclists, has confirmed plans for its latest world, Scotland. The all-new map is being built specifically for the UCI Cycling Esports World Championships and will take inspiration from the Scottish landscape and the city of Glasgow, which alongside other venues across Scotland will play host to the inaugural 2023 UCI Cycling World Championships in August next year. The map will first be made available to ride for Zwifters on stage eight of the Tour de Zwift. This special stage will feature the full course branding of the 2023 UCI Cycling Esports World Championships.

The new world will feature three distinct courses designed to animate the new multi-format UCI Cycling Esports World Championships that will take place on 18th February 2023. Designed to further differentiate Cycling Esports as a cycling discipline, and to further improve fan engagement, the event will feature three short and explosive events - The Punch, The Climb and The Podium.

The new Scotland world builds on Zwift’s status as the Official Virtual Fitness Platform of the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland from 3 to 13 August 2023.

This is the first time a virtual destination has been created specifically for a cycling esports competition. The virtual world will act as an extension of the host country of the 2023 UCI Cycling World Championships, Scotland, and the City of Glasgow. The virtual world will further serve the purpose-led vision of defining and demonstrating that Scotland is a key cycling destination for reasons, including being a sustainable way to travel, enjoy leisure time, and find the power of the bike to improve both mental and physical health and wellbeing.

Trudy Lindblade, Chief Executive Officer of the 2023 UCI Cycling World Championships, said: “Having Zwift take inspiration from Glasgow and Scotland’s awe-inspiring scenery to create its next all-new online map will inspire current and would-be cyclists from around the world to immerse themselves in Scotland’s stunning landscapes. 

“By joining forces with Zwift and putting Glasgow and Scotland on the world map in an innovative way, will further strengthen our ambition to reach a global and engaged audience to share our vision about the power of the bike being a catalyst for change.”

The City of Glasgow will also play host to nominated participants where five men and five women will be located as they take part in the 2023 UCI Cycling Esports World Championships, bridging the gap between the real-world physical efforts of the riders and the virtual race. The race broadcast will feature the Glasgow event as a key hybrid feature, further improving on format and fan engagement. Details and ticketing for this event are due to be shared in January 2023

Bailie Annette Christie, Chair of Glasgow Life, adds: “It is exciting to see Glasgow portrayed in this way, virtually, as a new location within the Scotland World. This course gives the Zwift community across the globe a feel for our city, iconic locations and terrain. Glasgow is keen to be at the forefront of technological innovation within sport and the growth of esports and online cycling platforms broadens the appeal of sports, such as cycling, to a wider audience and, in this instance, introduces them to regions that they may be inspired to visit in the future.”

More information about the new Scotland World on Zwift will be unveiled in early 2023.

2023 UCI Cycling World Championships unveils full schedule for inaugural mega-event in Scotland

The 2023 UCI Cycling World Championships has unveiled the official schedule of the inaugural multi-discipline cycling event, giving cycling fans around the world a first sight of the full scale of the historic festival of cycling coming to Glasgow and across Scotland for 11 days (August 3-13, 2023).

From the Highlands to the Borders and across the central belt, the carefully created schedule boasts a world class line-up of elite cycling competitions, designed to unite Scotland while sharing an inspirational cycling message with the world.

The schedule was designed by the UCI, the Organising Committee of the 2023 UCI Cycling World Championships, host cities and key stakeholders to give an unrivalled live spectator and TV viewing experience, packed full of daily elite finals and nonstop action with at least three disciplines on display each day of the UCI Cycling Worlds.

Thousands of the world’s top cycling athletes will compete across the 13 UCI World Championships, with only a select few earning the title of UCI World Champion and the prestige of the rainbow jersey. With inclusivity at its core, the event will also feature para-cycling and junior competitions.

In a first for a UCI World Championships, the Women Elite road race will bring the curtain down on the competitions, on Sunday, August 13. In addition to championing female cyclists, the decision to stage the Men Elite road race on the opening weekend and the Women Elite road race on the closing day was taken to ensure the best possible alignment with the UCI Road International Calendar, in particular with respect to their respective Tours de France.

The opening weekend of the Championships (5-6 August) will include exhilarating action in Glasgow, Fort William and across Scotland. The Men Elite road race will take place in the stunning scenery of central Scotland while the Sir Chris Hoy Velodrome will host Track finals each day. Fans will be able to witness the fast and exhilarating Mountain Bike Downhill competitions against the awe-inspiring backdrop of the Nevis Range.

