Frank Leenders
Position: Director General, FIBA Media and Marketing Services SA.
Frank Leenders has more than 25 years of experience in international sports marketing at the highest level.
He started his career with ISL Marketing during the FIFA World Cup 1990 and joined start-up TEAM Marketing in 1992, where he was part of the launch and development of the UEFA Champions League.
He joined Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights.
In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005. Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, they developed a dedicated media and marketing unit for FIBA.
Frank holds a degree in Economics from the University of St. Gallen and has an MBA from SDA Bocconi in Milano.
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