Scotland has a strong track record and international reputation as the perfect stage for major cultural, business and sporting events. EventScotland, a team within VisitScotland’s Events Directorate is enhancing this reputation by working in partnership to bid for, invest in and support events.
Developing events is a core strand of the national events strategy - Scotland, the Perfect Stage along with developing the industry and Scotland, in particular the visitor economy. Events bring incredible value to Scotland’s economy, generating and supporting jobs and attracting visitors from across the globe.
Through the work of EventScotland and partners, Scotland will host a number of world-class events in the coming years, including:
EventScotland won the ‘Sport Tourism Destination Marketing Award’ at the European Sport Tourism Summit 2015. The award recognised the achievements of the team in positioning the country as the perfect stage for events.