At the other end of the country, Glentress Forest in the Tweed Valley will host tough endurance racing with the Mountain Bike Cross-country Marathon.

The full schedule of events across all 11-days, including BMX Racing, BMX Freestyle, Gran Fondo, Indoor Cycling and Trials can be found at the website for the cyclingworldchamps.com/schedule  

This is the first time all 13 UCI World Championships will be combined into one mega-event, making it a cycling event unmatched in size and scale. The anticipated global TV audience will place the Cycling World Championships in the top-10 most watched sporting events in the world, rivalling the Olympics and Commonwealth Games and placing Scotland on the world stage as a destination for

elite cycling and cycle tourism.

David Lappartient, President of the Union Cycliste Internationale said: “Glasgow and the whole of Scotland are creating sporting history by hosting this multi-discipline cycling event for the first time. The UCI Cycling World Championships were one of my visions when I was first elected President of the UCI in 2017. That vision is now becoming a reality and the inaugural edition is really taking shape. The unveiling of the schedule enables us to visualise what awaits during these 11 days of non-stop cycling action. The entire cycling community can definitely expect great things!”   

Paul Bush OBE, Chair of the 2023 UCI Cycling World Championships, said “Unveiling the full schedule for the 2023 UCI Cycling World Championships is an incredibly exciting milestone in the build-up to the largest cycling event in history. Fans from around the world can start planning their trips to Scotland to celebrate the power of the bike across 13 exhilarating UCI World Championships. The first-of-its-kind event further strengthens our position as a world leading events destination and reinforces Scotland’s place as the perfect stage for events, and we can’t wait to welcome everyone in 2023.”

Culture Secretary Angus Robertson said: “We are looking forward to welcoming people to Scotland for a packed 11 days of competition next August. The strength and breadth of competition and viewing experiences really does have something for everyone. What’s more, along with a host of diverse and wholly inclusive events, it feels fitting to close these UCI World Championships with the Women’s Elite road race.”

Councillor Susan Aitken, Leader of Glasgow City Council said: “Glasgow is proud to be hosting 8 of the 13 UCI World Championships and we are delighted with the breadth of action taking place in the city throughout the 11 days, showcasing our amazing venues and giving citizens and visitors alike the chance to experience first-hand, elite sporting competitions. I am particularly excited to see the Women’s Elite road race scheduled as the final event, finishing in George Square, the civic heart of Glasgow.

“As a UCI Bike City and European Capital City of Sport for 2023, we look forward to welcoming thousands of visitors to our wonderful city, not only to enjoy the event, but to embrace all that Glasgow has to offer in terms of art, culture and entertainment.”

The 2023 UCI Cycling World Championships will take place across 11 days from 3 to 13 August 2023 in venues and locations in Glasgow and across Scotland. More than a million spectators are anticipated as well as a global television audience of over one billion, making it one of the world’s top 10 watched sporting events next summer.

The event is being delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport and British Cycling as principal funders. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative, and distinctive whilst bringing all cycling disciplines together every four years, one year ahead of the Olympics.

For further information on the UCI Cycling World Championships, visit www.cyclingworldchamps.com

 

David Lappartient, President of the Union Cycliste Internationale and Paul Bush OBE, Chair of the 2023 UCI Cycling World Championships are speaking at Host City 2022 on 15-16 November. Register for Host City 2022 here

Scotland welcomes UCI delegation ahead of 2023 UCI Cycling Worlds

Key partners visit the Glasgow BMX Centre ahead of the 2023 UCI Cycling World Championships taking place in Glasgow and across Scotland. (L-R) Billy Garrett (Director of Sport & Events, Glasgow Life);  Brian Facer (CEO, British Cycling); Trudy Lindblade (CEO 2023 UCI Cycling Worlds); David Lappartient (UCI President); Amina Lanaya (UCI Director General); Paul Bush (Chair, 2023 UCI Cycling Worlds)

[Source: 2023 UCI Cycling World Championships] A senior delegation from cycling’s world governing body, the UCI, has visited Scotland to check in on plans to stage the world’s biggest cycling event in Glasgow and across the country in August 2023.

