HOST CITY The Bonus Arena, a legacy project for Hull’s year as City of Culture 主办城市 Five strategies host cities can use to make their bid a success 主办城市申办成功的五大策略 A s a prospective host city or host country, bidding for high-profile events is rarely a level playing field. Not only is there intense competition, but, inevitably, global politics will come into play as the stakes and the level of investment committed reach a fever pitch. All this means is that a bid submission should be utterly watertight and demonstrates in the best possible way that the proposed location has the capability to host the event. The ability for the bid to stand up to intense scrutiny from both the judges and the public arena can pave the way to success. Yet, even if the bid itself is unsuccessful, having a powerful proposal lays the strategic foundation for future opportunities and ambitious ideas. 12 AUTUMN 2018 www.hostcity.com AFL Architects set out a five-point plan for fruitful candidatures AFL Architects制定五点计划，帮助候选城市 提升资质 对 于候选主办城市或主办国而言，申办重大赛事的竞争环 境通常是不平等的。不仅竞争激烈，而且随着利益与投 资水平的达到高点，全球政治也将不可避免地发挥作用。