Tuesday 22 November 2016

• Which events offer good - or poor - customer experiences?
• How cities build a cultural profile to attract visitors
• The convergence of entertainment and sports
• City spaces for urban festivals

Opening Remarks: Ronnie Hansen, General Manager, Experience Economy, City of Odense
John Langford, Vice President and General Manager, The O2, AEG Facilities
Devorah Blumberg, Manager of New Zealand Major Events
Iain Edmondson, Head of Major Events, London & Partners

• New, existing or temporary venues – how to decide
• Architectural transformations for sustainable mega events
• Powering the temporary infrastructure revolution
• How to work with organisers and destinations to enable sustainable events

Sooad Islam, Associate, Populous
Mark Breitenmose, Head of Strategy, Nüssli
David de Behr, Head of Global Events, Aggreko
Moderator: Daniel Cordey, Chairman, Association of Global Event Suppliers

Business Events and Economic Development

• How to build a reputation as a leading event destination
• Which events have the biggest impact?
• Integrating conventions into wider events strategy
• Developing urban economy through science and business events

Opening Remarks: Adriaan Visser, Vice Mayor of Rotterdam and Alderman for Sports
Dr. Reinhard Pfeiffer, Deputy CEO, Messe Munich
Carine Saloff-Coste, Head of Economic Development, City of Paris
Iain Edmondson, Head of Major Events, London & Partners
Andrew Bacchus, Head of Sports Economy, UK Department for International Trade
Moderator: Aileen Crawford, Head of Conventions, Glasgow City Marketing Bureau

• China Investment Opportunities
• Sports Events Roundtable
• Entertainment and Culture Roundtable
• City-to-City Roundtable