UCI President David Lappartient and Director General, Amina Lanaya, received a warm Scottish welcome during their two-day visit as they reviewed a number of venues for the 2023 UCI Cycling World Championships and met key partners and stakeholders associated with the delivery of the historic event.

It was their first official visit since it was announced the inaugural UCI Cycling World Championships would be held in Glasgow and across Scotland, bringing together 13 existing UCI World Championships into one mega event for the first time.

The group visited the Glasgow BMX Centre in Knightswood, where fans will see the world’s best compete in high-speed sprint races across a purpose-built racetrack, while also taking in the city’s iconic George Square, which will provide a stunning backdrop for the road race finishes in August 2023.

They also met with key partners including Cabinet Secretary Angus Robertson, who chairs the Scottish Government’s 2023 UCI Cycling World Championships Cabinet Group, Susan Aitken, Leader of Glasgow City Council as host city for the Championships as well as representatives from British Cycling and UK Sport.

David Lappartient, UCI President, said: “The inaugural UCI Cycling World Championships are less than 18 months away, and I am delighted to see the work that has been carried out so far to ensure the success of this historic event. The rainbow jersey battles will take place in spectacular venues in Glasgow and across Scotland, and it has been fantastic to visit some of the sites this week. Our discussions with the organisers have been positive and exciting, and we look forward to continuing our collaboration in the lead-up to this ground-breaking mega event for cycling.”

Paul Bush, Chair of the 2023 UCI Cycling World Championships, said: “It was a pleasure to welcome David and Amina to Scotland for the first time since the historic decision was made to host the inaugural UCI Cycling World Championships in Glasgow and across Scotland.

“We are proud the UCI has entrusted us to host the 2023 UCI Cycling World Championships and having David and Amina here to see and hear about our progress is a great milestone. Alongside our partners at Scottish Government, Glasgow City Council, British Cycling and UK Sport we are committed to delivering a Championships that will be truly ground-breaking for cycling.”

The 2023 UCI Cycling World Championships will welcome more than 8,000 amateur and elite cyclists from more than 120 countries with more than 190 UCI World Champions crowned.

More than one million spectators are expected to attend the Championships, with a global TV audience of around one billion making it one of the Top 10 watched sporting events on the planet.

The 13 UCI World Championships included in the 2023 UCI Cycling World Championships are: BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.

To date, five venues have been announced in Glasgow, with Dumfries & Galloway (para-cycling road) and Stirling (time trial) also hosting events across Scotland. Additional venues and locations elsewhere in the country will be confirmed in the coming weeks and months to ensure a pan-Scotland delivery and to capture the imagination of the entire country.

The 2023 UCI Cycling World Championships were confirmed for Glasgow and across Scotland as a result of significant previous experience hosting high-profile sporting events. Glasgow and Scotland have become a sporting hotspot by welcoming unforgettable competitions such as UEFA EURO 2020 matches, the 2014 Commonwealth Games, the multi-sport Glasgow 2018 European Championships as well as cultural events including the world-renowned Edinburgh Festivals.

Since the Glasgow 2014 Commonwealth Games, participation sessions at the Sir Chris Hoy Velodrome have experienced positive uptake and cycling numbers have risen across Scotland. It is hoped the 2023 UCI Cycling World Championships can continue the increase of pedal power in Scotland, inspiring the next generation of riders across a variety of cycling disciplines.

 

The 2023 UCI Cycling World Championships are being delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

The UCI, cycling’s world governing body, currently stages annual World Championships in each of its disciplines across the year in different host cities around the world. The UCI Cycling World Championships will bring these championships together every four years, the year prior to the Olympics, starting with the inaugural event in 2023.

 

2023 UCI Cycling World Championships

From 3-13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together 13 existing individual UCI Cycling World Championships into one mega event.

This historic and innovative event will welcome 2,600 elite cyclists, including para-cyclists, from more than 120 countries and crown over 190 UCI World Champions. It will be a must see, must attend, much watch event as all these cyclists vie for the iconic rainbow jersey.

The 2023 UCI Cycling World Championships is more than just an event. It will be a catalyst for behavioural change across Scotland by giving everyone the opportunity to experience the freedom riding a bike can bring to their lives. By working in collaboration with cycling and wider partners, it will amplify and unify existing work and activity across health, transport, tourism and participation.

