Position: Senior Advisor, Events and Festivals - Dubai Tourism
Sally Edwards is the Senior Advisor, Events and Festivals at Dubai Tourism leading a professional team who manage the planning and implementation of Dubai Calendar, Dubai Food Festival and Dubai Fitness Challenge. With the overall aim of increasing attendees to Dubai’s rich annual calendar of events and festivals, Sally and her team attract, create and market a year-round programme of world-class leisure events in the city through facilitating industry relationships, providing marketing support to event organisers and hosting the official portal for all of Dubai’s events - www.dubaicalendar.com. The team leads the planning and delivery of Dubai Food Festival and Dubai Fitness Challenge engaging industry, key partners and the public achieving year on year growth and success of both festivals.
Prior to joining Dubai Tourism, Sally was a founding member of Events NSW in the role of General Manager, Operations and Communications.