Mike Laflin

Position: CEO, Sportcal

Mike is one of the leading authorities in the global sports industry. He has worked as a technology consultant for a number of leading international sports federations, including athletics, tennis, sailing and badminton, from 1989 through to 2007.

He established Sportcal, a world-leading provider of sports market intelligence in 1991 and has been at the forefront of the sport industry ever since.

Having developed information services for the media, sponsorship and event sectors as well as a leading daily news service for the sports industry, today, Sportcal has clients in over 120 countries from all sectors of sport.

In 2011, Mike launched the Global Sports Impact (GSI) Project, which aims to develop a standardised methodology for measuring the impact of sport. In 2017, he established the GSI Event Studies Programme, which gathers data at major sporting events and provides holistic assessments of their impact on host cites and nations.