The 2023 UCI Cycling World Championships will be delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland with its EventScotland team through 2023 Cycling World Championships Ltd, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive. www.cyclingworldchamps.com

About the UCI

Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the nine cycling disciplines of road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials, indoor cycling and cycling esports. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Racing and BMX Freestyle), two in the Paralympic Games (road and track) and four in the Youth Olympic Games (road, mountain bike, BMX Racing and BMX Freestyle). For more information: www.uci.org

 

VisitScotland

VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. The organisation’s key objective is to contribute to Scotland Outlook 2030, the national tourism strategy ambition of pursuing a sustainable and responsible tourism agenda. This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement. Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/. Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh). For holiday information on Scotland go to www.visitscotland.com For information about business tourism in Scotland go to businessevents.visitscotland.com. Follow us on twitter: @visitscotnews 

 

Glasgow Life

Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.  Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage. Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic wellbeing. For more information on our work, see http://www.glasgowlife.org.uk

 

UK Sport

UK Sport’s Major Events Programme is projected to invest almost £40 million of National Lottery funding through to 2025 to support the bidding and staging of major events on home soil, as well as providing specialist support to organisers. Events are supported not only for their likely performance impact on British athletes, but also to maximise wider sporting, social, cultural, and economic benefits. In addition, UK Sport also invests major event funding on behalf of Government including £9m into the 2019 UCI World Road Cycling Championships and £15m into the 2021 Rugby League World Cup.

 

British Cycling

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number over 150,000. All membership revenue is invested back into cycling.

Dumfries and Galloway announced as a 2023 UCI Cycling World Champs host

Scottish Paralympic medallists Jenny Holl & Fin Graham alongside world-record hand-cyclist Ken Talbot (front) as Dumfries is named as host region of 2023 UCI Cycling World Championships

[Source: EventScotland] Dumfries & Galloway will further etch its place in cycling history by welcoming the world’s best Para-cyclists after it was named as the host region for the historic Para-cycling Road at 2023 UCI Cycling World Championships.

The region, which lays claim to introducing the first pedal-driven bicycle to the world in 1839, will see athletes competing on single bikes, tandems, tricycles and hand-cycles for the World Championship titles across the varied Para-cycling disciplines and the right to wear the coveted rainbow jersey – an honour bestowed to every UCI World Champion.

Building on Dumfries & Galloway’s long association with hosting world-class cycling events, including the Tour of Britain on 10 separate occasions, the 2023 UCI Cycling Worlds will cement the region’s reputation as a renowned cycling tourism destination on a global stage supporting innovation, equality, diversity and inclusion.

The Championships will also take advantage of Dumfries & Galloway’s stunning cycling terrain with the course routes for the multitude of races across the variety of classifications being designed in conjunction with local partners to showcase the region and present a fitting challenge to the competitors.

Para-cycling Road will create history as part of the inaugural 2023 UCI Cycling World Championships which will see 13 UCI World Championships brought together for the first time as one mega-event.

With more than 2,600 athletes competing from around 120 countries, an expected one million spectators and more than one billion viewers worldwide, the 2023 UCI Cycling Worlds will be the biggest cycling event ever and one of the top 10 sporting events on the planet.

The Championships will take place in August 2023 in Glasgow and across Scotland and last month Glasgow was announced as the venue for eight of the 13 UCI Cycling World Championships. Now, Dumfries & Galloway becomes the first venue outside of Glasgow to be unveiled as a host, for an event that promises to bring the power of the bike to the whole of Scotland.

To mark the launch, Scottish Paralympic cycling medallists Fin Graham and Jenny Holl and world-record hand-cyclist Ken Talbot joined representatives from the 2023 UCI Cycling Worlds, Dumfries & Galloway Council and South of Scotland Enterprise in the heart of Dumfries.

Graham, 21, who won two silver medals in Tokyo during  his first appearance in the Paralympics earlier this month, said: “Ever since I heard about the 2023 UCI Cycling World Championships coming to Glasgow and Scotland I’ve been excited about it and it is great that Dumfries & Galloway will host the Para-cycling Road events. The landscape and scenery in the region is stunning and will be a great host to the Championships. To have the Para-cycling Road World Championships involved alongside the other Championships is huge for our sport and it is a huge ambition of mine to take part in front of a home crowd as well.”

