Recognising destinations that demonstrate excellence in marketing and branding to strengthen their global profile, attract major events, and drive long-term growth.
Assessment Criteria:
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Strategic Brand Positioning: How clearly and distinctively has the destination defined and communicated its brand within the global events and tourism marketplace?
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Integrated Marketing & Activation: How effectively has the destination delivered integrated marketing, communications, and partnerships to promote itself to event organisers and key audiences?
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Measurable Brand & Commercial Impact: What tangible outcomes have been achieved, such as increased event wins, tourism growth, investment interest, media value, or improved brand perception?