Holl, 21, joined the British Para Cycling Team earlier this year following a successful junior track cycling career and secured a Paralympic silver medal alongside tandem partner Sophie Unwin in Tokyo, added: “I’ve raced in Dumfries & Galloway before and I know it will be a great host of the Para-cycling Road events as part of the 2023 UCI Cycling Worlds. It will be such a special occasion for the whole cycling family to come together and compete in one Championships and I’m especially proud that it will happen for the first time in my home country.”

American born Talbot, who now lives in Edinburgh holds the current speed world record for a hand cyclist at 51.86mph, said: “I’m incredibly excited that the Para-cycling Road World Championships are being held in Dumfries & Galloway as part of the 2023 UCI Cycling Worlds. It will be such a special experience to see hand-cyclists from all over the world competing alongside other world-class athletes from across multiple cycling disciplines. I think people will be hugely inspired when they see what can be achieved by these Para athletes and I would love it if it can attract more people into cycling either for sport, leisure or travel regardless of their physical abilities.”

The UCI Para-cycling Road World Championships will see upwards of 300 athletes from more than 30 countries compete with the Road Race and Time Trial events featuring in Dumfries & Galloway. The Mixed Team Relay will be held in Glasgow.

Trudy Lindblade, Chief Executive of the 2023 UCI Cycling Worlds, said: “I’m pleased that Dumfries & Galloway has been announced as our first venue outside Glasgow for the 2023 UCI Cycling World Championships and I know the region will do a terrific job of hosting the Para-cycling Road World Championships. The 2023 UCI Cycling Worlds will be like nothing Scotland and the world has ever seen before so I’m excited that we can engage communities across the whole of the country in this event. Our colleagues at Dumfries & Galloway Council and South of Scotland Enterprise have been hugely positive about being a host region for the 2023 UCI Cycling Worlds and we look forward to working with them over the next two years to maximise the benefits of bringing this global event here and showcasing the transformative power of the bike.”

Councillor Andrew Ferguson, Chair of Dumfries & Galloway Council’s Communities Committee, said: “Here in South West Scotland, we are serious about supporting cycling. It will be a privilege to host the UCI Para–cycling Road World Championships in August 2023 and play a part in showcasing Scotland’s cycling heritage to the World. Athletes, officials and spectators will receive the warmest of welcomes and I’m sure local people will turn out in their thousands to cheer on the para-cyclists and take in the races.”

Professor Russel Griggs OBE, Chair of South of Scotland Enterprise (SOSE), said: “With Dumfries and Galloway credited with being the region which introduced the pedal bicycle to the world, it feels fitting that it will now play a major role in the 2023 UCI Cycling World Championships.

“As the economic and community development agency for the South of Scotland, our support for the Para-cycling Road event ties into our core values which centre around being bold, striving, inclusive and responsible, and will help bring a global focus to Dumfries and Galloway.

“Working with partners, we are committed to helping the South of Scotland build on its already impressive cycling reputation, highlighted by our involvement in the Borderlands Growth Deal project to create a mountain bike innovation centre, bike park and trail lab at Innerleithen in the Scottish Borders.”

Dumfries & Galloway is a fitting host of the Para-cycling Road as part of the 2023 UCI Cycling Worlds, not only because of its world-class cycling routes but because it also lays claim to being the region that gave the first pedal bicycle to the world in 1839 thanks to a design by local blacksmith Kirkpatrick Macmillan.

A replica of Macmillan’s creation still exists in Dumfries Museum, as well as a plaque on the wall of his old Smithy. To commemorate the invention and Dumfries & Galloway’s hosting of the Para-cycling Road World Championships, a special video has also been released by the 2023 UCI Cycling Worlds and can be seen on the Championships’ Youtube channel.

Shanaze Reade to champion young people in new role as Ambassador for the 2023 UCI Cycling World Championships

Photo credit – SWPix and Cameron Prentice

[Source: EventScotland] Five-time UCI BMX and Track Cycling World Champion, Shanaze Reade, has been unveiled as the first in a series of ambassadors who will help drive forward the key policy drivers for the 2023 UCI Cycling World Championships in Glasgow and across Scotland.

With a huge passion for mentoring disadvantaged children, Shanaze will use her role as the Championships’ ambassador to make sure children and young people feel part of this once in a lifetime event, while also delving into the barriers that prevent or discourage them from riding bikes more often.

Shanaze understands first-hand the struggle to make ends meet and the limits it can put on a young person, including being able to access something as simple as a bike, having experienced it herself growing up. When she first got into cycling at age 10, she had to rent a bike until her grandmother bought her one for Christmas from a local supermarket. It was on this low-cost bike that Shanaze won her first national title, showing her drive and determination to be the best.  

She said: “I’m delighted and immensely honoured to be the first ambassador for the 2023 UCI Cycling World Championships. It is going to be an amazing event, bringing together 13 individual cycling world championship disciplines into one mega event for the first time.

“For me, a bike represents freedom. It can open up so many possibilities and teach you so many vital life skills. I’m hugely passionate about helping young people and this role gives me a great opportunity to work with the 2023 UCI Cycling World Championships team to share this message as well as understand the barriers they are facing when it comes to riding a bike.

“My single biggest ambition as an ambassador is to help to find opportunities for every single child in Scotland to access a bike so they too can experience the freedom it can bring to their lives.”

Shanaze’s role as brand ambassador complements her existing role as Co-opted member of the 2023 Cycling World Championships Ltd board.

Paul Bush OBE, Chair of the 2023 UCI Cycling World Championships, said: “Shanaze is already making an important contribution to this brand-new event in her role as Co-opted board member, sharing her knowledge and experience of competing at multiple world championships.

“To now have Shanaze as the first of our ambassadors is an outstanding endorsement of what we are aiming to achieve with this event, helping to accelerate key policy drivers around participation and health as well as transport, tourism, and the cycling industry.”

Taking place in Glasgow and across Scotland in August 2023, the UCI Cycling World Championships will be the biggest single cycling event in history, bringing together 13 existing individual World Championship cycling disciplines into one mega event, for the first time. After this first event in 2023, it will take place every four years in locations around the world.

The Championships is more than just an event. It will celebrate the unique power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health benefits, easing congestion on the road to help the environment, or simply making it easier for people to get around.

The 2023 UCI Cycling World Championships is being delivered in a collaboration between cycling world governing body the UCI, Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

Organisers unveil ambitious brand identity designed to be a lasting symbol of cycling in Scotland

[Source: EventScotland, 19 March] The Union Cycliste Internationale (UCI) and the organisers of the inaugural 2023 UCI Cycling World Championships have unveiled their ambitious brand identity for this prestigious new event on the UCI International Calendar taking place in Glasgow and across Scotland in August 2023. 
The 2023 UCI Cycling World Championships will be the biggest cycling event in history bringing together 13 individual World Championships events for the first time with the world’s top cyclists and para-cyclists competing for the coveted rainbow jersey in disciplines including road cycling, track cycling, mountain bike, BMX Racing, BMX Freestyle, trials and indoor cycling. 
The Championships will also be a catalyst for collaboration and positive change across the country through the ‘power of the bike’, inspiring people to ride bikes more often for fun, exercise and to move around.
The new brand identity, which has been created by Glasgow design agency Stand, seamlessly combines the professionalism and credibility of the UCI with the warm, friendly welcome of Glasgow and Scotland – both working in harmony just like a bike and its rider.
The ‘squiggly bike’ as the host identity has been designed to encompass a feeling of playfulness, inclusivity and positivity, acting as a lasting symbol of the event and what it aims to achieve for communities right across Scotland. 
It also incorporates the UCI rainbow in its design, which in a first for a UCI World Championships, will remain in place after the event, with the UCI approving the ongoing use of the rainbow colours in support of the wide-ranging policy ambitions of the event to develop cycling in Scotland. This means the people of Scotland can take the ‘squiggly bike’ to their hearts as a lasting inspiration to celebrate the power of the bike long after 2023. 
Cabinet Secretary, Fiona Hyslop, said: “The Scottish Government is pleased to be working with the UCI to host the 2023 UCI Cycling World Championships. Hosting this mega-event is a game-changing opportunity for cycling in Scotland.
“The brand identity being launched today reflects Scotland as a nation – bold, inclusive and innovative. I am sure the ‘squiggly bike’ will prove popular with cyclists across the country and become a widely recognised symbol of cycling in Scotland.
“It is a major endorsement of Scotland and our ambition to be one of the world’s top cycling nations to have approval to continue using the UCI rainbow after the event as lasting inspiration and a continued celebration of the power of the bike.”
The event identity has been developed to uniquely differentiate this new combined UCI Cycling World Championships from the individual discipline UCI World Championships and will be used for the future editions in 2027, 2031 and beyond.
UCI President David Lappartient said: “The 2023 UCI Cycling World Championships will bring together, for the first time in the history of our sport, several thousand athletes from different disciplines and five continents in an unprecedented celebration of cycling in Glasgow and across Scotland. The event logo and visual identity we are unveiling today illustrates the excellence and universality of the UCI World Championships combined with the expertise, hospitality and vision of our hosts. This unique event will leave a lasting legacy in Scotland for generations to come and will make history in the UCI and our sport in all its forms – competition, leisure and transport.”
While the 2023 UCI Cycling World Championships will put Scotland’s elite cycling on the map, it will also be about real stories of everyday champions inspired to everyday triumphs.
Councillor Susan Aitken, Leader of Glasgow City Council said: “As one of the top five ultimate sporting cities in the world, and the UK’s only UCI Bike City, Glasgow is delighted to host the 2023 UCI Cycling World Championships. We’re pleased to see a nod to the city’s famous Squinty and Squiggly bridges in the squiggly bike logo and in the continued legacy of the event.  
“Scotland has produced some of the world’s finest elite riders and, while this is an important part of our country’s history, our civic pride comes from building and managing world-class and Olympic sporting venues which are open to everyone from children to adults, and from grassroots level to professional athletes. 
“This is the true power of the bike, inspiring people of all ages and backgrounds to get out and realise or rediscover the pleasure of keeping fit and healthy – both mentally and physically – in the lead up to and long after the 2023 World Championships.” 
Dame Katherine Grainger, Chair of UK Sport, said: “This is a great day for everyone involved with the 2023 UCI Cycling World Championships as they reveal their brand identity to inspire people across Scotland. 
“UK Sport are investing £4million of National Lottery funding into the Championships to demonstrate our commitment to bring more of the world’s biggest sporting competitions to our shores and how, through world leading innovations and collaborations they can have long lasting positive social and economic impact.
“The 2023 UCI Cycling World Championships present an historic first for the sport and it is an honour that Scotland has been tasked with delivering them. We know from experience from working on the biggest sporting events in the country that these Championships will truly make a difference to the communities involved and this is a key moment in engaging with them.” 
In addition to the unveiling the new brand identity, the organisers have also launched a new website – www.cyclingworldchamps.com - for those keen to find out more about the event, its ambition and sign up to be part of the journey.  
The Championships is being delivered in collaboration between cycling’s governing body the UCI, Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

2023 UCI Cycling World Championships appoints three Head of Departments

The 2023 UCI Cycling World Championships has appointed Susan Murrin, Pamela Brockett and Rob Arbuthnot to its team in the roles of Head of Operations, Head of Sport Delivery and Head of Marketing and Communications respectively.

Each will work alongside their respective Directors and the Championships Event Partners and stakeholders to design and deliver the event as well as its wider ambition of supporting meaningful societal change across Scotland.

Susan joins the team with 15 years of major event experience having worked across the full range of operational requirements at events including at the World Rowing Championships, FIS Snowboard World Cups, London 2017 World Athletics Championships and the Glasgow 2018 European Championships. Most recently, Susan led the Championships Services team at the Yorkshire 2019 UCI Road Cycling World Championships.

For more than 10 years, Pamela has played a key role in developing Glasgow’s reputation as a world-leading event city as part of the Glasgow Life team, using her exceptional event management skills to deliver an annual portfolio of events and one-off major projects. This includes a roster of national, European and UCI Cycling World Championships and over six years’ experience of operating at a leadership level within a major multi-sport event environment, including the Glasgow 2014 Commonwealth Games and the inaugural 2018 European Championships. 

Having spent the last 10 years at Red Bull, Rob will bring a wealth of experience in leading world-class marketing activations across consumer goods, media and live experiences. Whilst in the Brand Team, he was responsible for leading and delivering some of Red Bull's most successful cycling event campaigns and activations, including Red Bull Hardline, Red Bull Timelaps and Red Bull Million Mile commute campaign, which encouraged the nation to get on their bike and, through pedal power, commute 1 Million Miles.

Trudy Lindblade, 2023 UCI Cycling World Championships CEO, said: “I’m delighted to have Susan, Pamela and Rob joining the 2023 UCI Cycling World Championships team. The appointment of the three Heads of Department is another key step forward as we look to deliver this historic event and build a blueprint for future editions. 

“The Championships is more than just an event. In addition to delivering a great event for athletes and spectators our aim is for it to also be a catalyst for change across Scotland by supporting ideas and opportunities that help more people to ride bikes more often. Alongside the rest of the team, Susan, Pamela and Rob will ensure this ambition for the 2023 UCI Cycling World Championships is realised.”  

Susan will take up her role on 1 March while start dates for Pamela and Rob are currently being finalised.

Taking place in Glasgow and across Scotland in August 2023, the UCI Cycling World Championships will be the single biggest cycling event in history bringing together thousands of cyclists around 13 of cycling's existing UCI World Championships into one mega event for the first time.

The Championships is more than just an event. It will celebrate the unique power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health benefits, easing congestion on the road to help the environment, or simply making it easier for people to get around.

The Championships is being delivered in collaboration between cycling’s governing body the Union Cycliste Internationale (UCI), Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

Inside Edge appointed global sponsorship sales agency for the 2023 UCI Cycling World Championships

Independent sports marketing consultancy, Inside Edge, has been appointed as the global sponsorship sales agency for the 2023 UCI Cycling World Championships and will be responsible for marketing the sponsorship rights for the inaugural event to be held in Glasgow and Scotland.

This is a major milestone for the Championships as it looks to establish purpose-led partnerships with brands that will help drive forward the event’s ambition to deliver meaningful societal change by creating and supporting programmes and ideas that help more people to ride bikes more often.

Over the next three years, Inside Edge will have international exclusivity in marketing all available rights for the Championships and through an innovative ‘one partnership team’ approach, the agency will work alongside the host and the cycling governing body to pool all rights and develop a single set of innovative packages for global sponsors.

As well as being the single biggest cycling event in history, the 2023 UCI Cycling World Championships will be a catalyst for behaviour change across Scotland from now until long after the event. It will celebrate the power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health, easing congestion on the road to help the environment or simply making it easier for people to get around.

It is this vision and ambition that will provide brands with a unique opportunity to gain visibility around a new event concept with long lasting societal impacts.

Paul Bush, 2023 UCI Cycling World Championships Chair, said: “The appointment of Inside Edge is a key milestone on our journey to 2023 as we look to bring on board brand partners who will help us successfully deliver this brand-new event and create meaningful societal change by celebrating the unique power of the bike to deliver on our important policy outcomes.

“Inside Edge’s experience, shared vision and data-led approach to help create purpose-led partnership opportunities will be vital to our success, and we look forward to working with them over the next three years.”

Andrew Markham and Jon Naspe, Co-founders of Inside Edge, said: “Inside Edge is delighted to be representing the 2023 UCI Cycling World Championships and we will be applying our extensive experience of running international partnership sales processes for best in class rights holders to ensure that this ground-breaking platform is a commercial success. 

“We will start to reach out to organisations that align with the clear objectives of the Championships and its key stakeholders over the coming months. Principally we will be targeting brands that are looking to drive positive societal change through projects that encourage more diversity in sport, enhance physical and mental wellbeing and bring greater awareness to environmental sustainability initiatives.

“Cycling is more than a sport, it is a part of everyday life for over a billion people globally, be that as a way of commuting, spending time with family and friends or just being active. There is a real opportunity for brands to work with us to build a meaningful dialogue with a desirable, highly engaged audience and leave a long-lasting legacy for Scotland, the UK and the wider world.”

UCI President David Lappartient said: “The 2023 UCI Cycling World Championships in Glasgow and across Scotland will bring together thousands of cyclists around 13 of cycling's existing UCI World Championships into one mega event for the first time. This landmark cycling festival, celebrating the power of the bike, will delight athletes and fans for what will remain an unprecedented experience in our sport’s history. I am confident that Inside Edge, as global sponsorship sales agency for the Championships, will translate this ground-breaking event into a commercial success.”

Taking place in Glasgow and across Scotland in August 2023, the Championships is being delivered in collaboration between cycling’s governing body the Union Cycliste Internationale (UCI), Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

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